2. Something for
Everyone
n C level-Brand building,
reputation
n Sales-Referrals,
relationship building
n HR-screening and sourcing
n PR-research, tracking and
outreach
n Customer service-
monitoring and response
3. Find the conversations
n Blogs
n Linkedin
n Forums
n Facebook
n Twitter
n Communities
n Ning/Yahoo/Google
6. The dark side
n BP ‘s Tony Hayward going sailing
n Crocs and mommy
n Once it’s out there, it’s out there
n Privacy issues
n If you’re not listening you won’t know until it’s too
late
11. Suzi Pomerantz
n Coaching for 17 years
n 10,356 followers on Twitter
n 1600 fans on Facebook
n 500+ connections on LinkedIn
n SealtheDeal.com
12. Doug Ulman- LivestrongIn 2009:
n @livestrong, 63,000
followers
n @livestrongceo, 1,007,958
n @lancearmstrong,
2,449,311
n Facebook: 769,167 fans
n YouTube: 2,270 Subscribers
“Transparency and
authenticity are two
important factors in our
work and social media
allows us to amplify both in
a significant way.”
14. Results
n LIVESTRONG Challenge raised $10.8 million – a
record for the 13-year event in a down economic
year.
n Online store sales set a new record in the rough
2009 holiday season.
n LIVESTRONG collected 70,000 signatures for a
healthcare petition.
n Twitter matching challenges have brought in
hundreds of thousands of dollars.
15. Adam Urbanski
n Twitter followers 6964
n Facebook 4761
n Linkedin 500+
n TheMarketingMentors.com
17. LinkedIn
n 67 million users
n 150 industries world-wide
n Recruiting and HR research
n Contact management
n Networking
n Research
18. Xing
n Largest European network
n Very big in Asia as well
n First Web 2.0 co to go public
n 10 million users
19. Twitter
n 145 million users
n 300,000 apps
n 800 million searches per day
n Limited to 140
characters/message
n Considered “micro-blogging”
20. Blogging
n Short for Web log
n Wordpress 200 million visits/month
n Open source
n Hosted or self-hosted
21. Facebook
n World’s largest social network
n 500 million users
n 200 million use it on mobile apps
n Accounts for 1 in 4 display ads online
22. YouTube
n 18 billion views/day
n Now owned by Google
n One of several video channels including Vimeo,
Viddler, Blip.tv
n Revenue generating options
23. SlideShare
n Share Powerpoint, PDF, video or OpenOffice
presentations
n Amazing resource for data gathering
n Download, share and rate presentations
24. Gist
n Add contacts from multiple networks
n News and updates from your personalnetwork
n Prioritize contacts and information
n Android and iPhone apps
25. Where to start?
n Benchmarks and measurement
n Monitoring
n Listening (yes it’s different)
n Social media strategy
n Corporate social policies
n Resource allocation
30. Janet Fouts :: Social Media Coach :: Tatu Digital Media :: JanetFouts.com
JanetFouts.com/pcma
Janet@JanetFouts.com
SocialMediaCoachingCenter.com
Twitter- @Jfouts
Linkedin - JanetFouts
408.216.7423
Ask me anything!