1. December 2011
Organizational Overview

2. Circulation
 Post Press
– Mail Room
– Inserts
– Packaging
– Trucking
 Delivery
– Supervisors
– District Managers
– Carriers
– Customer Service Representatives
 Sales
 Billing

3. Circulation

4. 40000
45000
50000
55000
60000
Jan-91 65000
Jan-92
Jan-93
Jan-94
Jan-95
Jan-96
Jan-97
Jan-98
Jan-99
Jan-00
Jan-01
Circulation Chart1
Jan-02
Jan-03
Jan-04
Jan-05
GAZETTE SUNDAY & DAILY NET PAID CIRCULATION - 1991 TO PRESENT
Jan-06
Jan-07
Jan-08
Jan-09
Jan-10
Jan-11

5. Ja
n
40000
45000
50000
55000
60000
65000
M -06
ar
M -06
ay
-0
Ju 6
l
Se -06
p
No -06
v-
Ja 06
n
M -07
ar
M -07
ay
-0
Ju 7
l
Se -07
p
No -07
v-
Ja 07
n
M -08
ar
M -08
ay
-0
Ju 8
l
Se -08
p
No -08
v-
Ja 0 8
n
M -09
ar
M -09
Circulation Chart2
ay
-0
Ju 9
l
Se -09
p
No -09
v-
Ja 09
n
M -10
ar
M -10
ay
-1
GAZETTE SUNDAY & DAILY NET PAID CIRCULATION - 2006 TO PRESENT
Ju 0
l
Se -10
p
No -10
v-
Ja 10
n
M -11
ar
M -11
ay
-1
Ju 1
l
Se -11
p
No -11
v-
11

6. Ja
n-
0
5000
10000
15000
20000
25000
08
M
ar
-0
M 8
ay
-0
8
Ju
l-0
8
Se
p-
08
No
v-
08
Ja
n-
09
M
ar
-0
M 9
ay
-0
9
Ju
l-0
9
Se
p-
09
No
v-
09
Ja
n-
10
M
ar
-1
M 0
Circulation Chart3
ay
-1
0
Ju
l-1
0
Se
p-
10
No
v-
GAZETTE PAID ONLINE CIRCULATION
10
Ja
n-
11
M
ar
-1
M 1
ay
-1
1
Ju
l-1
1
Se
p-
11
No
v-
11
ONLINE
COMBOS

7. 63000
58000
53000
48000
43000
38000
Jan-08
Mar-08
May-08
Jul-08
Sep-08
Nov-08
Jan-09
Mar-09
May-09
Jul-09
Sep-09
Nov-09
Jan-10
Mar-10
May-10
Jul-10
WITH ONLINE COMBOS SUBTRACTED
Sep-10
Nov-10
SUNDAY & DAILY NET PAID CIRCULATION - 2008 TO PRESENT
Jan-11
Mar-11
May-11
Jul-11
Sep-11
Nov-11
S1

8. Circulation
 Recent Successes
– Emphasis on Quality Service
– Operational Efficiencies
– Combo Subs Implementation
– “Paid” Web Presence
 Biggest Challenges
– Mailroom Aging Equipment
– Competitive Market
– Circulation Trending – The Industry Challenge

9. Production
 Pressroom
 Pre-press
 Ad Services
 IT/Computer
Service
 Online
 Technical Services

10. Production

11. Production

12. Production
 Biggest Challenges
– New Technology
– Aging Equipment
 Recent Successes
– Web Presence
– Remote ad booking system
– Commercial/Outside printing
– Quality of print product

13. Newsroom
 Function
 Staff
 Responsibilities

14. Newsroom

15. Newsroom

16. Newsroom

17. Newsroom
 Biggest Challenges
– Coming up with strategies that keep pace with the dramatic
changes taking place in the industry.
– Adapting to substantial staff reductions.
 Recent Successes
– Coverage of the massive floods caused by Tropical Storm Irene.
– Schenectady mayoral debate at GE Theatre at Proctors.
– Progress in opening courts to the press, getting cameras in
courtrooms, release of public documents
– The New Schenectady census series
– 350th anniversary section for Schenectady

18. Business
 Business Manager and Comptroller
 Accounts Payable
 Payroll
 Human Resources
 Front Counter
 Classified Phone Room
 Office Services

19. Business

20. Business
 Biggest Challenges
– Reducing Expenses
– Creating Positive Work Environment
– Improving Business Communication
• Teamwork and Empowerment
• Getting Employees involved
• Knowledge Sharing
• Continuous Learning Process
 An Aging Workforce

21. Business Office
 Recent Successes
– Extension and support of Business
Office to Advertising Department
– Maintaining Positive Employee
Relations
– Our Values “Excellent Customer
Service” Respect, Integrity,
Communication, Excellence

22. Advertising
 Retail
 National
 Classified
– Obituaries
– Legal
 Inserts
 Online
 Mobile
 Magazines
 Contests

23. Advertising

24. Advertising
 Biggest Challenges
– Economy
– Competition
– Internet: Craigslist/E-bay etc.
– Technology
– Readership
– Resources

25. Advertising
 Recent Successes
– Advertising Incentive Program
– New Special Sections – Niche Products
Magazines.
– Tripled online revenue – year over year.
– Linage improvement
– Monetized online contests/ driving web traffic
– Doubled bridal guide revenue

26. The Gazette