1. So...what's the deal?
AR Business Applications

2. * Rich / immersive experience
* Interactive / real-time
* Limitless space / no constraints
* Flexible / re-useable assets
* Low cost of distribution
Why AR?

3. Marketing
Sales Cycle: From beginning to end
Concept
validation
Business plans /
text descriptions
360 degree view &
interact
Product demo 2D pictures, PPTs
360 degree view &
interact
Seamless
purchase
Display ads,
offline enter URL
Web purchase
landing page

4. * Try:
- Blippar
- Yelp Monocle
Marketing

5. Gaming
• Overlay digital world onto real world
• More real
• More social
• Sale of virtual goods
• Sale of accompanying hardware

6. Other Applications
* Simulation / decision support
* Education
* Sporting events
* Real estate
* Travel & tourism
* Retail
* Enterprise collaboration

7. * Try:
- Waigo
Other Applications

9. Challenges
* 3D object development - time consuming
* Computer vision - technology constraints
* Monetization

10. Tying Everything Together...
IceDream (www.3ds.com/icedream)

11. Thank You