Social Media changes fast, but there are still basic rules that do not change. Also, there are tools that will simplify your social media marketing, saving your time and headache.

1. Internet & Social Media: No More Excuses:
Now You Can Build Relationships with Your
Clients (almost) While You Sleep!

2. Who Are We?
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Jim David, Founder
jim@leapfrawg.com
www.twitter.com/jimdavid
www.leapfrawg.com
 Outsourced Social Media Marketing
 Social Media Coaching & Management
 Social Listening & Reputation Management
 Individual & Group Training

3. What is Social Media?
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4. Social Media Experts
• There Are 181,000 Social Media 'Gurus,'
'Ninjas,' 'Masters,' and 'Mavens' on Twitter
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5. You Can’t Be Everywhere
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6. Social Media Marketing
• Social Media Marketing (SMM) is the process
of promoting your site or business through
social media channels.
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7. SOCIAL MEDIA STRATEGY
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In 6 easy steps

8. Step 1: Map Your Plan
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Rinse &
Repeat
Define
Goals
Listen
Share
Engage

9. What are your goals?
• Industry Expert
• Local Expert
• Increase Sales
• Brand Awareness
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10. Who is Your Audience?
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Commonalities?

11. What’s Your Message?
• What makes you unique?
• Awards, certifications
• Specialties, niche
• What’s your image?
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12. Step 2: Brand Profiles
• You are the Expert! Make it Known!
– Social media profile = 45 second elevator pitch
– Write in conversational style – keep it interesting
– Show off your strengths
– Use keywords so you can be found
– Your profile is your online billboard
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16. Step 3: Build Your Network
Connect with those you know first
– Your email inbox is a great wealth of
information… use it.
– Write personalized notes when you
wish to make a connection
– Ask for recommendations from
former co-workers or employers on
LinkedIn
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18. Step 4: Start Sharing
• Ways to share
– Link to helpful articles or blog posts
– Answer questions on LinkedIn
– Join a group and join in
discussions on Facebook
– Give recommendations on
LinkedIn
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19. Step 5: Track & Measure
• New follows on Twitter
• Re-tweets on Twitter
• New fans on Facebook
• New connections on LinkedIn
• Comments on LinkedIn group posts
• Traffic to your site or blog
• Increased sales
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20. Step 6: Manage Your Time
• 15 minutes is all you need
• Put it on your calendar
• Don’t forget your strategy
• Use social media tools to
help manage your time
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AVOID THE PITFALL…

22. Common Pitfalls …
• Not having goals
• Choosing quantity over quality when it comes to
friends/followers/contacts
• Not listening
• Incomplete profiles
• Abuse of self-promotion
• Spamming
• Starting, stopping, starting, stopping
• Not measuring results or reach
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23. TOOLS OF THE TRADE
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24. Time Saving Tools
• HootSuite – www.hootsuite.com
– Manage Twitter, Facebook, Instagram and LinkedIn
– Schedule posts, create lists, find and follow
• Tweet Deck - www.tweetdeck.com
– Twitter management platform
• Buffer – www.buffer.com
– Schedule most popular Social platforms
• BuzzSumo – www.buzzsumo.com
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33. Mobile Twitter Tools
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Page Manager TweetDeckHootsuite

34. Thank You!
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LeapFrawg
(Office) 214.843.0761
jim@leapfrawg.com
www.leapfrawg.com
http://www.twitter.com/jimdavid www.linkedin.com/in/jimdavid
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Become a FAN!
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