Sleep Tech: An Ecosystem of Electric Sleep
Sleep technology is emerging as one of digital health’s most promising verticals, yet there are still many unknowns surrounding adoption potential and total aspects of life integration. The future can evolve as a multi-component experience for consumers, integrating various sensor markets, digital health, connected home, and other concepts as well as other stakeholders in a care team gleaning insight from a person’s sleep experience. An important question is where do the opportunities lie in the consumer and clinical space? Join one of today’s leading digital health analysts as he shares insights and predictions on the sleep technology market.
2. @DanielRuppar
Consumer Actions Taken to Improve Health
41%
34%
33%
32%
25%
23%
23%
19%
14%
11%
10%
7%
5%
20%
Changed your diet
Lost weight
Started taking vitamins or supplements
Started an exercise program
Reduced your stress levels (e.g. from family or…
Started prescription medication prescribed by a…
Changed habits to get better sleep
Started tracking health-related information*
Joined a health/wellness program or gym
Started non-prescription over-the-counter (OTC)…
Stopped smoking
Stopped drugs/alcohol use
Joined a support group (e.g. Weight Watchers,…
None of the above
Actions Taken to Improve Health in Past Two Years, US, 2015
Q12. At any time during the past two years, have you taken any of the following actions in an effort to improve your health? Select all that apply.
Base: All respondents (n=1,500). Note: Multiple mentions.
Source: Frost & Sullivan*e.g., weight, blood pressure, blood sugars, etc.
2
3. @DanielRuppar
Derived Health Consumer Segments
Derived segments: Statistically derived using a combination of factor analyses and 2-step cluster analysis.
Base: All respondents (n=1,500).
Budget-
Constrained,
16%
Self-Motivated
Suburbanite,
21%
Afflicted Urban
Professional,
7%
Physician-
Dependent
Senior, 21%
Engaged
Urban Techie,
19%
Healthcare
Skeptic, 17%
Derived Health Consumer Segments
Six distinct profiles of health consumers have been uncovered
Source: Frost & Sullivan
3
4. @DanielRuppar
Profile of Afflicted Urban Professional Consumers
46% cite Sleep as Top Health Improvement Focus
83% 76%
43% 35%
51%
79%
50%
4%
17% 12%
68%
Smartphone
Tablet
Wearable
Bodyworn
camera
Mobileapps
Vitaminsor
supplements
Healthmonitoring
Nochronic
conditions
Onecondition
Twoconditions
Threeormore
conditions
Demographics
67% male
33% female
Average household
income: $83,169
Health and Wellness Profile
Mobile Device Use Health Conditions
Average age: 39
Urban 58%
Suburbs 30%
Rural 12%7% of total sample
Health Tracking
& Activities Source: Frost & Sullivan
4
8. @DanielRuppar
Medical and Clinical-Grade Wearables—Market
Opportunities by Application
Degree of Competition
LevelofAttractiveness
Diabetes
Sleep
Disorders
CVD
Neuro &
Mental Health
Aging in
Place
Respiratory
& COPD
Chronic
Pain
Management
Pediatric
Health
Women’s
Health
Others
Multi-
Parameter
VMS Key
Bubble size represents potential market
value (in $Billion) of healthcare
wearables across major care/disease
segments expected by 2020.
$10 Bn
$5 Bn
$1 Bn
$0.5 Bn
Source: Frost & Sullivan
Medical and Clinical Wearables Segment: Potential Market
Opportunities by Care Segment, Global, 2020
8
9. @DanielRuppar
Healthcare 2025: The Digital Healthcare Ecosystem
Key Components for Sleep Tech
• Awareness
• Engagement
• Big Data Analytics
• Platform Environment
• Artificial Intelligence
9
Overall, 41% of consumers have changed their diet, 34% have lost weight, 33% have started taking vitamins, and 32% started exercising in the past two years.
Fitness-related wearable technologies will grow exponentially into specialty care spaces in healthcare. The largest growth opportunities are through the remote monitoring umbrella: disease-specific discharge to home engagements, employee wellness programs, and chronic disease management.
Wearable devices will gain acceptance into evidence-based standards of care processes and clinical practice guidelines within the next 7 years.
Monitoring and feedback solutions accounted for more than 70% of the global wearable medical device market in 2015.
With increasing prevalence of chronic diseases globally, innovation in medical-grade wearables for chronic disease self-management is expected to increase competition for this segment.
Wearables for pain management, elderly care, mental health, and women’s health are attractive segments, which are expected to experience a surge in consumer demand and adoption by 2020.
The integration and coordination of a broad spectrum of tools and technologies will result in seamless care delivery across settings