A keynote presentation looking at where the current sports and entertainment industry is in terms of social media, and a look to the future for 2012 and beyond. well worth a flick, and pls use as you would. i hope you 'like' it.

1. Social,
Sport
&
Entertainment
What
next
in
2012?
#Jezmond
(400
SoMe
campaigns,
2billion
engagements)
©
Havas
Sports
&
Entertainment

2. Tomorrow
is
Here
Says
almost
everyone
Social media is the on-going conversation of the planet.
As time goes on, it is my home on the internet.
It is my home page, the place where I spend the most time.
It is where I do business. It is where I hang out with my friends.
It s where I find out about new movies, television and products.
Kurt Sondregger, VP Marketing, Ploom, 2008
©
Havas
Sports
&
Entertainment
2

3. Social
conversa8ons
since
1999
Using
the
internet
Hi,
Jez here. I love Travis - I hear
they are doing a live gig from
Boston tomorrow night at 2100GMT
that is going to streamed on AOL
Live and then available on DVD
Jez
©
Havas
Sports
&
Entertainment
3

4. Earned
media
could
not
be
bought
Fans
and
passions
first
FUCK OFF YOU MARKETING TWAT.
This is a forum for fans not sales!
58 other people liked this comment
©
Havas
Sports
&
Entertainment
4

5. Earned
through
‘value
exchange’
Honesty,
personality,
content,
relevance.
Hi there, Marketing Twat here.
Thought you might like to know that
Travis are doing a gig from Boston
tmw night at 2100GMT on AOL Live
458 other people liked this comment
©
Havas
Sports
&
Entertainment
5

6. Conversa8on
leads
to
rela8onship
Influencer
+
social
currency
Thanks for the info! :-)
©
Havas
Sports
&
Entertainment
6

7. Quickly
up
to
yesterday…
The
$15k
Mexican
Tweets
©
Havas
Sports
&
Entertainment

8. 1.
Content
is
Elvis
Content
fuels
conversaSons
©
Havas
Sports
&
Entertainment
8

9. 2011
sport
clips
&
virals
Sport
+
WOW
factor
(or
humor)
=
entertainment
2nd
most
viewed
in
2011
hVp://www.youtube.com/watch?v=vt4X7zFfv4k
©
Havas
Sports
&
Entertainment
9

10. 2011
most
viewed
clip
How
far
will
a
fan
go
?
No
1
most
viewed
in
2011
©
Havas
Sports
&
Entertainment
hVp://www.youtube.com/watch?feature=player_embedded&v=smtROJs-­‐8BU
10

11. 2.
Conversa8ons
always
on
ConversaSons
around
content
©
Havas
Sports
&
Entertainment
11

12. 3.
Power
of
Communi8es
Content
&
conversaSons
é
communiSes
©
Havas
Sports
&
Entertainment
12

13. 4.
Connectors
&
Influencers
WOM
and
genius
©
Havas
Sports
&
Entertainment
13

14. 5.
Technology
Fascina8on
What
the
toys
can
do
©
Havas
Sports
&
Entertainment
14

15. 2012
A
World
Record
Year?
The
year
of
Sports
and
Entertainment
1. Social
media
confidence
✔
2. SoMe
analysis
and
science
✔
3. Smartphone
penetra8on
&
free
wifi
✔
4. Stories
and
events
worth
sharing
✔
©
Havas
Sports
&
Entertainment
15

16. Social
Media
2.0
Beyond
Fans
and
Likes
with
engagement
scores
AXer
heavy
flir8ng
with
social
media
in
2011,
brands
will
go
beyond
merely
looking
at
Likes
and
Fans,
and
start
caring
and
measuring
engagement
and
community
building
The
value
of
a
meaningful
rela8onship
will
be
properly
appreciated
to
build
strong
communi8es,
CRM
programs,
loyalty
and
integrated
transac8ons
To
prove
the
effec8veness
of
social
media
campaigns,
brands
will
develop
more
sophis8cated
measurement
algorithms
to
prove
the
ROI,
more
commonly
to
be
known
as
ROSS
(return
on
social
spend)
By
the
end
of
2012,
successful
brands
in
social
media
will
have
focused
more
upon
increasing
their
levels
of
engagement
with
fans,
than
the
number
of
fans
©
Havas
Sports
&
Entertainment

