4. The Mobile Consumerization Trend
In a technological context…
“Consumerization is the growing tendency for new
information technology to emerge first in the consumer
market and then spread into business and government
organizations.” – Wikipedia
5. The Mobile Consumerization Trend
Mobile Consumerization
1. Lifestyle devices like smartphones and netbooks and tablets
are adopted by consumers and become increasingly popular.
2. Increased usage of these devices will gradually become
apparent in businesses and organisations, there will be a
demand from employees to be able to use their own devices in
the workplace.
3. Businesses and organisations will move to adapt to and
embrace the pervasiveness of consumer-introduced devices
within them.
6. Organisational Benefits
Bring your own devices
1. The company can reduce the total cost of ownership of
assets
2. Greater productivity through in-house applications and
mobility
3. Increased employee satisfaction that encourages innovation
and creativity
Office
$
Home
$
7. Organisational Benefits
Leverage on existing assets
4. Better collaboration with business partners with by exposing
parts of internal system through existing measures
5. Take advantage of new technologies that are bundled with the
mobile device to create innovations
Internal External
Employees
Server
Partners
Database
8. Possible Challenges
Work Life Balance Issues
Platform Uniformity
Compliance
Security
Accessibility
Consistency of Device Ownership
9. Possible Challenges
Security
Information Security Physical Security
SOURCES:Voice of IT Survey on Mobile Security (Spiceworks, Feburary 2013)|Four Times More BYOD than Corporate Liable
Smartphones = a Security Challenge and a Device Management Opportunity (ABIresearch, 2011)|The Latest Infographics: Mobile
Business Statistics for 2012, by Mark Fidelman (Forbes, 2012)|Bring Your Own Device:New Opportunities,New Challenges, by David A.
Willis(Gartner Research, 2012) Research by Varonis Systems.www.varonis.com
10. Example: Successful Adoption of BYOD
“It was the best money we've ever
spent on in our business.”
“BYOD is the only way we can
keep up with mobility."
"I thought it would be easy, but when I sat down and
thought about this, it was much harder,”
“There are financial benefits because we don’t have
to buy computing devices for staff, but our risk will go
up, our support complexities will go up, and so on.”
CIO Ian Jansen
11. Example: Successful Adoption of BYOD
Background
• South African company specializing in information
technology service
• Over 14,000 employees around the world
• Dimension Data Australia: over 600 workers at its office in
Sydney, with 100 additional workers coming in every year.
• Office is at full capacity
• Average number of devices per person is around 2.9
BYOD journey started two-and-a-half
years ago
12. Example: Successful Adoption of BYOD
Obtained feedback from the staff about BYOD, staff were
passionate in providing their suggestions.
• Facilitate delivery of applications onto personal
devices
• Users needed to register their devices through
their mobile device management platform
• IT support can start as soon as they are logged
into Citrix
• Cisco collaboration tools for sharing files
between work desktops and mobile devices.
• No restriction on which devices are allowed!
13. Example: Successful Adoption of BYOD
Present and Future
BYOD makes the full office working space sustainable.
-Hot-Desking
-Ability for people to go in and out of the office very quickly
Mobility first perspective when acquiring new business applications
Next phase involves connecting all devices with the data at the
back-end of the business
"We're going to be able to do things we
couldn't do before, some of the value that I’m
going to drive in that space is going to be
absolutely outstanding!"
14. Future Potential
Future Trend
Mobile devices flood consumer market
1. Human resources
• Employee expectations changing
2. Mobile devices and its data as physical and info resources
• Critical, expensive to substitute, limited control
Company (re)actions:
• Incorporate – Purchase mobile devices for employees
• Adapt – Loosen policies governing use of mobile devices
• Adapt – BYOD
16. Future Potential
Potential
1. Increased employee availability (Resource)
• Blurring of work and home (Social) =(
2. Increased productivity (?) and innovation
• Higher return/turnover on assets
• Work from home =(
• Improved morale
• Less application training required
3. Mobile arm of information security
• Hardened systems
• Improved company infrastructure
• Improved policies and awareness
Now, we are going to introduce a company that has successfully adopted BYOD into their workplace. Dimension Data Australia.These are some of the quotes from the CIO of Dimension Data’s Australian Branch, Mr Ian Jansen, on the adoption of BYOD:“It was the best money we’ve ever spent on in our business.” “BYOD is the only way we can keep up with mobility”But of course, with the implementation, there were also concerns, to quote Mr Jenson: "I thought it would be easy, but when I sat down and thought about this, it was much harder”, and there are financial benefits because we don’t have to buy computing devices for staff, but our risk will go up, our support complexities will go up, and so on.”
Dimension data is a IT Service company which started in South Africa but now has 14000 employees in every continent. But for this case, we will only be focusing on their Australian branch, which now has over 600 workers at its office in Sydney, this number growing at a pace of 100 workers a year. Their office is now at full capacity, but moving to a new location would be prohibitive due to the cost and disruption of moving the staff over. Also to note, in the company, the average number of devices per person is currently around 2.9. This trend is set to continue, as the frequency of people moving between devices is increasing, as such, so will the number of devices they are carrying. Due to the lack of space, and the increasing trend of consumerization among their workers, the company implemented their BYOD strategy.
To repeat MrJanson’s quote, implementing BYOD is not easy, so he posted the policy on the company’s intranet for the staff to provide their suggestions, and the staff were passionate about this, the ability to use their own devices in the workplace touched them. Thus, with the policy in place, Dimension data rolled out a Citrix infrastructure inside the business to facilitate the delivery of virtual applications onto personal mobile devices. Users also needed to register their personal devices through Dimension Data's mobile device management platform, and support from Dimension Data's internal IT team can start as soon as they logged into Citrix.The company also used Cisco collaboration tools for sharing files between work desktops and mobile devices. This BYOD policy allowed for the ability to not have a restriction on which device workers can bring into the company, and there is only a minimum requirement that devices have to meet.
Mobility has become crucial in making their limited office working space sustainable. With BYOD, the trend of Hot-Desking has become popular among their staff, Hot desking is an office organization system which involves multiple workers using a single physical work station or surface during different time periods.The ability to quickly move in and out of the office has become increasingly important for their business, such that they have a number of internal IT projects running in order to make use of the space they haveBYOD has also changed the way Jansen acquires applications into the Dimension Data business. They now look for applications from a mobility first perspective, from someone using a device in the field, rather than someone sitting in an office chair. The next phase of Dimension Data's BYOD journey involves connecting all the mobile devices with the data at the back-end of the business. I’ll end off with a quote from MrJanson,"We're going to be able to do things we couldn't do before, some of the value I'm going to drive in that space is going to be absolutely outstanding."
