Bullhorn vs Magnet - How to be a Magnet Marketer

1. How to be a Magnet
Marketer
Jessika Phillips

2. WARNING!
Do you suffer from any of the following social media symptoms?

3. A Bullhorn:

4. A Magnet attracts like objects by what they put out.

5. #MagnetMarketers
What is a Magnet Marketer?

6. A Magnet Marketer is someone
that focuses on putting out
their very best to attract their
ideal audience.

7. 74% of consumers identify word-of-mouth as a key
influencer in their purchasing decision.
[Ogilvy/Google/TNS]
Fact:

8. 77% of brand conversations on social media are people
looking for advice, information, or help. 18% were positive
reviews of the brand. [Mention]
Fact:

9. People hate being
sold to.
I know, I know,
Shocker!
Fact:

10. #MagnetMarketers
4 Steps to becoming a Magnet Marketer

12. “C”
Capture attention of your ideal
customer
Capture attention of your ideal
customer.
- Know your personas and
what they care about most.

13. Conversation not
Broadcast
Social Media is all about having a 2-Way
conversation with your audience.
● Post relevant content your
visitors want to see.
● Create Valuable Content
that focuses on Serving over
Selling
● Create Content that Stands
Out

14. Nike doesn't want to make products for everyone - they want to make products
for champions. Simon Sinek

16. Questions to Ask when Identifying your Ideal Audience (Buyer
Personas)
1. What’s their story? Background?
2. Seniority Level? Income?
3. What is their top pain-points?
4. What are their top goals?
5. What are their expectations and objections?
6. Where do they go for information online?

17. “Once you start to paint a picture of
who you serve they start becoming real
people who you can build a relationship
with..”

18. 10:4:1 Rule
10: Posts will be shared for enjoyment purposes. Content
that resonates with your audience- Engages, Entertains
or Educates your audience
4: Posts will come from your blog or website
1: Post will be your soft Call-to-Action or Soft Sale
10:4:1 Rule for Creating Content

19. “A”
Articulate your message and answer their
questions
Articulate your message and answer
their questions
- Understand what sets you apart
from others in your space and tell
your story.
- Answer all of their questions and
objections from the beginning.

20. Answer Questions
“They ask, you answer”
-Marcus Sheridan
Voice Search-Siri, Alexa Google’s new Amazon Echo
competitor, Google Home.
55% of teens and 41% of adults use voice search on a
daily basis, and that number is only growing.
SEO: Answer questions on your website, blog, YouTube
Channel, Referral networks and social media

21. 77% of brand conversations on social media are people looking for advice,
information, or help. 18% were positive reviews of the brand. [Mention]

22. Articulate your
Message
Make it all about them
People think in stories. Make your story
unique to your brand and the experience
you’re trying to create.

23. “R”
Relationships for Repeat and Referral
business
Relationships for Repeat and Referral
Business
● Relationships= Focus on your current
customers and exceeding all their
expectations. They will be your
marketing army for you.
● Recognize your customers
● Reward loyal customers online

24. Co-Author Blogs
Share their Content or content your personas love
Tell their story via images and blogs
Publicly recognize them
Do contests and fun giveaways
Make your current audience feel like they are VIPs and others want to
be part of the treatment.
Relationship Marketing ideas on Social Media

26. “E”
Exceptional Customer Service
Focus on Exceptional Customer Service to
create a memorable Experience

27. E-xceptional
Customer Experiences
● Ensure your Information is accurate
● Respond to Requests online
● Respond within a timely manner

28. 62%
of customers read reviews online compared to 49% who
researched competitor’s sites.
*Reference Lightspeed Research http://www.lightspeedresearch.com/

29. “Do what you do so well that they will want to
see it again and bring their friends.” ~Walt
Disney

31. #MagnetMarketers
Tools To Assist you

32. Ensure you are monitoring what people are saying online
Set up Google.com/alerts
Mention.com
SocialMention.com
TalkWalker Alerts
Topsy
Many of the publishing apps such as - Hootsuite, Hubspot,
SproutSocial, etc. have a monitoring ability built in
Be part of the conversation

33. Stand out to inspire
bookings.
www.Business.Google.com
● Claim your business listing(s)
● Update your information as needed
● Set up alerts
● Link in your website and social channels.
Google My Business

34. Stand out to inspire
bookings.
● Yelp
● Update your information as needed
● Set up alerts
● Link in your website and social channels.
Review Sites

35. Stand out to inspire
bookings.
The Yext PowerListings® Network offers
distribution of your location data to Google,
Apple Maps, Facebook, and over 100 other
third-party apps, maps, and social networks.
Your hotel, resort, and spa listings appear when
and where consumers look on desktop and
mobile devices. And thanks to our patented
Match & Lock™ process, you, and you alone,
control when your listings change.
Be Everywhere your Guests Are

36. Stand out to inspire
bookings.
● Add promotional links
● Add Calls to Action
● Link in your social media channels
● Feature Images, Youtube Videos and new
guest incentives
Stand Out to Inspire
Bookings

37. Stand out to inspire
bookings.
● Add precise driving directions,
● Add Seasonal Images
● Monitor and route reviews immediately to
the teams that need to take action
● Integrates with the ICE portal
Update. Review. Respond. Repeat.

38. #MagnetMarketers
Tools To Assist you - Design Apps

39. www.spark.adobe.com
Create social posts, graphics, web stories and animated videos.
www.Canva.com - Free
Create social media images, flyers, posters, custom images and more!
www.Animoto.com
Create stand out videos

40. Stock Images Sites for Free
1. Unsplash.com
2. Pixabay.com
3. Freestockphotos.org
4. Picjumbo.com
5. Freeimages.com
6. libreshot.com

41. C- Capture their attention
A- Answer their questions
R- Relationship focused
E- Experience

42. I care.
I care a lot.
It’s kinda my thing.