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Department of
                                                        Psychology




Science
and
Science Communication
Jason G. Goldman
http://www.jasonggoldman.com
http://blogs.ScientificAmerican.com/thoughtful-animal

@jgold85
gplus.to/jasonggoldman
facebook.com/jason.goldman
Why blog?
Promote your own work
Why blog?
Promote others’ work (establish good will)
Why blog?
Increase scientific literacy (even among other scientists)

            Actual comments from science blogs:
Why blog?
Increase scientific literacy (even among other scientists)

              Actual comments from science blogs:
 “Cognitive psychology is all armchair psychology and introspection.”
Why blog?
Increase scientific literacy (even among other scientists)

              Actual comments from science blogs:
 “Cognitive psychology is all armchair psychology and introspection.”
     “I thought the soft sciences were stuff such as psychology.”
Why blog?
 Increase scientific literacy (even among other scientists)

                  Actual comments from science blogs:
    “Cognitive psychology is all armchair psychology and introspection.”
         “I thought the soft sciences were stuff such as psychology.”
“Man is a herd animal. The man is on the edge of the herd. The women in
the center. There are different skills for surviving in the different positions.
The ability to count the lions is important on the edge. It’s not so important
in the middle where other skills are important. The male has larger rewards
for succeeding, but a bigger loser if he fails...It’s a hard reality but it’s the
reality we evolved in and it dictates our behavior.”
Why blog?
Increase scientific literacy
Why blog?
Debunk bad science
Why blog?
(or bad science journalism)
Why blog?
   Fun
Why blog?
Provide expert commentary (current events)
Benefits of Blogging
Become an Expert/Trusted/Reliable Source
 & Learn How To Work With Journalists
Benefits of Blogging
Your society will - probably - love it
Benefits of Blogging
Your society will - probably - love it
Benefits of Blogging
     Your society will - probably - love it




(so will - probably - your university/institution)
Benefits of Blogging
Outreach/Broader Impacts

            One hundred small classrooms
            per day

            A dozen or more large
            lectures per day
Benefits of Blogging
Professional Development

       Writing - a lot!

       Scientific reasoning

       Defending ideas

       Identify weak spots in communication

       Editing

       Collaborations
Benefits of Blogging
    Community
Benefits of Blogging
    Community
Benefits of Blogging
    Community
Benefits of Blogging
    Community
Benefits of Blogging
    Community
Downsides/Lessons Learned
     Google is watching
Downsides/Lessons Learned
 Standing out cuts both ways
The Future of Science Blogging
The Future of Science Blogging
                - Early 2000s Tech blogs
The Future of Science Blogging
                - Early 2000s Tech blogs
                - Political Liberal/Atheist blogs
The Future of Science Blogging
                - Early 2000s Tech blogs
                - Political Liberal/Atheist blogs
The Future of Science Blogging
                   - Early 2000s Tech blogs
                   - Political Liberal/Atheist blogs
 February 2004 -
The Future of Science Blogging
                    - Early 2000s Tech blogs
                    - Political Liberal/Atheist blogs
 February 2004 -
   January 2006 -
The Future of Science Blogging
                    - Early 2000s Tech blogs
                    - Political Liberal/Atheist blogs
 February 2004 -
   January 2006 -
    March 2006 -
The Future of Science Blogging
                    - Early 2000s Tech blogs
                    - Political Liberal/Atheist blogs
 February 2004 -
   January 2006 -
    March 2006 -

      April 2007-
The Future of Science Blogging
                    - Early 2000s Tech blogs
                    - Political Liberal/Atheist blogs
 February 2004 -
   January 2006 -
    March 2006 -

      April 2007-




     June 2011 -
The Future of Science Blogging
                    - Early 2000s Tech blogs
                    - Political Liberal/Atheist blogs
 February 2004 -
   January 2006 -   - “Science is cool!” blogs
    March 2006 -

      April 2007-




     June 2011 -
The Future of Science Blogging
                    - Early 2000s Tech blogs
                    - Political Liberal/Atheist blogs
 February 2004 -
   January 2006 -   - “Science is cool!” blogs
    March 2006 -
                    - Science journalists
                    - “Life in science” blogs
      April 2007-




