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Caregiving Innovation
Frontiers: The Trends
Jody Holtzman, SVP, Market Innovation
CES Digital Health Summit
January 7, 2017
Macro Trends
 PATIENT/CONSUMER-CENTERED CARE
 CONSUMER ENGAGEMENT
 FOCUS ON PREVENTION
 FROM VOLUME TO VALUE
2
Defining Caregiving
Daily
Essential Living
Health and Safety
Awareness
Care
Coordination
Transition
Support
Social
Well-being
Caregiver
Quality of Life
Six Areas of Opportunity
Daily
Essential Living
Health and Safety
Awareness
Care
Coordination
Transition
Support
Social
Well-being
Caregiver
Quality of Life
Meals, Home & Personal Care, Home Repair,
Delivery, Transportation Services
Health Vitals Alerts, Diet & Nutrition, Medication
Management, Personal Safety Monitoring, Telehealth
Care Planning, Care Professional Engagement,
Records/Benefits Mgt, Recovery Support
Home Retrofit Svcs, LTC Insurance Planning, LTC Provider
Referral, Legal Assistance, Hospice Planning
Digital Inclusion, Life Enrichment & Empowerment,
Community Networking, Life Companions
Respite and Backup Care, Social Support, Health &
Wellness, Financial/Job Security
Strong Growth
Revenue Forecast 2017-2021: $308 billion (up from
$279 billion)
Daily
Essential Living
Health and Safety
Awareness
Care
Coordination
Transition
Support
Social
Well-being
Caregiver
Quality of Life
Strong Consumer Spend
 CONSUMER SPEND (CAREGIVER AND CARE RECIPIENT) IS
OVER 80% OF THE $308 BILLION IN CUMULATIVE
REVENUE
 AVERAGE OUT OF POCKET SPENDING PER CARE
RECIPIENT IS FORECAST TO INCREASE 69% 2017-2021 TO
OVER $509 PER YEAR
6
Ecosystem Growth
 TOP SHELF VENTURE FIRMS ARE INVESTING IN CAREGIVING
– A16Z, OAK HC/FT, KAPOR CAPITAL, etc
 IN TWO YEARS, 3 CAREGIVING STARTUPS ATTRACTED OVER
$130 MILLION IN VENTURE INVESTMENT
 200 CAREGIVING STARTUPS APPLIED TO INNOVATION50+
LIVEPITCH
7
SMART SENSORS, VOICE, AND CONNECTED
DEVICES
MOMENTUM IN ON-DEMAND CARE
THE SPREAD OF PLATFORM-AS-A-BUSINESS
REIMBURSEMENT AS A REVENUE MODEL
Opportunity Trends
Put the Consumer at the Center
 FOCUS ON ASPIRATION, NOT DECLINE
 OLD IS ANOTHER 17 YEARS, WHATEVER YOUR AGE
 ONE SIZE DOES NOT FIT ALL
 ADD ANALOG MODELS TO TECHNOLOGY SOLUTIONS
 EVERYONE HAS A SENSE OF DIGNITY
9
Six Areas of Opportunity
Daily
Essential Living
Health and Safety
Awareness
Care
Coordination
Transition
Support
Social
Well-being
Caregiver
Quality of Life

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Caregiving Tech—The Megatrend With Mega Opportunities: Jody Holtzman, AARP (Digital Health Summit @ CES 2017)

  • 1. Caregiving Innovation Frontiers: The Trends Jody Holtzman, SVP, Market Innovation CES Digital Health Summit January 7, 2017
  • 2. Macro Trends  PATIENT/CONSUMER-CENTERED CARE  CONSUMER ENGAGEMENT  FOCUS ON PREVENTION  FROM VOLUME TO VALUE 2
  • 3. Defining Caregiving Daily Essential Living Health and Safety Awareness Care Coordination Transition Support Social Well-being Caregiver Quality of Life
  • 4. Six Areas of Opportunity Daily Essential Living Health and Safety Awareness Care Coordination Transition Support Social Well-being Caregiver Quality of Life Meals, Home & Personal Care, Home Repair, Delivery, Transportation Services Health Vitals Alerts, Diet & Nutrition, Medication Management, Personal Safety Monitoring, Telehealth Care Planning, Care Professional Engagement, Records/Benefits Mgt, Recovery Support Home Retrofit Svcs, LTC Insurance Planning, LTC Provider Referral, Legal Assistance, Hospice Planning Digital Inclusion, Life Enrichment & Empowerment, Community Networking, Life Companions Respite and Backup Care, Social Support, Health & Wellness, Financial/Job Security
  • 5. Strong Growth Revenue Forecast 2017-2021: $308 billion (up from $279 billion) Daily Essential Living Health and Safety Awareness Care Coordination Transition Support Social Well-being Caregiver Quality of Life
  • 6. Strong Consumer Spend  CONSUMER SPEND (CAREGIVER AND CARE RECIPIENT) IS OVER 80% OF THE $308 BILLION IN CUMULATIVE REVENUE  AVERAGE OUT OF POCKET SPENDING PER CARE RECIPIENT IS FORECAST TO INCREASE 69% 2017-2021 TO OVER $509 PER YEAR 6
  • 7. Ecosystem Growth  TOP SHELF VENTURE FIRMS ARE INVESTING IN CAREGIVING – A16Z, OAK HC/FT, KAPOR CAPITAL, etc  IN TWO YEARS, 3 CAREGIVING STARTUPS ATTRACTED OVER $130 MILLION IN VENTURE INVESTMENT  200 CAREGIVING STARTUPS APPLIED TO INNOVATION50+ LIVEPITCH 7
  • 8. SMART SENSORS, VOICE, AND CONNECTED DEVICES MOMENTUM IN ON-DEMAND CARE THE SPREAD OF PLATFORM-AS-A-BUSINESS REIMBURSEMENT AS A REVENUE MODEL Opportunity Trends
  • 9. Put the Consumer at the Center  FOCUS ON ASPIRATION, NOT DECLINE  OLD IS ANOTHER 17 YEARS, WHATEVER YOUR AGE  ONE SIZE DOES NOT FIT ALL  ADD ANALOG MODELS TO TECHNOLOGY SOLUTIONS  EVERYONE HAS A SENSE OF DIGNITY 9
  • 10. Six Areas of Opportunity Daily Essential Living Health and Safety Awareness Care Coordination Transition Support Social Well-being Caregiver Quality of Life