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Honda family 4wd marketing strategies

Marketing Plan for Honda's yet to be introduced Family 4WD, Includes comprehensive analysis, and unique recommendations like dream marketing and challenge strategy. Contact me for more information.

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Honda family 4wd marketing strategies

  1. 1. A MARKETING PLAN BY THE USUAL PROSPECTS
  2. 2. SITUATIONAL AND COMPETITOR ANALYSIS DEMANDING CUSTOMERS COST SENSITIVE , YET TECH SAVVY AND ENVIRONMENT CONSCIOUS
  3. 3. EXPLOITING THE OPPORTUNITIES <ul><li>STRENGTHS </li></ul><ul><li>GREENEST AUTOMAKER OF 2004, 2007 </li></ul><ul><li>AWARD FOR EXCELLENCE IN RESPONSIBLE ENGINEERING </li></ul><ul><li>ACCORD HYBRID WINS BEST FUEL ECONOMY IN 2006 IN $30,000 TO $45,000 CATEGORY </li></ul><ul><li>INSIGHT EARNS HIGHEST FUEL ECONOMY RATING IN 2005 </li></ul><ul><li>TECHNOLOGY OF THE YEAR IN 2002 </li></ul><ul><li>OPPORTUNITIES </li></ul><ul><li>GROWING ENVIRONMENTAL AWARENESS </li></ul><ul><li>LEAST FAULTY VEHICLE </li></ul><ul><li>TECHNOVATION </li></ul>
  4. 4. MARKETING OBJECTIVES <ul><li>15% OF FAMILY SUV MARKET BY 2010 </li></ul><ul><li>IMAGE MAKEOVER </li></ul><ul><li>FROM TO </li></ul><ul><li>SUPPORT </li></ul>
  5. 5. MARKETING STRATEGIES <ul><li>PRICE STRATEGY </li></ul>
  6. 6. <ul><li>PROMOTION STRATEGY </li></ul><ul><li>CHALLENGE STRATEGY </li></ul><ul><li>‘ MEMORIES OF TOMORROW’ </li></ul><ul><li>DREAM MARKETING STRATEGY </li></ul>
  7. 9. <ul><li>PRODUCT STRATEGY </li></ul><ul><li>COUNTER “ STEREOTRAPPING” </li></ul><ul><li>FOCUS ON PERFORMANCE </li></ul><ul><li>ATTITUDE </li></ul><ul><li>FUNCTIONALITY </li></ul><ul><li>PLACE STRATEGY </li></ul><ul><li>DISTRIBUTION STRATEGIES </li></ul>
  8. 10. BUDGET
  9. 11. SCHEDULE
  10. 12. DRIVEN ON ALL FOURS POWERED BY DREAMS

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