     June 2011 -
The Future of Science Blogging
                    - Early 2000s Tech blogs
                    - Political Liberal/Atheist blogs
 February 2004 -
   January 2006 -   - “Science is cool!” blogs
    March 2006 -
                    - Science journalists
                    - “Life in science” blogs
      April 2007-

           Summer 2010



     June 2011 -
The Future of Science Blogging
                    - Early 2000s Tech blogs
                    - Political Liberal/Atheist blogs
 February 2004 -
   January 2006 -   - “Science is cool!” blogs
    March 2006 -
                    - Science journalists
                    - “Life in science” blogs
      April 2007-

           Summer 2010



     June 2011 -
                    - July 2011
So you want to start blogging...
                 - July 2011
So you want to start blogging...
                 - July 2011
So you want to start blogging...
                     - July 2011


       Start small - find a niche
So you want to start blogging...
                     - July 2011


       Start small - find a niche
     Write what you’d want to read
So you want to start blogging...
                     - July 2011


       Start small - find a niche
     Write what you’d want to read
So you want to start blogging...
                     - July 2011


       Start small - find a niche
     Write what you’d want to read
So you want to start blogging...
                              - July 2011


             Start small - find a niche
           Write what you’d want to read




If it isn’t fun (most of the time), you’re doing it wrong
So you want to start blogging...
                              - July 2011


             Start small - find a niche
           Write what you’d want to read




If it isn’t fun (most of the time), you’re doing it wrong
So you want to start blogging...
                              - July 2011


             Start small - find a niche
           Write what you’d want to read




If it isn’t fun (most of the time), you’re doing it wrong




Use social media insofar as it complements your goals
So you want to start blogging...
                              - July 2011


             Start small - find a niche
           Write what you’d want to read




If it isn’t fun (most of the time), you’re doing it wrong




Use social media insofar as it complements your goals
    Promote yourself! (But not in a spammy way)
So you want to start blogging...
So you want to start blogging...




      Offer to write guest posts
So you want to start blogging...




      Offer to write guest posts
So you want to start blogging...




        Offer to write guest posts




   Frequency helps, but regularity is key
So you want to start blogging...
So you want to start blogging...




           Ask for help!
Jason G. Goldman
thoughtfulanimal@gmail.com


      blogs.ScientificAmerican.com/thoughtful-animal



      @jgold85                 #scio13



      gplus.to/jasonggoldman



      facebook.com/jason.goldman

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Jason G. Goldman EB2012 science communication

