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You may already have determined your Winning Moves for the next 3-5 years. Use this time to revisit your Winning Moves, confirm them, and make decisions on executing your Winning Moves.
If you do not have Winning Moves yet, go through slides 15-19. If you do have Winning Moves, work on Slide 19 and on making sure you have a strong Idea Bench.
NOTE TO FACILITATOR This slide is to give some education to your team about what Winning Moves are and why your team needs them. Your goal is to have 1-3 Winning Moves that have the potential to double your business in the next 3-5 years
Link to Winning Moves screens in Rhythm: https://rhythm.rhythmsystems.com/#WinningMovesPlace:;tab=1
You can use the Winning Moves Screens in Rhythm or you can download the Winning Moves Tool from Rhythm University to lead this activity: http://university.rhythmsystems.com/images/Resources/WinningMovesToolED.pdf
NOTE TO FACILITATOR *Be sure to add your existing Winning Move Ideas and any Idea Bench ideas to this list if you already have some.
Step 1: Start by brainstorming a comprehensive list of all the ways your team can think of to increase revenue. Really push yourselves here and try to list at least 20 potential ways. Patrick offered some ideas to jump-start the brainstorming process by considering some common patterns we have seen while working with clients on Winning Moves: ** What's my competition not willing to do? Perhaps there is a pain point in your industry that no one has been brave enough to solve yet. ** What do our customers hate but have to put up with? Perhaps there is a process that is standard for your industry that customers hate but have accepted. ** Do I have an asset or diamond in my backyard? Perhaps there is a internal asset that has potential to be monetized. ** What's the biggest barrier to entry for my prospects and how can I remove it? Perhaps removing or addressing your biggest sales objection would 2x your revenue. ** Are there opportunities to consider through partnership, acquisition or joint venture? Perhaps there is a growth opportunity with just the right partner. ** What are some big ideas or opportunities we have discussed in the past, but not acted on? Perhaps there is a big idea you have been hesitant to take on because of the unknown. Step 2: Narrow the list down to the top 5-8 ideas. Have the team consider each idea and vote on the top three they recommend investing time and energy in considering. Tally the votes and identify the top 5-8 ideas that have the most support.
NOTE TO FACILITATOR: Open each Winning Move and rank the Revenue Impact and Ease.
You can use this scale to guide your discussion or agree ahead of time on your own criteria for objectively measuring your winning move ideas.
*** Revenue Impact - on a scale of 1-10, what is the potential impact this move could have on revenue? A score of 10 would indicate that this move alone could more than double your current revenue. *** Easy to Do - on a scale of 1-10, how easy would this be to implement? The more difficult or expensive it is to develop and execute, the lower the rating.
Refer to Rhythm University: http://university.rhythmsystems.com/index.php/think/determine-my-winning-moves
NOTE TO FACILITATOR:
View your 5-8 ideas in the 4 quadrants here: https://rhythm.rhythmsystems.com/#StrategyIdeasPl:;seg=0;tab=1
Open each Winning Move and select the proper Stage: Winning Move, Key Thrust, Idea Bench or Dead
Select the few Winning Moves you want to include in your 3-5 year plan. Obvious Winning Moves will score high on both scales, but you may also find Winning Moves that are high on Revenue Impact, but not high on Ease. If you choose to pursue these, be sure to consider your capacity, and limit to just one or two. If you don't have any that score high on Revenue Impact, you'll need to go back to brainstorming ideas. Remember that by definition, a Winning Move will have the potential to double revenue over the next 3-5 years. Your goal is to identify 2-3 Winning Moves that you want to begin to develop. You may find that you have more potential Winning Moves that you can support at one time. That's great! Pick 2-3 to begin work on and keep the others on a virtual "Idea Bench.” These are ideas you don't want to lose, that you may choose to add to your plan later.
NOTE TO FACILITATOR:
Establish a Think Rhythm to work on and test your Winning Moves.
You will revisit Winning Moves at each Planning Session to check in.
Refer to Chapter 3 in Rhythm and to Rhythm University for more about developing your winning moves: http://university.rhythmsystems.com/index.php/think/determine-my-winning-moves
5 STEP PROCESS to discuss in your Think Rhythm for each Winning Move: Name your Winning Move Find the “Who” Develop Revenue Projections Identify & Test Assumptions Adjust
LEAD DISCUSSION Determine 3-5 year plan with your team.