3. Lighting for Effect: The use of only one lamp illuminating the off center text of this billboard drives home the point of conserving electricity. Informal Balance: The test on this billboard is minimal, but is also on the far right hand side, giving the billboard an informal balance.
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5. Scale: The scale of the furniture on this New York billboard is full size , which is unusual for a billboard and it is packed into the small space that is the space of an Absolut Vodka bottle. Stereotypes: This billboard perpetuates the stereotype, and often times reality that New York apartments are small.
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7. Formal Balance: The fact that the hotdog and bun is symmetrical adds to the formal balance of this billboard, as does the diagonal mirroring of where the test is places. Rule of Thirds- Horizontal: The hot dog with it’s bun showing on both top and bottom is an example of the rule of thirds.
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9. Typography: The typography that is san serif on this billboard is easy to read, and even bolded on two words for added emphasis. Symbolism/icons: Although small, the golden arches of McDonalds are so recognizable it does not need to be any bigger.
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11. Movement: This billboard extends into the sky, and gives the illusion of the birds moving and carrying off the product.
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13. Texture: Although unusual for a billboard, this advertisement is textured with packing bubbles that viewers can interact with while the company tries to make the comparison to getting rid of cellulite comparing it to the popping of the packing bubbles.
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15. Scale: A shoe this is very oversized, and an undersized company graphic makes this billboard a sight to see.
17. Leading Lines: The mowed grass leading to the razor is a clever way for advertisers to draw a viewer’s eye to their billboard. Scale: The gigantic razor is a spectacle and is scaled large to advertise this company’s razors.
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19. Color: This billboard is almost more of an art installation. Color is used as the paint appears to be spilling from the billboard onto the cars below. Rule of Thirds- Vertical : Since this billboard is in three parts all set on different faces of the building it fits the visual rule of thirds.
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21. Viewer Perspective: Do you see a billboard, or Spiderman hanging out along this street? Depth of Field: Since this billboard copies the scene behind it, but adds in Spiderman, it shows depth by appearing to not even be there at all. Lead Space: In front of Spiderman there is space to make him appear like he is actually crouching next to the building.
