Climate Activists Take to Social Media but Who are They Reaching? And why it matters.
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This document discusses how climate activists are using social media to spread their message, but questions who they are actually reaching. It presents data on social media conversations around COP21, the 2015 United Nations Climate Change Conference, including the most popular hashtags, most retweeted posts, and clusters of discussion topics. The document aims to understand the audiences and impacts of climate activist social media campaigns.
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Climate Activists Take to Social Media but Who are They Reaching? And why it matters.
- 1. Jill Hopke @jillhopke Dimensions of Communica6on January 28, 2016 Climate Ac+vists Take to Social Media but Who are They Reaching? And why it maCers.
- 2. NASA [NASA]. (2016, Jan. 20). Earth's 2015 surface temps were the warmest since modern record keeping began in 1880: go.nasa.gov/1RzSOXZ [Tweet]. Retrieved from hWps://twiWer.com/NASA/status/689835507916902401
- 3. Amstutz, B. (2015, Jun. 4). California drought 2015: Way below TuWletown Campground at New Melones Lake, California [Photograph]. Retrieved from hWps://www.flickr.com/photos/infinitewilderness/18664039735/in/photostream/
- 4. Unsplash. (2015, Feb. 8). [Person walking pipeline] [Photograph]. Retrieved from hWps://pixabay.com/en/person-‐walking-‐pipeline-‐tube-‐steel-‐731319/
- 5. McKibben, B. (2012, July 19). Global warming's terrifying new math. Rolling Stone. Retrieved from hWp://www.rollingstone.com/poli+cs/news/global-‐warmings-‐terrifying-‐new-‐math-‐20120719
- 6. The Guardian. (n.d.). Keep it in the ground campaign. Retrieved from hWp://www.theguardian.com/environment/series/keep-‐it-‐in-‐the-‐ground
- 7. 1Heart1Tree [1Heart1Tree]. (2015, Dec. 12). THANK YOU again #Paris for this first edi+on of #1heart1tree!! 💚 #COP21 #ClimateChange #Cop21Paris #LoveEarth RT [Tweet]. Retrieved from hWps://twiWer.com/1Heart1Tree/status/675650178330853382
- 8. United Na+ons [UN]. (2015, Nov. 29). Ban Ki-‐moon donated his shoes to stand in solidarity w/ people of Paris unable to join a #climatemarch today. #COP21 [Tweet]. Retrieved from hWps://twiWer.com/un/status/670914109169410048
- 9. Climate ac6vists are taking to social media but who are they reaching?
- 12. Slide Title Here Share of voice comparison, Nov. 21 to Dec. 21, 2015
- 19. So what?
- 21. Extra text/sources here Greenpeace. (n.d.). Keep it in the Ground. Retrieved from hWp://www.greenpeace.org/usa/global-‐warming/keep-‐it-‐in-‐the-‐ground/
- 22. Ques6ons? Jill Hopke jhopke@depaul.edu