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Social Media for the PR and Marketing professional

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Janet Fouts
Janet Fouts

Use social media for PR and marketing, target the right people to

BusinessTechnologie
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NorCal BMA Social Media Roundtable Janet Fouts- Social Media Coach 2-15-2012
Why use social media? ✤ Easily disseminate information ✤ Speed of communication ✤ Inexpensive ✤ Listening ✤ Damage control
Who are we trying to reach? ✤ Journalists ✤ Bloggers ✤ Influencers ✤ Influencers of influencers
Where are they? ✤ HARO ✤ Reporter Connection ✤ MuckRack ✤ Listorious ✤ Social Mention
How to research real influencers ✤ Twitter ✤ Blog ✤ Linkedin ✤ Google+ ✤ Social Mention
What do I do when I find them? ✤ Approaching Journalists ✤ Approaching Bloggers ✤ Approaching Influencers
WAIT!! ✤ You’re on shaky ground if you look like a newb
Conversational marketing ✤ Takes longer but yields better results ✤ Establish your knowledge base in the field you’re marketing to ✤ Start with influencers tangentially through their connections
Build relationships before you need them ✤ Define your own brand ✤ Advice ✤ Answer questions ✤ Create trust relationships ✤ Build authority to attract influencers
Your clients Are they ready for light-speed communication? Demonstrate authority Build trust Brand loyalty Easy to locate information on their website Share-ability
Press releases ✤ Social media press releases ✤ Traditional press releases
Pulling it all together
Set up some social listening tools ✤ Netvibes ✤ Google Reader ✤ Social Mention RSS feeds ✤ Google Alerts ✤ Janetfouts.com/listen
Start some conversations
Rinse, Repeat
Questions? ✤ Janet@JanetFouts.com ✤ @Jfouts ✤ TatuDigitalMedia.com ✤ JanetFouts.com ✤ 408.216.7423

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Social Media for the PR and Marketing professional

  • 1. NorCal BMA Social Media Roundtable Janet Fouts- Social Media Coach 2-15-2012
  • 2. Why use social media? ✤ Easily disseminate information ✤ Speed of communication ✤ Inexpensive ✤ Listening ✤ Damage control
  • 3. Who are we trying to reach? ✤ Journalists ✤ Bloggers ✤ Influencers ✤ Influencers of influencers
  • 4. Where are they? ✤ HARO ✤ Reporter Connection ✤ MuckRack ✤ Listorious ✤ Social Mention
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  • 9. How to research real influencers ✤ Twitter ✤ Blog ✤ Linkedin ✤ Google+ ✤ Social Mention
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  • 17. What do I do when I find them? ✤ Approaching Journalists ✤ Approaching Bloggers ✤ Approaching Influencers
  • 18. WAIT!! ✤ You’re on shaky ground if you look like a newb
  • 19. Conversational marketing ✤ Takes longer but yields better results ✤ Establish your knowledge base in the field you’re marketing to ✤ Start with influencers tangentially through their connections
  • 20. Build relationships before you need them ✤ Define your own brand ✤ Advice ✤ Answer questions ✤ Create trust relationships ✤ Build authority to attract influencers
  • 21. Your clients Are they ready for light-speed communication? Demonstrate authority Build trust Brand loyalty Easy to locate information on their website Share-ability
  • 22. Press releases ✤ Social media press releases ✤ Traditional press releases
  • 23.
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  • 25. Pulling it all together
  • 26. Set up some social listening tools ✤ Netvibes ✤ Google Reader ✤ Social Mention RSS feeds ✤ Google Alerts ✤ Janetfouts.com/listen
  • 29. Questions? ✤ Janet@JanetFouts.com ✤ @Jfouts ✤ TatuDigitalMedia.com ✤ JanetFouts.com ✤ 408.216.7423

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