This is the presentation made by University of Oklahoma Student Media to the OU Faculty and Staff senates describing our self-study, "Imagine the Future: Campus Media in a Digital Age."

1. IMAGINE THE FUTURE:
Campus Media in a Digital Age

2. History
• 1916: The Oklahoma Daily was founded.
79 years
• 1995: Launched companion website.
• *2006: Added multimedia (video, audio)
17-years
• *2007: Added social media.
• *2010s: Web-first, 24-7 publishing cycle
* about

3. “
Once upon a time, people like me learned the
difference between a "hard news" story and a
feature. And that pretty much covered it. Now it
seems to me students have to learn to see and
use video as a routine storytelling and reporting
option in an arsenal that includes "story" text,
social media text, still photography and
“
something-new-every-day.
--David Simpson, College Media Association

4. The 24/7 Multimedia News Cycle
Digital-first changes how we work:
• News published quickly on the Web
• Stories updated and “repurposed” for print edition
• Requires reporters who can stay with a story
• Requires editors and copy editors throughout the day
• Art demands grow (web art, print art, slideshows.
video)

5. Other challenges
• Speed
• Recruiting/training students to report, write and edit quickly.
• Technology
• Recruiting/training students in website technology, video editing,
interactive design
• Staff size
• Recruiting/training a staff large enough to do the job
• Time management
• Student staff must work around classes, study time, other part-time
jobs

7. Changing media landscape
• Newspaper audience is shrinking
• 62 million 1990
• 44 million 2010
-29%
• Source: State of the News Media 2011

8. Changing media landscape
• Newspaper ad revenue dropping
•2005: $47 billion
- 51%
•2010: $23 billion
• Online ad revenue gains are not keeping pace with print
ad revenue losses.
• Source: State of the News Media 2011

9. Changing media landscape
• Newspaper readers are aging
• 18 to 24-year-olds who read a daily print newspaper:
• 2006: 20 percent
• 2008: 14 percent
-30%
• 2010: 7 percent -50%
• Pew Research Center

10. Changing media landscape
• Digital news consumption continues to rise:
71 percent of adults get news online
• Readers are going mobile:
70 percent of 18- to 29-year-olds say they
are most likely to use mobile or tablet for local
news and information.
Source: State of the News Media 2011

11. Changing media landscape
• Importance of social media is growing
75 percent of adults who get news online forward through
email or post on social networking sites
52 percent of digital news consumers get some news
from Facebook and Twitter
• Pew Research Center, 2012

12. Top 10 Disappearing Industries
Volume of jobs gained/lost:
1. Newspapers (-28.4%)
2. Retail (-15.5%)
3. Building material (-14.2%)
4. Automotive (-12.8%)
• Source: Huffington Post, 3-12-12

13. Here at The Daily: Print circulation
• 2007 circulation: 11,500
• 2012 circulation: 8,000 -30 %

14. Here at The Daily: Print ad revenue
• 2008 display ad revenue: $775,997
• 2011 display ad revenue: $514,406 -34%

15. What others are doing
• Oklahoma State University, O’Collegian (1895): Established partial
paywall
• University of Georgia, Red & Black (1893): Went to weekly print
publication in July 2011.
• University of Oregon, Daily Emerald (1899): Ended daily print edition;
two magazine-like print products plus beefed-up website.
• UT-Arlington, Shorthorn (1919): Print daily became weekly, plus
online.
• University of Wisconsin-Madison (1969): Dropped Friday print edition
• Arizona State University (1890): Print daily became weekly plus new
website optimized for viewing on mobile devices, plus updated apps
for iPhone, Android and iPad.

16. “
We are making this change to deliver
on our mission to serve our community
and prepare our student staff for the
professional world.
“
--Oregon Daily Emerald leaders in online announcement

17. OU Student Media’s mission:
Our mission is two-fold:
• To administer publications, activities and services that
strengthen the education experience for students
interested in journalism and related fields;
• and to enhance the sense of community and the overall
quality of campus life for a diverse student body by
providing an unrestricted student forum for the exchange
of ideas.

18. • Ask the OU community to help us determine what is best for OU:
• Status quo?
• Fewer print editions?
• Beefed-up website?
• More video/audio?
• Mobile?
• Other?

19. Who?
• Students
• Faculty
• Staff
• Alumni
• Advertisers
• Oklahoma Press Association

20. How?
• Survey
• Round-table discussions
• Advertiser focus group
• Presentations (like this)
• Facebook
• Blog (imaginedfuture.wordpress.com)

22. Kickoff event: Rob Curley
“I’m an Internet nerd
from Kansas who is
in love with local
news and the
evolution of
traditional media.”
7 p.m.
Monday, Sept. 17
Meachum Auditorium

23. Timeline
• Sept. 1O: Advertising launch
• Sept. 12: Daily coverage
• Sept. 17: Curley kickoff speech
• Sept. 25: Roundtable I
• Oct. 3: Roundtable II
• Oct. 15: Roundtable III
• Oct. 19-Nov. 2: Student survey (email)
• Nov. 12: Faculty Senate
• Nov. 14: Roundtable IV
• Nov. 21: Staff Senate
Other events TBA

24. Roundtable 4: “Dot Democracy”
Possible scenarios:
1. Enhanced status quo.
2. Drop one. (Four print editions a week.)
3. New Orleans model. (Three print editions a week.)
4. Oregon model. (Two print editions a week.)
5. Georgia model. (One print edition a week.)
6. Orange County Register model. (De-emphasize digital.)
7. Weekender model (Drop Monday; rename/repurpose
Friday.)

25. Questions? Comments?
• Brian Ringer, director: bringer@ou.edu, 325-3596
• Anne Richard, associate director: arichard@ou.edu, 325-
7099
• Judy Gibbs Robinson, adviser: jgrobinson@ou.edu, 325-
2842
• Laney Ellisor, student editor: dailyeditor@ou.edu, 325-
5190
• Imaginedfuture.wordpress.com