YouTube advertising - Karthikeyan Haldurai - Google

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Karthikeyan Haldurai from Google was at the ISB Digital Summit 2014 to conduct a session on 'YouTube Advertising' as part of the Digital Deep Dive workshop.

Marketing

Google Confidential and Proprietary
1
Maximize your video advertising
Your video will automatically show in two different ad formats across YT and the GDN
TrueView IN-STREAM
Users choose to view or skip your In Stream ad
TrueView IN-DISPLAY
Users click to view your video while searching on YouTube or while browsing content across YouTube videos and the web.

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