17. Social
Media
Strategy
&
Commitment
Not
just
tacScs
Thanks
to
Flickr.com-­‐
crea8ve
commons
http://www.flickr.com/photos/dm74/3312147063/
Brands
will
commit
to
their
social
presence
with
dedicated
teams,
processes,
resources
and
guidelines.
Every
company
will
have
a
Social
Media
Director.
There
will
be
a
SM
strategy
aligned
for
all
stakeholders,
not
just
for
tac8cal
campaigns.
No
longer
here
today
and
gone
tomorrow,
but
always
on,
listening
and
responding.
Especially
at
the
weekends
and
when
people
are
social.
©
Havas
Sports
&
Entertainment

18. Sports
Social
Subscrip8ons
Fans
using
micro-­‐payments
or
credits
Sports
federa8ons
will
face
a
huge
challenge
in
2012:
“How
to
evolve
their
(tradi8onal)
broadcas8ng
rights
package,
when
many
of
their
audience
are
no
longer
tuning
into
tradi8onal
broadcast
channel,
and
in
some
countries
don’t
even
own
a
TV
anymore?”
With
more
and
more
fans
watching
mainstream
and
niche
sports
on
the
web;
on
social
networks;
on
mobile
devices,
successful
federa8ons
will
embrace
the
opportunity
The
ability
to
watch
catch
up
and
real
8me
spor8ng
events,
will
increasingly
be
consumed
on
Facebook
and
YouTube.
Social
media
subscrip8on
packages
will
provide
new
revenue
streams
and
help
reach
and
engage
with
young
and
new
fans
©
Havas
Sports
&
Entertainment

19. Sports
&
Technology
&
Social
Sharing
Real
Sme,
live
from
and
interacSve
Sport
will
con8nue
to
become
more
scien8fic,
and
technology
will
bring
the
most
drama8c
imagery
and
revela8ons
to
both
big
screen
and
likle
screen
Enjoyment
of
sport,
even
from
an
armchair,
will
become
a
thrilling
experience.
No
longer
a
lean
back
and
enjoy,
but
lean
forward
and
immersion
Sports
cam
technology
will
bring
footage
to
our
screens
that
we’ve
never
seen
before.
From
3D
to
4D;
slow
mo8on
to
split
screen;
helmet
cam
to
ball
cam;
adrenalin
sensors
to
heart
monitors…
©
Havas
Sports
&
Entertainment

20. The
Social
Olympics
2012
Record
Breakers
London
2012
will
be
swamped
in
social
media
More
Tweets,
shares,
Likes,
posts,
comments,
views
will
take
place
in
1
month,
than
ever
before.
News,
scandals,
records
&
exclusives
will
all
be
read
on
Twiker
first.
Then
on
the
news
channels
and
papers.
Footage
we
aren’t
supposed
to
see,
we
will.
Thanks
to
Facebook,
bit.ly
and
YouTube.
There
will
be
more
Likes
and
friends
for
London
2012
than
any
other
spor8ng
event,
ever.
It
will
remain
one
of
the
top
5
trending
topics
in
Twiker
globally,
for
1
month.
During
the
100m
final
there
will
be
more
messages,
images
and
videos
shared
via
social
media,
than
at
any
other
8me
since
the
dawn
of
the
world
wide
web
©
Havas
Sports
&
Entertainment

21. Loca8on
Based
Entertainment
Check
in
and
win.
Spor8ng
venues
and
stadiums
are
the
second
most
checked-­‐in
places
worldwide.
The
most
popular
checked-­‐in
places
are
airports
Brands,
sponsors
and
rights
holders
will
leverage
this
opportunity
to
geo
target
fans
with
compelling
and
shareable
content
and
promo8onal
messages.
Having
iden8fied
a
physical
fan,
data
will
provide
an
on-­‐going
and
customized
rela8onship
back
to
their
home
2012
will
see
a
huge
increase
in
the
connec8ons
between
these
akending
fans,
virtual
fans
and
brand
messages.
2012
will
become
the
year
of
social
currency
–
more
shareable,
more
entertaining
and
more
personalized
©
Havas
Sports
&
Entertainment
21

