1. COMPANY INTRODUCTION
MyContentsClaim® was designed by adjusters for adjusters with a notion that a significant opportunity to improve
customer satisfaction during the claims process was being lost; identifying a systemic break-down from the outside-in.
Initially when we set out to reinvent the contents claim process our sole objective was to solve a problem – not sell a
product. This idea was developed from the insured’s perspective - alongside essential adjuster functionality.
Contents losses are uniquely personal. Most homeowners don't understand structure damages/repairs (engineering,
construction, framing, drywall, etc.). Personal property is just that - Personal. Holding a rare and extraordinary
opportunity to connect, build trust and improve retention when involving the policyholder in the claims process.
With an industry customer acquisition vs. retention expense ratio of 7:1¹, and when 40% to 50% of homeowners actually
switch carriers after having a bad claim experience¹, the savings in keeping a customer is immeasurable. As a result of
our improved “customer-connection” we empower the user and enhance their claim experience, while bettering the loss
adjustment efficiencies “downstream” for the adjuster. Our analytical approach to modernize and simplify a critical
aspect of the claims process is a Paradigm Shift; from trying to match customers with what is being produced (a
product/service-centric mindset), to being truly 100% customer-centric.
PRODUCT OVERVIEW
Our process begins with three separate tiers of
collaboration:
‣ The Homeowner (policyholder)
‣ The Adjuster
‣ The Carrier
Our cloud/SaaS (Software-as-Service) solution allows
a unique collaboration between the claimant,
adjuster and insurer during the Contents (and ALE)
claim process without the restrictions of location,
platform or infrastructure. This common and unified communication immediately begins to formulate the customer’s
perception of their claim experience during a typically daunting and most often segregated part of the loss recovery
process. Whether accessed directly or through your company’s self-service portal, each insured’s individual secure login
holds a key element of our process, a completely customized and carrier branded interface.
We individually custom brand the user-interface creating an unrivaled and trusted claim experience. Our System Design
Model guides the insured as they create and manage their list of damaged property; providing pertinent claim details
along the way. When ready the customer then “submits” their items directly to their adjuster for review. The adjuster
login provides its own distinctive set of trade tools for full Contents loss adjustment - in real-time. The carrier/admin
login adds enterprise access of the unlimited adjuster roster, staff or IA's and their respective claims with full claim level
adjustment capabilities.
¹ Gartner Research insurance industry study
Confidential | © 2009 - 2012 MyContentsClaim.com, all rights reserved | www.MyContentsClaim.com | patent pending

2. This level of total customization leaves the user with an imprint of “your” brand – for the first time a true collaboration
between the customer, adjuster and insurer during their loss recovery process. We give you all of the ROI without the
disruption or costs associated with custom development and implementation.
MyContentsClaim® has reinvented and modernized the contents claim process. A true end-to-end solution with
seamless integration; all contents claim steps, data and processes (insured list creation, item pricing
research/verification and submission to the adjuster, claim item adjustment, payments, receipt tracking, etc.) are
completed within the continuity of a single uninterrupted platform - in real-time.
3 LEVELS OF COLLABORATION
Level 1 - The Homeowner (policyholder)
Upon logging in the customer is provided a simple, structured and professional method for building their
inventory list of personal property, food loss and even ALE expenses (optional) if displaced from their home. In
many cases at this time in the loss it is not only extremely stressful but emotional as well. Our process gives
them an easy systematic approach for creating and managing their list that until now was typically handwritten
and in many cases was their only copy.
Insured View
Process Navigation: Add an item
‣ Choose a Room Name
‣ Choose a Category (appliances, furniture, etc.)
‣ Complete Item description
‣ Attach photo/image upload
‣ “Price This Item” provides easy search tools,
assisting the insured with Replacement Costs
‣ Attach item URL's for the adjuster's review
‣ Automatic State specific fraud statements
and much more…
Your policyholder is provided with all of the tools to
prepare and organize their list prior to submitting
to their adjuster.
Once “submitted” the items are then viewable to the
adjuster and are ready for review. With continued Item detail
access through the claim lifecycle, the insured is able
remain engaged; viewing payments, item detail and
comments/item revisions made by the adjuster, etc.
No more handwritten frustrations - or disconnected
customers. This is the type of transparency and user
experience that forms a stronger customer-connection
and level of trust rarely found in our industry.
COMPLETED INVENTORY LIST SUBMITTED
TO THE ADJUSTER
The customer interface has been specially
designed for easy-of-use in a fail-safe
navigation environment for those not as
internet proficient.
MyContentsClaim® helps the homeowner
through a very difficult time – establishing
trust and building loyalty from the claims’
inception.
Confidential | © 2009 - 2012 MyContentsClaim.com, all rights reserved | www.MyContentsClaim.com | patent pending

