Marketingnow2.Key
•Télécharger en tant que ZIP, PDF•
0 j'aime•246 vues
My presentation yesterday at Marketing NOw in Melbourne
Recommandé
Recommandé
Contenu connexe
Similaire à Marketingnow2.Key
Similaire à Marketingnow2.Key (20)
Dernier
Dernier (20)
Marketingnow2.Key
- 1. Marketing Now! Jim Stewart twitter @jimboot Vlog stewartmedia.biz/myvlog/ YouTube http://youtube.com/jimboot CEO Stew Art Media Pty Ltd Marketing Now! 2009
- 2. Marketing Now! Jim Stewart twitter @jimboot Vlog stewartmedia.biz/myvlog/ YouTube http://youtube.com/jimboot CEO Stew Art Media Pty Ltd Marketing Now! 2009
- 3. Department of Infrastrucutre MultiMedia Victoria Department of Victorian Communities – Youth Central, Skilled Migration Department of Industry, Innovation and Regional Development Rich media content production A Sensis company Online Crisis Analysis
- 4. Why Video?
- 5. My Video Credentials • 1998 Designed & built Net video architecture that delivered 300,000 streams /month
- 6. My Video Credentials • 1998 Designed & built Net video architecture that delivered 300,000 streams /month • 1998 - 2001 Produced over 150 live webcasts + 1000s of hours of content inc daily Australia’s 1st Interactive Net radio stations news show
- 7. My Video Credentials • 1998 Designed & built Net video architecture that delivered 300,000 streams /month • 1998 - 2001 Produced over 150 live webcasts + 1000s of hours of content inc daily Australia’s 1st Interactive Net radio stations news show • Video Systems Architect for large scale VOD roll out
- 8. My Video Credentials • 1998 Designed & built Net video architecture that delivered 300,000 streams /month • 1998 - 2001 Produced over 150 live webcasts + 1000s of hours of content inc daily Australia’s 1st Interactive Net radio stations news show • Video Systems Architect for large scale VOD roll out • Weekly SEO Vlog
- 9. My Video Credentials • 1998 Designed & built Net video architecture that delivered 300,000 streams /month • 1998 - 2001 Produced over 150 live webcasts + 1000s of hours of content inc daily Australia’s 1st Interactive Net radio stations news show • Video Systems Architect for large scale VOD roll out • Weekly SEO Vlog • Graduate NTDS 1991
- 10. Why Video? 12 mil Aussies online 3 mil use YouTube YouTube 2nd biggest search engine
- 11. Why Video? Audio = Personal Branding Builds Trust Video =
- 12. Why Video? Increases Sales Blendtec increased sales 5 fold after “Will it Blend Series” @dmscott
- 13. Why Video? Our Experience 2007 = 3 employees 2009 = 12 employees
- 14. Why Video? Our Experience Employees seek us out $100,000 client found us through YouTube Authority 2007 = 3 employees 2009 = 12 employees
- 16. Live or Recorded? • The Net gives US control
- 17. Live or Recorded? • The Net gives US control • How many saw Susan Boyle video “live”?
- 18. Live or Recorded? • The Net gives US control • How many saw Susan Boyle video “live”? • 1 week later on YouTube
- 19. Live or Recorded? • The Net gives US control • How many saw Susan Boyle video “live”? • 1 week later on YouTube
- 20. Live or Recorded? • The Net gives US control • How many saw Susan Boyle video “live”? Reasons to go live Interactivity Special time limited offer. Market Sensitivity News • 1 week later on YouTube
- 22. Dominate the SERPs
- 23. Video Creation $20 Light it up.... from above! $100 Mic it up
- 25. Video Creation Formats Software WMV, Mov, MP4, M4V, Windows Movie Maker Don’t worry about them iMovie Screenflow Camtasia
- 26. Video Creation Tell a story - don’t read a script You don’t need a The camera is your script for fables audience
- 27. Video Creation Tell a story - don’t read a script Know your material You don’t need a The camera is your script for fables audience
- 28. Video Creation Tell a story - don’t read a script Know your material Have key brain frames You don’t need a The camera is your script for fables audience
- 29. Video Creation Tell a story - don’t “Try to have a read a script point!” Hey! Look Know your material at this! Have key brain frames You don’t need a The camera is your script for fables audience
- 30. SEO 101 Know your keywords - Google Insights Get them in your titles Use them in your description Look for related videos
- 31. Increasing Viewership Text
- 32. Increasing Viewership Text
- 33. Increasing Viewership Get involved. Subscribe, comment, befriend, watch Digg your vids, Vodpod Use Youtube Insights TubeMogul, HeySpread
- 34. Distribution & Syndication TubeMogul Heyspread RSS Feeds!
- 35. The Future of video
- 36. The Future of video Geotagging of video
- 39. This slide has been left blank intentionally