22. Live
Events
Get
Greener
Carbon
neutral,
sustainable,
fun
recycling.
Stronger
corporate
social
responsibility,
combined
with
increased
consumer
awareness
of
recycling
and
the
need
for
a
cleaner
environment,
will
result
in
more
environmentally
friendly
events.
Sponsors
will
require
event
producers
to
have
commiked
to
make
the
event
as
carbon
neutral
as
possible.
Sponsors
will
consider
this
‘green
score’
just
as
much
as
the
number
of
akendees
and
media
value.
Recycling
will
have
high
visibility
at
each
event
and
be
a
crea8ve
and
entertaining
ac8vity
that
akendees
warmly
embrace.
©
Havas
Sports
&
Entertainment
22

23. Social-­‐Commerce
The
High
St
on
Facebook
The
new
‘year
of
mobile’
=
‘year
of
social
commerce.
Confidence
in
place.
Technology
in
place.
E
commerce
in
place,
now
social
commerce.
Facebook
(and
Pinterest)
as
a
traffic
driver,
through
to
‘owned
media’
or
preferred
partner
(ie
Amazon).
Shop
and
share
for
a
social
discount
to
be
exploited
this
year
by
early
adopters.
©
Havas
Sports
&
Entertainment

24. Digital
Concierges
Your
own
social
PA.
The
new
‘Chief
Listener’
job
Stle
More
data,
more
sources,
more
oXen,
more
interests
and
likes,
will
require
8ghten
filtering.
Not
enough
8me
in
the
day
to
read
even
a
half
of
those
you
follow.
Aggregators
of
informa8on,
and
curated
content,
will
charge
subscrip8ons.
A
service
will
be
launched
to
have
your
own
Social
PA
(
I-­‐
Google
in
person).
Your
PA
for
info,
to
avoid
info
meltdown.
©
Havas
Sports
&
Entertainment

25. Million
Dollar
Bloggers
SyndicaSon
and
retreaSng
Cyber
PR
will
become
more
challenging
across
online
influencers
who
tradi8onally
would
blog
or
tweet
about
a
campaign
for
free.
This
will
change
in
2012.
The
world’s
first
million
dollar
blogger
will
be
created
Already
in
LATAM,
and
especially
in
Mexico,
it
is
not
un-­‐common
for
a
blogger
to
request
$15,000
for
a
Tweet
or
blog
post
men8oning
or
linking
to
a
brand.
This
emerging
trend
will
spread
across
the
globe
Accessing
a
blogger,
will
in
some
instances
require
contac8ng
a
blog
management
agency.
Blog
networks
will
manage
the
syndica8on
of
posts
across
a
diverse
range
of
interests
and
passions
©
Havas
Sports
&
Entertainment

26. Digital
Amnesty
Day
Switch
off,
have
a
conversaSons,
face
to
face.
1
day
a
year,
everything
will
shut
down,
almost.
Companies
will
ask
all
their
staff
to
‘switch
off
and
unplug
for
24
hours’.
At
first
employees
will
be
scared
and
confused.
They
will
scratch
their
heads
wondering
how
they
can
perform
their
job
or
task,
without
a
digital
connec8on.
AXer
3
hours
a
smile
will
spread
across
their
faces.
It
will
be
a
beau8ful
day
or
real
rela8onships
and
friendships
the
old
fashioned
way,
face
to
face.
We
will
re-­‐
discover
social
skills,
beyond
Facebook.
We
will
put
into
perspec8ve
the
role
of
digital.
It
will
become
a
yearly
event.
©
Havas
Sports
&
Entertainment

27. ©
Havas
Sports
&
Entertainment

28. ©
Havas
Sports
&
Entertainment
28