Brightside is a social concept, a way to rate and share positive experiences attached to certain locations (or even other entities).

1. brightside
John E. Thompson - @jet1385 - ideajet.wordpress.com
Tuesday, April 5, 2011

2. brightside
let me tell you
a story
:
Tuesday, April 5, 2011

3. brightside
Once upon a time...
...there is Nancy, and Nancy is happy.
Tuesday, April 5, 2011

4. brightside
Not only is she happy, Nancy is smart,
hip and mobile!
Tuesday, April 5, 2011

5. brightside
Nancy goes to places that make her even
happier, and she brings people with
her...
Tuesday, April 5, 2011

6. brightside
...because she also likes making other
people happier.
Tuesday, April 5, 2011

7. brightside
Then there is Ted.
Ted’s not so happy. In fact, he’s
lonely, bored...
Tuesday, April 5, 2011

8. brightside
...and his life is a little mundane
(as are others’ lives).
Tuesday, April 5, 2011

9. brightside
But, like Nancy, Ted is mobile. He’s
quite smart, too.
Tuesday, April 5, 2011

10. brightside
He just doesn’t frequent places that
make him happy because he doesn’t know
where to go!
Tuesday, April 5, 2011

11. brightside
Q:
how can Ted
be made happy
?
Tuesday, April 5, 2011

12. brightside
first,
how could you share
those happy places,
positive experiences,
things you like to see
and do
?
Tuesday, April 5, 2011

13. let’s take a peek at
brightside
what’s already out there:
Facebook’s “Like” button.
Foursquare’s and Gowalla’s
“I am [here]” functions.
Yelp’s reviews.
Twitter’s tweets.
Tuesday, April 5, 2011

14. brightside
however,
not one of these
applications explicitly
rate happiness.
!
Tuesday, April 5, 2011

15. brightside
enter
brightside
Tuesday, April 5, 2011

16. brightside
with brightside,
you share
good “aura”
(symbolized by )
with others
...
Tuesday, April 5, 2011

17. ...and that aura is:
brightside
Location-based.
Positive ONLY.
A rating equal to “+1”.
Compatible online, offline
and via a mobile device.
Achievable by businesses,
as if it were a reward.
Tuesday, April 5, 2011

18. brightside
“Okay... but how do you
award this aura?”
great question.
good thing it has
been considered
in detail
:)
Tuesday, April 5, 2011

19. the process:
brightside
1. User chooses and
confirms a location [or]
uses current GPS location.
2. User assigns “aura” to
that location.
3. That location gains aura.
Tuesday, April 5, 2011

20. brightside
“Cool! But what is a
location?”
another solid inquiry.
a location could really
be anything
...
Tuesday, April 5, 2011

21. ...a location could be a/an:
brightside
business.
restaurant.
nightclub.
park.
webpage.
blog.
application.
song.
movie.
image.
game.
or even... a person!
Tuesday, April 5, 2011

22. brightside
let’s return to the
original question:
how can Ted
be made happy
?
Tuesday, April 5, 2011

23. brightside
Ted searches brightside on his mobile
smartphone to find experiences others
have posted near his location...
Fishy Fish Shack
2476 Bay Area St. San Clemente, AL 98765
“Oh man, the fish is really good here.” -Jim
108 aura
Beachy Park
2315 Bay Area St. San Clemente, AL 98765
“There is a really nice bench near the entrance.. . ” -Jenny
54 aura
Sunbucks Coffee
1306 7th Ave Ste 102, San Clemente, Alaska 98765
“Tastes like the rest, just like the best.” -Snappy Sal
5 aura
Tuesday, April 5, 2011

24. brightside
...from people like Nancy.
Tuesday, April 5, 2011

25. brightside
So together...
...they share a happy experience.
Tuesday, April 5, 2011

26. brightside
the
end
.
Tuesday, April 5, 2011

27. And that’s...
brightside
John E. Thompson - @jet1385 - ideajet.wordpress.com
Tuesday, April 5, 2011