Social Media and not only helpful to businesses, it is an essential part of the marketing mix. It is should be treated as such. Make sure your social media program is planned out well, monitored, and measured for results. This is a presentation given to a National Printing Association to Presidents, CEOs and Owners of Printing Companies about Social Media.

1. The ‘Social Media’ band wagon
may be leaving you behind…

2. Jim David
CEO

3. growing with technology….

5. 17 Moves
8 States
5 Countries

6. SOCIAL MEDIA EXPERTS?
There Are 181,000 Social Media 'Gurus,' 'Ninjas,' 'Masters,' and 'Mavens' on Twitter

8. “This telephone has too many shortcomings
to be seriously considered as a means of communication.
The device is inherently of no value to us."
Western Union internal memo, 1876

9. "The wireless music box has no imaginable commercial value.
Who would pay for a message sent to nobody in particular?"
David Sarnoff's associates in response to his urgings for investment in the radio in the 1920s.

10. "While theoretically and technically television may be feasible,
commercially and financially it is an impossibility."
Lee DeForest, inventor

11. https://www.youtube.com/watch?v=0eUeL3n7fDs

12. What happens every 60 seconds
on the Internet?

14. You Can’t Be Everywhere!

17. Be Yourself....relax, be human
Be willing to experiment and learn from mistakes.

19. Businesses Need To Use Social Media! But For What Purpose?
• Be Found
• Build stronger brand
• Boost sales
• Share expertise and knowledge
• Interact and receive customer feedback
• Free advertising using the strongest
• word-of-mouth-marketing
• Build a Community

20. But what are the challenges?
Lack of time
Inability to measure value
Difficulty integrating social media with other business activities
Lack of budget
Keeping up with all the changes

21. But these challenges can be overcome, if social media is planned and done strategically!

22. Email Marketing
Search engine optimization
(SEO)
Event marketing
Direct Mail
Online ads (Google
Adwords)
Print display ads
Sponsorships
Social Media can be integrated and work with all your other marketing efforts like:

25. Picking The Right Social Media Platform

27. 1.3 Billion Active Users
Since Facebook Went Public There’s Been A Push To Monetize
And It’s Been Harder And Harder For Brands To Get Exposure Without Paying
Too Big To Fail?

33. 1. Monitor real-time conversations
2. Extend customer service
3. Run special deals and promotions
4. Boost your visibility on search engines
5. Take advantage of PR opportunities
6. Keep up on news and trends

40. Others
Google+, Instagram, Pinterest, Yelp, Foursquare
Google + Because It’s Google!
Instagram - < 35 year olds
Pinterst - Great Place to Have a Reservoir Of Work
Yelp - People Searching For More Than Restaurants

53. https://www.youtube.com/
watch?v=V_gOZDWQj3Q

54. Jim David
CEO
Thank You!