1. Chapter 3 - Sound Recording and Popular Music While these slides were created using material from the above textbook, they are not official presentations from the publisher, Bedford/St. Martin’s. In addition, many slides may contain professor’s supplemental notes on various media topics.
2. In This Chapter… Changing of Sound Recordings Business of Sound Recordings Marketing of Music and the Internet Piracy
4. Business of Sound Recording Four Major Labels Control Most of the World’s Popular Music: Oligopoly: a few firms control most of an industry’s production and distribution resources Final Quarter 2006 Source: Nielsen SoundScan. Billboard.com, 1/13/07 p. 103
6. Who Works In Music? A&R Agents (talent scouts) Producers Artists Musicians Promoters Managers
7. Marketing of Music and the Internet MySpace http://www.myspace.com/onerepublic If you had a band, how would you use the Internet to market the group?
8. 10 billionth song sold by Apple's iTunes The Washington Post The Associated Press Friday, February 26, 2010; 7:18 AM NEW YORK -- Apple's iTunes has sold its 10 billionth tune. Apple said Thursday that its online music store crossed the threshold Wednesday when 71-year-old Louie Sulcer of Woodstock, Ga., bought "Guess Things Happen That Way" by Johnny Cash. iTunes had promoted the 10 billion mark and celebrated the milestone by giving Sulcer a $10,000 iTunes gift card. Introduced in 2003, iTunes became the top overall music retailer in the U.S. in 2008. Top 20 most downloaded songs of all time so far…
9. Piracy – the illegal uploading, downloading, or streaming of copyrighted material. MP3 – enables music to be compressed into smaller, more manageable files. “Our best guess is that for every legal song download there are 75 illegal downloads.” Gene Munster, music industry analyst, 2006
10. Larry Lessig on Laws that Choke Creativity http://www.ted.com/talks/larry_lessig_says_the_law_is_strangling_creativity.html Watch this on the COM 130 page on www.jillfalk.com; there is a question on the next Evaluation about it.
