A webinar for the startup

1. Marketing and PR
for Your Startup
Or How I Learned to Despise Guru’s
Thursday, October 17, 13

2. Presented by: James Powell, IMBS
james@jpowellpr.com
Thursday, October 17, 13

3. Agenda
• Introduction
• Guru’s- Why I don’t trust them
• Public Relations in Your Community
• Social Media and Your Brand
• Traditional Media
• Q&A
Thursday, October 17, 13

4. Guru’s-Why I Don’t Trust
Them
Thursday, October 17, 13

5. Who is a Guru?
Seth Godin
http://www.sethgodin.com/sg/
David Meerman Scott
http:/
/www.davidmeermanscott.com/about-david/
Thursday, October 17, 13

6. Spotting a Fake Guru
• Check their LinkedIn.
• Check their website.
• Who are their clients?
• Experience Matters
For a great read check out Digital Tonto’s article
6 ways to Spot False Guru’s
Thursday, October 17, 13

7. Public Relations in
Your Community
Thursday, October 17, 13

8. Photo’s by James Powell ©2013 J.Powell, LLC
Thursday, October 17, 13

9. Social Media and
Your Brand
Thursday, October 17, 13

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15. Thursday, October 17, 13

16. Traditional Media
Thursday, October 17, 13

17. Thursday, October 17, 13

18. Questions?
For additional information go to www.jpowellpr.com
or contact me on Twitter @jpowellpr
Thursday, October 17, 13

19. Thank You!
Thursday, October 17, 13

20. Additional Resources
Adobe Studies http:/
/www.adobe.com/aboutadobe/pressroom/pressreleases/
201210/102412AdobeAdvertisingResearch.html
Digital Tonto http:/
/www.digitaltonto.com/2010/6-ways-to-spot-false-gurus/
David Meerman Scott http:/
/www.davidmeermanscott.com/about-david/
Seth Godin http:/
/www.sethgodin.com/sg/
Marketing Charts http:/
/www.marketingcharts.com/wp/television/data-diveus-tv-ad-spend-and-influence-22524/attachment/pwc-us-ad-media-marketsizes-2012-v-2017-jul2013/
Thursday, October 17, 13