14. Storyboard Mike and Jeff talk by water cooler Mike goes to boss’s office Jeff gets the CFO to agree Eruption at staff meeting Jeff packs up his office A worried donor calls in Then tragedy strikes!
16. PMI Good Color Nearby Right timing Easy Plus Fast We know them Minus Cash flow Too large Quality issues Bad service Getting approval Interesting Outsource instead? Get out of this market? Do we need it now? Rent one?
17. Matrix High Status Cooper Mini S Lexus RX Scion tC Cadillac CTS Smart Electric Acura RL Dodge Magnum Lincoln MKS Low Safety Rating High Safety Rating Subaru Outback Hyundai Tiburon Nissan Versa Ford Flex Volvo S80 Toyota Yaris Kia Rio Ford Taurus Low Status