Being Social: Why Communicating through Social Media is the Rage & How You Can Join In
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Presentation for the Technology Alliance of Central New York on social media (e.g., Facebook, LinkedIn, Twitter, etc.)
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Being Social: Why Communicating through Social Media is the Rage & How You Can Join In
- 1. Being Social: Why Communicating through Social Media is the Rage & How You Can Join In Jill Hurst-Wahl http://tinyurl.com/tacny2010 Sept. 14, 2010
- 3. 1876 – Successful bidirectional transmission (telephone) <1912 – U.S. first radio station 1928 – U.S. first TV station 1945 – Citizen band (CB) radio 1992 – AOL international email gateway 1992 – Short message service (txt msg) 1998 – Google 2003 – LinkedIn 2003 – MySpace 2004 – Facebook 2006 – Twitter 2009 – FourSquare Shifting to methods that can be carried in our pockets.
- 5. “According to the Pew Research Center, about 75 percent of American teens own a cell phone…half of American teens send at least 50 text messages a day.” – Post-Standard
- 6. 1-to-1 1-to-many (broadcast) 2-way conversations with colleagues, customers, and those who might become customers
- 7. Tools Used by Cisco Study Participants Social networking (e.g., Facebook) Micro-blogging (e.g., Twitter) Blog Collaboration portal Wiki IM Video on demand Virtual world Teleconferencing Cisco 2010
- 8. Usage by Fortune Global 100 Twitter 65% Facebook 54% YouTube 50% RSS 33% Flowtown, 3/7/10
- 9. Why Use Social Media? Collecting information (listening) Engaging the community Driving web traffic Win over influencers Allowing your authentic self to be known
- 13. 3 Tools People Want
- 15. Steve Tylock
- 16. Jill Hurst-Wahl
- 17. LinkedIn Groups 98 comments…and more coming!
- 20. 7 Tips for Social Media Success (Cisco) Control alienates; conversation activates. Consistent usage equals consistent experience. Technology is the backbone. Authenticity prevails. Relevant, concise content remains imperative. Sustainable strategies reap rewards. Survival still traces back to adaption.