Kedar Gavane and Mangesh Chaudhari from comScore were at the ISB Digital Summit 2014 to conduct a session on advance analytics as part of the Digital Boot Camp workshop.
9. Traditional News Company Org Structure
Print Ad Sales/
Business Development
Editorial
Sports
Technology
Lifestyle
International
Politics
Local
Strategic Decisions About Content Delivery
Content Delivery Is Tactical/No Competitive Advantage
10. Digital Age News Company Org Structure
Desktop
Page/Video Views
Avg Duration Spent
$ € £ ¥ ₹
Business Dev
Ad Ops
Technology Team
Editorial
Content Creation
Delivery