Some basic tips to help establish a web identity. (Edited from) As given to the local diocese of the Anglican Church of Canada.

1. Websites 101
(aka – get ur web on
for $8/m)
The Anglican Diocese of New Westminster

2. Before You Start
 What’s your story?
 What do you want people to know?
 What are they looking for?
 What’s your vision?
 How does it all align
 Part of planned Communications Strategy?
The Anglican Diocese of New Westminster

3. Audience
 Members of the Parish
 Seekers
 Tourists
 Other Potential Visitors
 Those who are looking for resources
The Anglican Diocese of New Westminster

4. Background Info (context <> ego)
 John Warren - 'jhewarren' online, digizee – Digital Zebra
Media
 Cradle Anglican
 Parishioner @ St John Port Moody since ~'09
 Synod / Web / Choir / CommComm < 1y / EfM Y1
 TCS '83, Head Chorister, JB Considered theology (like father),
acting instead
 Searching SBNR ~20y through 20s & 30s
 > 20y in Tech
 8y @ MDSI (now Ventyx, mWFMS)

PG&E, Peoples, BG Trans, eircom, Bravida/Telenor, Equitable,
Questar/MF, ...)
 5y @Creation (CEM)


Leadership Team (10 person VLT chaired by GM) ...
Coinstar, SW, Philips (TIR), Select Comfort, Response Bio
The Anglican Diocese of New Westminster

5. Web Overview
Server
 Where your site is hosted
Services
 Delivery and Management
Content
 What are you presenting
The Anglican Diocese of New Westminster

6. Your Server
Domain Name
 How People find you on the web
Hosting Package
 Where your content resides
 Suite of tools
<$100/yr
The Anglican Diocese of New Westminster

7. Server (cont’d)
 2 that I recommend
 Price point to performance and services
 Hostmonster  http://www.hostmonster.com/track/proxim
in
 D - Domain
 http://www.domain.com/join/index.bml?AffID=719954
The Anglican Diocese of New Westminster

8. Services
 Manage and deliver the content
 Wordpress
 CMS – Content Management
 Open Source – Evolving
 Plugins, templates, tools
 Analytics
 Track effectiveness of content
The Anglican Diocese of New Westminster

9. Content
Basic Information
 Address, Phone, Hours
“Personal” Information
 Beliefs, Affiliations
Baleline Value
 Events, Updates, Articles
The Anglican Diocese of New Westminster

10. Do these look familiar?
The Anglican Diocese of New Westminster

11. Social Media
Generic Term
Many variants
Constantly evolving
Any method of connecting
 Website, Facebook, Twitter, RSS
 …email
The Anglican Diocese of New Westminster

12. Effort
Objective to minimize effort
 Incl. up front and ongoing
Write once
Post to Web
Let tools do grunt work
The Anglican Diocese of New Westminster

13. Mobile
More powerful
Always on hand
~> more usage
 75% of all web traffic
The Anglican Diocese of New Westminster

14. What happens if you are not
mobile friendly?
The Anglican Diocese of New Westminster

15. Mobile …
Mobile screen sizes
 Need to adapt (right tools)
Mobile first ~> mobile only
 Desktops adapt more easily
… or lose the engagement
The Anglican Diocese of New Westminster

16. Tracking
Needs monitoring & evaluation
 Like any initiative
There are tools to handle this
 Easy to activate
How many people viewed what
Other details as well
 Demographics
The Anglican Diocese of New Westminster

17. Review
Overview
Website resources
Social Media, Effort, Mobile
Tracking, Support
The Anglican Diocese of New Westminster