The process of building a website often requires some level of involvement from almost every department in an organization: Marketing, I.T., Management, and HR, just to name a few. The Drupal community is full of people developing clever solutions to technical problems, but what about the human component of developing an effective Drupal site? How do you align your internal team to effective decision making strategies? How do you avoid the perils of “design by committee” when so many voices need to be heard? How do you stay on schedule with so many dependencies just begging to delay your launch? Context has worked on a variety of projects where stakeholders were numerous, inter-departmental politics were deep and unyielding, and some out-of-touch decision makers had the final say on key decisions. We’d like to present some experiences, tips, and techniques that we’ve found to be critical to an effective site development process. The presentation should be valuable both to development firms interested in streamlining their processes, and to organizations looking to embark on a Drupal project.