This document outlines Jim Banks' 40 minute presentation on using Facebook ads to dominate your industry. He will cover best practices for using Facebook pixels to track user behavior, optimize Facebook ad campaigns, and analyze ad performance. The presentation also provides an overview of tactical bidding strategies, campaign structure, tools for creation of ads, and how Facebook ads can be leveraged as the future of digital marketing. The goal is to teach attendees how to be the "800 pound gorilla" in their industry through effective use of Facebook advertising.