The document discusses the importance of social media for banks in Nigeria. It notes that traditional advertising is no longer as effective, while social media usage is rising rapidly. Research shows that Guaranty Trust Bank leads among Nigerian banks on social media. The document advocates for banks to invest in social media strategies in order to see returns in areas like web traffic, new customers and revenue. It provides a framework for calculating the ROI of social media marketing investments.

1. Banks in Nigeria

2. Why
Social Media?

3. “Social Media
is the BIGGEST shift since the Industrial Revolution”
Erik Qualman, Socialnonmics

4. • The Old Way of Advertising is no longer working Like it
used to.
• 86% of viewers don't trust traditional advertising any
longer
• The Largest Newspapers are Experiencing Record
Declines in Circulation
• Only 18% Of traditional TV campaigns generate a
positive ROI
• 96% of Millennia's have joined a social network.
• Social Media is the number one ACTIVITY ON THE
WEB
Why Social Media

5. How fast is
Social Media
CATCHING ON?

6. 38 YEARS To reach 50 million listeners
RADIO
13 YEARS to reach 50 million viewers
TELEVISION
4 YEARS To bring 50 million people online
INTERNET
200 MILLION IN LESS THAN 12 MONTHS!
FACEBOOK

7. What are people
saying about
your brand on
social media?

8. The average user spends more 55
minutes a day in Facebook alone
which results to 6.5 hours a week

9. Companies that are both deeply and
widely engaged in social media
significantly surpass their peers in both
revenue & profit
Studies show that company sales with the highest levels of
social media activity grew on average by +18%
While those companies with the least amount of social
media activities saw their sales decline by -6%
+18%
-6%

10. Facebook Usage by Banks in Nigeria

11. Research proves that GTBank is
leading in Social Media within the
banking industry in Nigeria.
Don’t be left behind, join the train.

12. ROI
Investment ₦ ₦
•Time
•Manpower
•Technology
•Expertise
Implementation
•Developing
Strategy
•Embedding Social
Media in integrated
marketing
campaigns
•Building
relationships
•Learning
Impact
•Web Traffic
•Conversions
•Impressions
•Social mentions
•Press
•Fans/Followers/Fri
ends
Financial Gain ₦
•Revenue
•Transactions
•New Customers

13. Prepared by Jide Ogunleye
07062021183
jide@jideogunleye.com
babjideogunleye@gmail.com
meetfido22@yahoo.com