JEWELL ARENA PUBLIC VERSION 20YEAR PERSONAL MARKETING PLAN

1. NAVIGATING TO REACH
THE TREASURE ISLAND
20 year Marketing Plan for
TREASURED JEWELL
Jewell A. Arena
June 2010

2. Navigating to the Treasure
Island …
A. Daily Rounds
 Vision/ Mission
 Roles
 Navigates
B. Here and Now
C. End in Mind
D. Conclusion

3. I align daily…
VISION/ MISSION
 To be the best navigator leading to
treasure of my family, company and
countrymen. By using my multi-talented
skills and experiences to help them and
be a part of their success. “Their
success is my TREASURE.”

4. Navigating means doing 6
roles well daily …
 A multi-tasked mother
 A good wife
 Model Daughter
 Sweet Sister
 Best Manager
 A Good Citizen

5. A multi-tasked mother…
Driver
Nanny/Caregiver
Tutor
Cook
Playmate

6. A good wife…

7. Nothing I
Model Daughter Can ask for …

8. She observes and acts
Sweet Sister … like a Lifeguard …
And gives first aid
like a Lifeguard.
She stops the fire
in our family.
Coz she serves like

9. The Target
Best Manager …
Motivator
Organizer
A Great Performer
Mediator
Challenger
Planner
A Good Leader Trainor

10. A good citizen …
Direct weak to right path
God-fearing person
A good follower
Participate in Community Help the Needy
Share Blessings
Service

11. Navigating with the
following gadgets…
To do List
Continuing
education
and
Investment Innovation
Explore & Setting Budget
Take the and check
challenge actual expense

12. This is My Brand Today
TREASURED

13. Free for All:
10 Brand Commandments
Eric Karjaluoto
I found
the Treasure!!!

14. One: You shall be yourself.
Values
Motivation
=
Align Spirit of
Organization
Unmasked Yourself

15. Two: You shall not imitate
a smorgasbord.
Brand shall not be > number of products,
variations or features

16. Three: You shall not take
your true value in vain.
Lowest Price
= or
Highest Price

17. Four: Remember your
purpose, to make it holy.
Purpose =

18. Fifth: Honor your brand.

19. Sixth: You shall be honest.

20. Seven: You shall not confuse
a logo to your brand.

21. Difference of Logo and
Brand
“Your Partner in
giving Quality
Service at a Best
and Reasonalbe
Symbol, Mark, Price.”
Emblem to promote
Identity of the
instant public organization that
recognition make them different
from the others.

22. Eight: You shall not
overuse for superlatives.
Positions are hard to shake.
Say "vacation"
and I think
Hawaii. Safe car?
I'll think you're
talking about a
Volvo.
the loudest,
heaviest, coolest
heavy metal band"
or "the warmest,
nicest, friendliest,
tropical islands." Superlatives are hard to
remember.

23. Nine: You shall not make it
unnecessarily complicated.
Quickly
explained
Less
Complex Brand Less
Verbiage
Less
Defense

24. SAMPLE BRAND AND LOGO
 HSBC: The World’s Local Bank
 Microsoft: Your Potential, Our Passion
 Cebu Pacific Air: Now, Every Juan Can
Fly

25. Ten: You shall not covet neighbor’s
brand, nor his ox nor his donkey.
No to Imitation
Be an Original !!!

26. The 20 year journey is
worth it… End in Mind
Here and Now Me Here !
Wealthy
More Properties
Still Searching Planning Almost there
Pretty & Healthy
MBA Student Strengthening
Physically & emotionally Owner of Business

27. My Conclusion:
My Ten Commandments
1. I shall be myself.
2. I shall save 10% for every income I
have.
3. I shall not take my true value in vain.
4. I shall remember my purpose in life.
5. I shall honor myself.

28. My Ten Commandments
6. I shall be honest.
7. I shall pray everyday .
8. I shall exert effort to have higher
income but lesser expenses.
9. I shall continue learning and
innovation.
10. I shall be original.

29. NAVIGATING TO REACH
THE TREASURE ISLAND
20 year Marketing Plan for
TREASURED JEWELL
Jewell A. Arena
June 2010