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Radiometer America: Guiding the way through the Florida Market Craig Coldwell
From Start Up to Start Running in the Marketplace   2.  Gain commitment for Acute Care Testing utilizing Radiometer solutions. Act as a consultant . 1. Consultative Selling. Build Partnerships in Hospitals: Laboratories, Point of Care, ER’s, Intensive Care, Materials Management, Surgical and Respiratory departments.  3. Follow-up after referral and contract process  to ensure that all needs were met and expectations resolved.
Building the Foundation through Consultative Selling ,[object Object]
Complete a thorough initial territory analysis (both by account and geographically).
Understanding of the current acute care marketplace, key competitors, and Radiometer products and services.
Identify current and target accounts.
Develop 30-60-90 day action plan for self and Director of Sales, Southern Business Unit.,[object Object]
Initiate MD support of Radiometer products and services.
Begin expansion of business opportunities in target accounts through immediate introduction, opportunity assessment, and initial rapport building.
Act as a consultant during the departmental identification process.,[object Object]
Increase sales and revenue volume above company goals.
Continue prospecting for new opportunities.

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