  • 1. Department of Psychology Science and Science Communication Jason G. Goldman http://www.jasonggoldman.com http://blogs.ScientificAmerican.com/thoughtful-animal @jgold85 gplus.to/jasonggoldman facebook.com/jason.goldman
  • 3. Why blog? Promote others’ work (establish good will)
  • 4. Why blog? Increase scientific literacy (even among other scientists) Actual comments from science blogs:
  • 5. Why blog? Increase scientific literacy (even among other scientists) Actual comments from science blogs: “Cognitive psychology is all armchair psychology and introspection.”
  • 6. Why blog? Increase scientific literacy (even among other scientists) Actual comments from science blogs: “Cognitive psychology is all armchair psychology and introspection.” “I thought the soft sciences were stuff such as psychology.”
  • 7. Why blog? Increase scientific literacy (even among other scientists) Actual comments from science blogs: “Cognitive psychology is all armchair psychology and introspection.” “I thought the soft sciences were stuff such as psychology.” “Man is a herd animal. The man is on the edge of the herd. The women in the center. There are different skills for surviving in the different positions. The ability to count the lions is important on the edge. It’s not so important in the middle where other skills are important. The male has larger rewards for succeeding, but a bigger loser if he fails...It’s a hard reality but it’s the reality we evolved in and it dictates our behavior.”
  • 10. Why blog? (or bad science journalism)
  • 11. Why blog? Fun
  • 12. Why blog? Provide expert commentary (current events)
  • 13. Benefits of Blogging Become an Expert/Trusted/Reliable Source & Learn How To Work With Journalists
  • 14. Benefits of Blogging Your society will - probably - love it
  • 15. Benefits of Blogging Your society will - probably - love it
  • 16. Benefits of Blogging Your society will - probably - love it (so will - probably - your university/institution)
  • 17. Benefits of Blogging Outreach/Broader Impacts One hundred small classrooms per day A dozen or more large lectures per day
  • 18. Benefits of Blogging Professional Development Writing - a lot! Scientific reasoning Defending ideas Identify weak spots in communication Editing Collaborations
  • 24. Downsides/Lessons Learned Google is watching
  • 26. The Future of Science Blogging
  • 27. The Future of Science Blogging - Early 2000s Tech blogs
  • 28. The Future of Science Blogging - Early 2000s Tech blogs - Political Liberal/Atheist blogs
  • 29. The Future of Science Blogging - Early 2000s Tech blogs - Political Liberal/Atheist blogs
  • 30. The Future of Science Blogging - Early 2000s Tech blogs - Political Liberal/Atheist blogs February 2004 -
  • 31. The Future of Science Blogging - Early 2000s Tech blogs - Political Liberal/Atheist blogs February 2004 - January 2006 -
  • 32. The Future of Science Blogging - Early 2000s Tech blogs - Political Liberal/Atheist blogs February 2004 - January 2006 - March 2006 -
  • 33. The Future of Science Blogging - Early 2000s Tech blogs - Political Liberal/Atheist blogs February 2004 - January 2006 - March 2006 - April 2007-
  • 34. The Future of Science Blogging - Early 2000s Tech blogs - Political Liberal/Atheist blogs February 2004 - January 2006 - March 2006 - April 2007- June 2011 -
  • 35. The Future of Science Blogging - Early 2000s Tech blogs - Political Liberal/Atheist blogs February 2004 - January 2006 - - “Science is cool!” blogs March 2006 - April 2007- June 2011 -
  • 36. The Future of Science Blogging - Early 2000s Tech blogs - Political Liberal/Atheist blogs February 2004 - January 2006 - - “Science is cool!” blogs March 2006 - - Science journalists - “Life in science” blogs April 2007- June 2011 -
  • 37. The Future of Science Blogging - Early 2000s Tech blogs - Political Liberal/Atheist blogs February 2004 - January 2006 - - “Science is cool!” blogs March 2006 - - Science journalists - “Life in science” blogs April 2007- Summer 2010 June 2011 -
  • 38. The Future of Science Blogging - Early 2000s Tech blogs - Political Liberal/Atheist blogs February 2004 - January 2006 - - “Science is cool!” blogs March 2006 - - Science journalists - “Life in science” blogs April 2007- Summer 2010 June 2011 - - July 2011
  • 39. So you want to start blogging... - July 2011
  • 40. So you want to start blogging... - July 2011
  • 41. So you want to start blogging... - July 2011 Start small - find a niche
  • 42. So you want to start blogging... - July 2011 Start small - find a niche Write what you’d want to read
  • 43. So you want to start blogging... - July 2011 Start small - find a niche Write what you’d want to read
  • 44. So you want to start blogging... - July 2011 Start small - find a niche Write what you’d want to read
  • 45. So you want to start blogging... - July 2011 Start small - find a niche Write what you’d want to read If it isn’t fun (most of the time), you’re doing it wrong
  • 46. So you want to start blogging... - July 2011 Start small - find a niche Write what you’d want to read If it isn’t fun (most of the time), you’re doing it wrong
  • 47. So you want to start blogging... - July 2011 Start small - find a niche Write what you’d want to read If it isn’t fun (most of the time), you’re doing it wrong Use social media insofar as it complements your goals
  • 48. So you want to start blogging... - July 2011 Start small - find a niche Write what you’d want to read If it isn’t fun (most of the time), you’re doing it wrong Use social media insofar as it complements your goals Promote yourself! (But not in a spammy way)
  • 49. So you want to start blogging...
  • 50. So you want to start blogging... Offer to write guest posts
  • 51. So you want to start blogging... Offer to write guest posts
  • 52. So you want to start blogging... Offer to write guest posts Frequency helps, but regularity is key
  • 53. So you want to start blogging...
  • 54. So you want to start blogging... Ask for help!
  • 55. Jason G. Goldman thoughtfulanimal@gmail.com blogs.ScientificAmerican.com/thoughtful-animal @jgold85 #scio13 gplus.to/jasonggoldman facebook.com/jason.goldman

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