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Engaging Teens: taking health class out of the classroom

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Engaging Teens:
Taking Health Class Out of the Classroom
Jessica Ken
Digital Communications Associate
April 7,8 & 9, 2013
...

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THE
VANISHING
DIGITAL
DIVIDE

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Creating Text
Messages
• Youth driven
messages
• Diverse topics
• A dash of pop
culture

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Engaging Teens: taking health class out of the classroom

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A presentation I created in 2013 on how to leverage social media and text messaging to promote healthy behaviors among teenagers. It is based on my findings in the process of creating a campaign called Today is for Tomorrow.

A presentation I created in 2013 on how to leverage social media and text messaging to promote healthy behaviors among teenagers. It is based on my findings in the process of creating a campaign called Today is for Tomorrow.

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Engaging Teens: taking health class out of the classroom

  1. 1. Engaging Teens: Taking Health Class Out of the Classroom Jessica Ken Digital Communications Associate April 7,8 & 9, 2013 San Francisco, CA Sixth Annual Conference on Youth + Tech + Health Twitter: @justjken
  2. 2. THE VANISHING DIGITAL DIVIDE
  3. 3. Creating Text Messages • Youth driven messages • Diverse topics • A dash of pop culture
  4. 4. Designing a Website • What’s hot? • Is it easy to use and read? • Will it come up in search?
  5. 5. Question: How will more teens find out about helpful resources like this? Social Media: the only thing in public health that we WANT to go viral via @justjken #ythlive #socialmedia
  6. 6. Imagine a world where public health content was as popular as Gangnam Style.
  7. 7. You’ve got to keep up with the trends and find where teens are at.
  8. 8. The best content is original yet relevant.
  9. 9. Sources: • YTH Live Google Hangout: http://ythlive.org/google-hangout/sms-text-messaging/ • 2010 ISIS White Paper: http://www.isis-inc.org/techsex_usa.php • 2013 Pew Research Study: http://www.pewinternet.org/Reports/2013/Teens-and-Tech.aspx For Further Information: Contact Jessica Ken Digital Communications Associate email: jessica@yth.org twitter: @justjken Visit YTH yth.org

Notes de l'éditeur

  • The digital divide is vanishing
    78% of teens have cell phones & almost half have smartphones
    98% of teens use the internet

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