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Social media strategy #BrandStorm2016

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Janet Fouts
Janet Fouts

A presentation for #BrandStorm2016 on finding data on the market for use in creating an effective social media strategy.

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@JFouts :: TatuDigital.com Social Media Strategy Data, Data, Everywhere, Now What!
@JFouts #BRANDSTORM2016 What Strategy?
Janet Fouts :: TatuDigital.com Mindful Delivery • Know who you are talking to • How do they talk to each other? • Where do they hang out? • Spray and pray never works • Build relationships more • Less noise for noise’s sake
Listen • Listen to networks internal and external • Corporate news • In the field • Policy changes • Insight into how your brand is perceived • Insight into what the market wants
@JFouts #BRANDSTORM2016 Data is Awesome
@JFouts #BRANDSTORM2016 Too much data? Not so much
@JFouts #BRANDSTORM2016 Tools you don’t use? Not So Awesome
@JFouts #BRANDSTORM2016 Content for Content’s Sake? Not So Awesome
@JFouts #BRANDSTORM2016 Data Mining for the good stuff
@JFouts #BRANDSTORM2016 Who uses analytics?
@JFouts #BRANDSTORM2016 What to look for • Usability • Affordability • Cross channel • Reporting-exportable • Ability to slice and dice
@JFouts #BRANDSTORM2016 Google Trends
@JFouts #BRANDSTORM2016 Google Trends
@JFouts #BRANDSTORM2016 Google Trends
@JFouts #BRANDSTORM2016 Google Trends
@JFouts #BRANDSTORM2016 Google trends
@JFouts #BRANDSTORM2016 Google trends
@JFouts #BRANDSTORM2016 Google trends
@JFouts #BRANDSTORM2016 Buzzsumo
@JFouts #BRANDSTORM2016 Buzzsumo
@JFouts #BRANDSTORM2016 Buzzsumo
@JFouts #BRANDSTORM2016 Buzzsumo
@JFouts #BRANDSTORM2016 Buzzsumo
@JFouts #BRANDSTORM2016 Buzzsumo
@JFouts #BRANDSTORM2016 Buzzsumo
@JFouts #BRANDSTORM2016 Mention.com
@JFouts #BRANDSTORM2016 Mention.com
@JFouts #BRANDSTORM2016 Mention.com
@JFouts #BRANDSTORM2016 Mention.com
@JFouts #BRANDSTORM2016 Mention.com
@JFouts #BRANDSTORM2016 Trackur
@JFouts #BRANDSTORM2016 now what? • B2B, B2C or both? • What are your resources? • Time • Funding • Manpower • Content or curation?
@JFouts #BRANDSTORM2016 Where is your crowd? • User personas • Where do they hang out? • When do they go there? • Why do they need you?
@JFouts #BRANDSTORM2016 When is your crowd?
@JFouts #BRANDSTORM2016 Curation? • Share other’s content • Create affinity • Reciprocity is the name of the game • Be a thought leader
@JFouts #BRANDSTORM2016 Feedly
@JFouts #BRANDSTORM2016 Feed to management
@JFouts #BRANDSTORM2016 Scoop.it
@JFouts #BRANDSTORM2016 Creation • Written content • Social shares • Images • Infographics • Slideshare
@JFouts #BRANDSTORM2016 buffer and pablo
@JFouts #BRANDSTORM2016 Canva
@JFouts #BRANDSTORM2016 Content Calendars
@JFouts #BRANDSTORM2016 Trello
@JFouts #BRANDSTORM2016 What do you need to know? • Janet@JanetFouts.com • @Jfouts • JanetFouts.com • 408.216.7423

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