Honda family 4wd marketing strategies

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The marketing plan aims to capture 15% of the family SUV market by 2010. It will do so through a price strategy, promotion strategy focused on challenging stereotypes and memories of the future, and a product strategy emphasizing performance, attitude and functionality to counter stereotypes. Distribution strategies will also be employed.

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SITUATIONAL AND COMPETITOR ANALYSIS DEMANDING CUSTOMERS COST SENSITIVE , YET TECH SAVVY AND ENVIRONMENT CONSCIOUS

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MARKETING OBJECTIVES ,[object Object],[object Object],[object Object],[object Object]

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