3. Level 2 - The Adjuster
Whether the insured participates or not, their efficiencies increase dramatically even when inputting the items
directly. The adjuster login is a different side of the same system. Presented with a listing of all of their open
claims. When a claim is selected the adjuster is given a set of unique tools not visible to the insured, allowing
an organized, simplified and structured approach to a normally convoluted and time-consuming process.
Some Features Include: Adjuster View
‣ Claim Overview – An “at a glance” view allowing the
adjuster to instantly know which items are Unpaid,
paid ACV (Actual Cash Value) or RC (Replacement
Costs), etc.
‣ Workflow Design - tab-filtered, click any tab
and the list is sorted to reflect only the
items in their respective stage of payment
‣ Dynamically adjust provided depreciation and tax
tables
‣ Research/verify and collaborate on item pricing
‣ Excessive price & qty warnings, diary/notes, etc.
‣ Import data; quickly import lists directly from our
supplied Excel template
‣ Separate areas for Special Limits coverage items,
Food loss, Clean/Repair items and ALE
‣ Transparency – insured can view item revisions,
adjuster comments, item URL verification, etc.
‣ Running totals, Payment History and Reserves
‣ Reconcile Receipts - replacement receipts are
matched with list items for quick review/verification
‣ ALE (optional) – monitor/review customer
expenses, receipts, etc.
‣ And much more…
FROM THIS TO THIS
Confidential | © 2009 - 2012 MyContentsClaim.com, all rights reserved | www.MyContentsClaim.com | patent pending

4. Level #3 - The Carrier Carrier View
As in many cases the initial field adjuster has
completed their inspection and first report; the
carrier login provides the admin claim-level
capabilities – for any adjuster - to any file.
Monitor reserves, manage the unlimited adjuster
roster (add/remove/edit), reassign claims. Giving
you more control and instant real-time status of
any Contents/ALE claim.
Scenario: Weeks or months into the claim process
(“downstream”), the desk adjuster receives the
customer’s receipts for replacement items, logs in
and with two clicks has an immediate and accurate
assessment of the loss with receipts matched to list
items. Instantly providing the adjuster all the tools
to control and manage the loss without the tedious
and time-consuming manual tasks - relieving resource
constraints, overpayments and with less leakage.
ADDITIONAL FUCTIONALITY (OPTIONAL)
ALE (Additional Living Expenses)
Analyzing property losses where contents damage occurs there may at times be another loss that coincides
where a high percentage of customers may have also been displaced from their dwelling.
Not integrated by any other service provider, our ALE
Insured View module just made sense; from the same login where
the insured is managing their contents inventory they
are able to collaborate with the adjuster and remain
involved in the ALE claim process. At the adjuster's
Your Contact Info Here
discretion, fully integrated - when the ALE module is
123 Street Name
City, ST 01234
(123) 456-7890
activated the insured is able to upload expense
receipts, log expense type(s) and track payments, etc.
If the loss does not qualify for ALE and is not
activated, or the adjuster does not have permission, it
is simply hidden and not visible to the insured.
Adjuster View
Confidential | © 2009 - 2012 MyContentsClaim.com, all rights reserved | www.MyContentsClaim.com | patent pending

5. SUMMARY
MyContentsClaim is changing the way we look at property losses. By embedding this new process at the claim’s
inception; we dramatically reduce Loss Adjustment Expense, improve customer retention/satisfaction and streamline
the claim process “downstream.” Our approach significantly relieves resource constraints and improves your company’s
financial performance. This new product/process is patent pending technology and can be utilized today – without any
custom development. More directly, it is a vital fit for any property carrier and pioneering “next step” for the self-service
portal and overall claims process that until now has not been available. This paradigm shift will differentiate one
company from another.
SIMPLIFY. EMPOWER. COLLABORATE. ™
Confidential | © 2009 - 2012 MyContentsClaim.com, all rights reserved | www.MyContentsClaim.com | patent pending