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Jaroslav Gergic
VP, R&D and Operations, GoodData
jaroslav.gergic@gooddata.com
Nápad roku 2013
@ Inovacentrum ČVUT
May 2 2013
Jak vybudovat úspěšný
globální startup
2007
GoodIdea
starts with
GoodObservation
90%
of
BI projects
FAIL
$2mAverage Year 1 TCO
Software licenses
Training
Professional Services
Infrastructure
People
17monthAverage implementation time
Poor alignment between business & IT
Changing business requirements
No end user adoption
The Challenge…
(Source: Gartner / DM Review & IDC Business Intelligence Survey )
(over $20bn market)
Reporting & BI has
always been a
VALUE CHAIN
Multiple PRODUCTS
Multiple DEVELOPMENT CYCLES
High IMPLEMENTATION COSTS
High SUPPORT COSTS
Dedicated HARDWARE
Dedicated IT RESOURCES
Data Warehouse
Report
ETL
Datamart Datamart
Cube Cube Cube
Dashboard XLS
The old way…
WHY?
Fundamentally change
the Business
Intelligence
experience.
GoodVision
2008
● 100% focus on platform & UI
○ focus on end user
● first public demo in summer 2008
○ play with pre-loaded data
● beta product launch in fall 2008
○ get your data into GoodData
GoodPlatform
2009
● seeking the product-market fit
○ product flexibility is the key
● first paying customers
○ both self-service and managed
● still unclear how to attack the market
○ ... in the most efficient way
GoodProduct
2010
● 100% focus on usage growth
● PoweredBy market opportunity
○ Zendesk as the first customer
○ ... quickly followed by others
● key metric
○ Active Users
GoodPoweredBy
2011
● 100% focus on sales growth
● GoodData for SalesForce.com
● two markets
○ direct enterprise customers
○ Powered By GoodData (PbG)
● key metric
○ Bookings
■ Annual Contracted Value - ACV
GoodSales
2012
● 100% focus on scale
● 3rd market: SI / partner ecosystem
● BASHes
○ GoodSales, Marketing, Social, ...
● key metrics
○ Bookings (ACV)
○ Gross Margin
■ getting costs under control
GoodBusiness
2013
GoodSaaS
● key metrics
○ Monthly Recurring Revenue
■ focus on subscriptions
○ Net Promoter Score
■ customer satisfaction
○ Time to Value
■ market disruption
○ Gross Margin
Helping
organizations….analyze their own data embed analytics into their solution
Internal Powered By
Thank You!

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Building a Successful Global Startup

  • 1. Jaroslav Gergic VP, R&D and Operations, GoodData jaroslav.gergic@gooddata.com Nápad roku 2013 @ Inovacentrum ČVUT May 2 2013 Jak vybudovat úspěšný globální startup
  • 2.
  • 5. 90% of BI projects FAIL $2mAverage Year 1 TCO Software licenses Training Professional Services Infrastructure People 17monthAverage implementation time Poor alignment between business & IT Changing business requirements No end user adoption The Challenge… (Source: Gartner / DM Review & IDC Business Intelligence Survey ) (over $20bn market)
  • 6. Reporting & BI has always been a VALUE CHAIN Multiple PRODUCTS Multiple DEVELOPMENT CYCLES High IMPLEMENTATION COSTS High SUPPORT COSTS Dedicated HARDWARE Dedicated IT RESOURCES Data Warehouse Report ETL Datamart Datamart Cube Cube Cube Dashboard XLS The old way… WHY?
  • 9. ● 100% focus on platform & UI ○ focus on end user ● first public demo in summer 2008 ○ play with pre-loaded data ● beta product launch in fall 2008 ○ get your data into GoodData GoodPlatform
  • 10. 2009
  • 11. ● seeking the product-market fit ○ product flexibility is the key ● first paying customers ○ both self-service and managed ● still unclear how to attack the market ○ ... in the most efficient way GoodProduct
  • 12. 2010
  • 13. ● 100% focus on usage growth ● PoweredBy market opportunity ○ Zendesk as the first customer ○ ... quickly followed by others ● key metric ○ Active Users GoodPoweredBy
  • 14. 2011
  • 15. ● 100% focus on sales growth ● GoodData for SalesForce.com ● two markets ○ direct enterprise customers ○ Powered By GoodData (PbG) ● key metric ○ Bookings ■ Annual Contracted Value - ACV GoodSales
  • 16. 2012
  • 17.
  • 18. ● 100% focus on scale ● 3rd market: SI / partner ecosystem ● BASHes ○ GoodSales, Marketing, Social, ... ● key metrics ○ Bookings (ACV) ○ Gross Margin ■ getting costs under control GoodBusiness
  • 19. 2013
  • 20. GoodSaaS ● key metrics ○ Monthly Recurring Revenue ■ focus on subscriptions ○ Net Promoter Score ■ customer satisfaction ○ Time to Value ■ market disruption ○ Gross Margin
  • 21. Helping organizations….analyze their own data embed analytics into their solution Internal Powered By