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How To Turn on the TRUE POWER of
Mobile Marketing And FLOOD
Your Business With…
Brought To You By:
Jim Boad
Social Mobile Experts
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In This Workshop You’ll Discover:
• 10 Top Mobile Trends “They Don’t Want You To Know About”
• Why you should have a mobile site
• Behavioral Change of your Target Market
• Essential Mobile Marketing Campaign Elements
• How to make sense out of this Mobile Marketing MADNESS!
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How do you determine how you
can get an ROI from mobile
marketing?
You came to the right place!
And here is why…
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“We cannot solve problems by using the
same kind of thinking we used when we
created them” – Albert Einstein

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10 Top Trends
They Don’t Want You To Know About
• How was your 2011?
• Where is your 2012 Going?

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Trend #1
• Everyone should have their own BRAND
• Consumers are making 10 times more
WebPages than marketers
• Consumers also give more marketing
information
– KLT Factor (Know Like Trust)
• Marketing companies are losing influence &
power
– Observe the ‘social talk and communities’
– Let it GROW around your brand!

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Trend #2 Mass Individualization

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Trend #3
• Mobile Platforms Hit CRITICAL MASS
• Relationships have CHANGED
• Internet 1.0 was static websites (1 to 1)
• Internet 2.0 is social community online
– Web based browsing
– Desktops
• Internet Mobile 3.0 is 1 to 1 relationships
with mobile users

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Trend #4 Mobile Is Global
• Using different types of platforms
– Social (Facebook)
– Mobile (Android, Apple iPhone, Itouch, iPad)
– Google Search
• Rapid Growth

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Trend #5 Mobile Marketing Is A
Different “Search”
• We are used to www.google.com on a mobile
device…
• But…mobile search:
– QR Codes
– Tag reader from a ISBN number
– GPS location – “proximity” marketing
– Google Googles

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Trend #6 Email is the new FAX
• Open rates declining…
• Text messaging has over 90% open rates
• ONE company did a text messaging campaign
that got $100 revenue for EVERY DOLLAR
spent!

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Trend #7 Cross Media and Multi
Channel Marketing

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Trend #8 Mobile overtakes PC

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Trend #9 Mobile Meets Social

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U.S. Mobile Social Media Audience
Grows 37 Percent in 2011
• In August 2011, more than 72.2 million people accessed social networking
sites or blogs on their mobile device, an increase of 37 percent from the
previous year
• Majority of Mobile Social Networkers Read Posts from Brands
• Facebook, Twitter and LinkedIn Post Mobile Growth of at Least 50 Percent
• More than Half of Mobile Social Networkers Access Sites on a Near Daily
Basis
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EU5 Mobile Social Media Audience Grows
44 Percent in 2011
• Leading 5 European Economies:
More than 40 Percent of Mobile Social Networking
Users Engage with Brands
• Twitter and LinkedIn Mobile Audiences Doubled in
Past Year
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US Mobile User Activities
• 70 Percent of Mobile Social Networkers Posted a Status Update While on Their Mobile Device
• More than half of Mobile users likely interact with brands
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Trend #10 Mobile Moms Go Mobile
• Important Demographic: Moms are more likely than the
general population to own a smartphone (Source eMarketer/ BabyCenter)
• Their usage of the mobile internet skyrocketed between 2009
and 2011
• Two thirds of mothers with a mobile
phone uses the mobile web regularly
• A group of women that represents an
estimated $2.4 trillion
in annual buying power
(Source: BSM Media/ eMarketer)
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Online spending just keeps growing
• There is no denying, online spending has momentum that will last for a
while with new technology rolled out rapidly and the convenient online
buying experience.
• Mobile spending will be a bigger part of the online spending mix
• Are you well positioned to benefit from these trends?
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Now: How are you staying in touch
with YOUR customers?
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Is Your Business Set UP To Be 24/7
To The MASSIVE Mobile
Users?
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It’s Simple…All You Need Is…
• A Mobile Optimized Site so you don’t miss out
on LOST SALES
• A Mobile Marketing Strategy and Blueprint
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What if I don’t have a Mobile
Optimized Site?
Starting from scratch...
Mobile can be incorporated from scratch...
Outsourcing mobile, what NOT to do!
What to watch out for...
The perils of doing it yourself
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Why should you have a mobile site?
Today: The smartphone is adopted: Currently
90 million smartphone
owners in the U.S.
September 2011 saw two-thirds of all
smartphone owners shop on their phones,
including comparing products and prices,
searching for coupons, taking product
pictures or locating a retail store.
Businesses without a well-developed
mobile strategy are not only missing a
tremendous sales & profit opportunity
with these customers but also risk
becoming obsolete in the minds of their
digital target market
Source: comScore Inc., Dec. 5, 2011
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Mobile’s High Purchase Intent
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So: Mobile Marketing: Why NOW?
82% of all Americans never leave home without their mobile phone.
Half of all Americans sleep with their mobile phone
3 out of 5 searches are done using a mobile phone?
Is YOUR business being found?
On Mobile 5x HIGHER PURCHASE INTENT = Higher Sales and Profits for You!
You are losing all this traffic if your website in not ready for mobile!
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Essential Mobile Marketing Campaign Elements
• SMS / MMS
• Email
Source: Michael Becker, John Arnold
• Optimized Mobile Sites
• Proximity Marketing
• Content creation
• Mobile Apps
• Mobile PPC Pay Per Click
• Mobile Banner Ads
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What if YOU have a Site?
• How easy is it to make my site
mobile?
• What will it do to the appearance
and layout?
Can I do it myself?
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Mobile Marketing Campaigns
Content is KING!
Mobile Marketing’s
Best Business Practices
And again 3 key factors
Structure of mobile message
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Critical Success Factor: SMS / MMS
• SMS Short Messaging System
• MMS Picture & Video Messaging
• Understand Permission Based Marketing
• Why Text Marketing is a MUST For Your
Business
• How Text Marketing Can Be Used For MORE
Than Just Business: JV’s
• Text Message Marketing Best Practices
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Our Strategic Blueprint
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Mobile Marketing LIST
• Database Setup and Management…
• What is your Database?
• Mobile builds your List Database!
• Manage the mobile list yourself
or Outsource?
Your Database of
“Leads” and
“Customers”
is
Your Most Valuable
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Fast and Easy List Building for your
Business
Browsers or Buyers?
The choice is yours!
Create the most powerful mobile list
3 key factors for high conversions
1. Call-to-action button
2. Coupon offer asking for email to build your list
3. Contact us | Tap to Call
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Stop Losing Sales…Boost Your Profits
Mobile Marketing gives you a chance to
Increase your profits now
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Mobile Case Study
• The mobile site’s the ticket
• Tickets Now mobile sales boost 100% in the
first month with a mobile-optimized site and mobile
ads
• One furniture company got $100 return for
every $1 mobile marketing dollar invested
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How To Get Started?
• We can help
• Starting with your Mobile Profit Diagnostic we offer for FREE (a $497
VALUE)
• Call today to get started:
• 480-232-0846
• jim@page1forall.com
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