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Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
CORE PURPOSE
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
CORE PURPOSE EDUCATION
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
CORE IDEOLOGY
• C o m e s f r o m J i m C o l l ...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
CORE PURPOSE
• Your Organization's Reason
for Be...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
CORE PURPOSE
Gives you a foundation to Grow with...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
CORE PURPOSE EXAMPLES
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
EXAMPLE – 3M
• 3M doesn’t define its
purpose in ...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
EXAMPLE - FACEBOOK
• Want to build services that...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
EXAMPLE - MOBILITYWORKS
• N ot about their
pr od...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
CORE PURPOSE EXERCISE
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
WORK ON YOUR
CORE PURPOSE
• Write down WHAT you ...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
CORE PURPOSE TEST
• Is this purpose personally
i...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
CORE PURPOSE NEXT STEPS
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
BRING YOUR CORE PURPOSE TO LIFE
1 . U s e i t i ...
Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm®
University
ASSESS HOW YOU ARE USING YOUR
CORE PURPOSE TODAY...
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Core Purpose Rhythm University Slideshare Slide 1 Core Purpose Rhythm University Slideshare Slide 2 Core Purpose Rhythm University Slideshare Slide 3 Core Purpose Rhythm University Slideshare Slide 4 Core Purpose Rhythm University Slideshare Slide 5 Core Purpose Rhythm University Slideshare Slide 6 Core Purpose Rhythm University Slideshare Slide 7 Core Purpose Rhythm University Slideshare Slide 8 Core Purpose Rhythm University Slideshare Slide 9 Core Purpose Rhythm University Slideshare Slide 10 Core Purpose Rhythm University Slideshare Slide 11 Core Purpose Rhythm University Slideshare Slide 12 Core Purpose Rhythm University Slideshare Slide 13 Core Purpose Rhythm University Slideshare Slide 14 Core Purpose Rhythm University Slideshare Slide 15
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This slide deck will help you understand, discover, and use Core Purpose to grow your business.

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Core Purpose Rhythm University Slideshare

  1. 1. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University CORE PURPOSE
  2. 2. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University CORE PURPOSE EDUCATION
  3. 3. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University CORE IDEOLOGY • C o m e s f r o m J i m C o l l i n s • C o r e I d e o l o g y i s a c o m b i n a t i o n o f C o r e Va l u e s & C o r e P u r p o s e • C o r e I d e o l o g y c o u p l e d wi t h E n v i s i o n e d F u t u r e ( B H A G ) s e t s t h e v i s i o n
  4. 4. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University CORE PURPOSE • Your Organization's Reason for Being • Reflects people’s passion and idealistic motives for doing the company’s work • Captures the soul of the organization
  5. 5. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University CORE PURPOSE Gives you a foundation to Grow with Purpose: 1. Helps you choose between multiple opportunities 2. Helps employees make the right decision when you are not there 3. Inspires your employees to be passionate about their work
  6. 6. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University CORE PURPOSE EXAMPLES
  7. 7. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University EXAMPLE – 3M • 3M doesn’t define its purpose in terms of adhesives and abrasives • Has a purpose that is always leading 3M into new fields • Over 1,000 new products developed in the past year TO SOLVE PR OBLEMS IN N OVATIVELY
  8. 8. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University EXAMPLE - FACEBOOK • Want to build services that give people the power to connect and share ideas that can transform society • Extend our capacity to build and maintain relationships • 2012: Already helped more than 800 million people map out more than 100 billion connections TO MAKE TH E W OR LD MOR E OPEN & C ON N EC TED
  9. 9. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University EXAMPLE - MOBILITYWORKS • N ot about their pr oduc ts , about their pas s ion • Pr oviding w heelc hair us ers with the independenc e and per s onal fr eedom to go w her e they w ant to go, and to do w hat they w ant to d o MAKIN G TH E W OR LD AC C ESSIBLE
  10. 10. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University CORE PURPOSE EXERCISE
  11. 11. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University WORK ON YOUR CORE PURPOSE • Write down WHAT you do. • Ask "WHY is that important"? • Ask the WHY question 5 times. • Review all the different answers with your team, searching for the answer that resonates most, generates some passion, and gets to the heart of your organization's Core Purpose.
  12. 12. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University CORE PURPOSE TEST • Is this purpose personally inspiring? • Do you think it will be as valid 100 years from now as it is today? • Does it help you decide what to say YES to and what to say NO to? • Is this purpose authentic, and would it excite your team? • Does it do more than describe your products, services, or customers? • Is it about more than just money? • Is it about more than achieving specific long-term business goals?
  13. 13. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University CORE PURPOSE NEXT STEPS
  14. 14. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University BRING YOUR CORE PURPOSE TO LIFE 1 . U s e i t i n y o u r e v e r y d a y l a n g u a g e t o i g n i t e p a s s i o n i n t h e c o m p a n y. 2 . U s e i t wh e n r e c r u i t i n g n e w e m p l o y e e s . 3 . I n t e g r a t e t h e m i n t o y o u r o r i e n t a t i o n f o r n e w e m p l o y e e s . U s e t h e m i n h a n d b o o k s a n d t r a i n i n g m a t e r i a l s . 4 . H e l p e a c h p e r s o n c o n n e c t wh a t t h e y d o t o t h e C o r e P u r p o s e . 5 . U s e i t i n y o u r i n t e r n a l n e ws l e t t e r. 6 . K e e p i t t o p o f m i n d i n p l a n n i n g s e s s i o n s s o y o u s t a y a l i g n e d t o i t . 7 . U s e i t t o h e l p y o u m a k e s t r a t e g i c d e c i s i o n s .
  15. 15. Copyright © 2016 Rhythm Systems, Inc. rhythmsystems.comRhythm® University ASSESS HOW YOU ARE USING YOUR CORE PURPOSE TODAY Red-Yellow-Green Your Core Purpose Your Core Purpose drives strategic and daily decisions for your team. Your team is passionate about the Core Purpose. You can see how the Purpose is being used to guide decisions. You have defined a Core Purpose but the team is not passionate about it. You have defined your Core Purpose, but it is not being used by the team for decision-making. You have not defined a Core Purpose for your company. You aren’t sure your company has a higher purpose.

This slide deck will help you understand, discover, and use Core Purpose to grow your business.

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