27. Tyndale House driving forces Lack of trained staff in all areas Distribution capacity squeezed Less ability for sales reps to give attention to individual products New marketing channels and emerging opportunities Stewardship of capital Pressure to compromise values Pressure from agents to up ante Decline of established channels (CBA, ABA, chains, independents) Author expectations going up More competition for good authors Harder to maximize mid-size properties Consumers turning to other media Shrinking labor pool Channels enforcing legislative regulations Decline of reading/literacy Environmental concerns Global marketplace Core market becoming more postmodern
28. Continued… Spiritual needs intensifying, interest in spiritual things increasing New, younger market Non-English speaking demographics Pressure to have bigger projects and addiction to big releases Secular markets opening up Rise of nontraditional competitors New, small publishers emerging Internet sales increasing Rise of E-books Pressure to establish brand quickly and have quick pay back Need for brand managers to leverage our brands Strategic alliances with others who own strong brands Lack of time for new lines Reduction of shelf life of new bibles More intense competition Need for evangelism Crowded marketplace Consumers wanting to design their own Bibles
29. Tyndale House questions that matter Will general interest in spiritual things go up or down? Will bookstores struggle or thrive? Big box stores vs. bookstores CBA vs. ABA Christian chains vs. Independents
Tyndale House strategic prioritiesSlow down new releases in the seriesBuild capacity for riding the blockbuster sales curveUnder-staff most departments on purposeBuy land and build a new warehouse offsiteBegin developing future leadershipTarget younger audiences.
Same Old SongMinistry is more or less effectiveLeaders trying to hold a steady courseFinances are tight but OK, FR a bit more challengingGeneral attitude “What, me worry?”WaterWorldWorld changing in unexpected waysLeaders try to ride it outCompetition for resourcesWidespread lack of cooperationSuspicious of consultantsFuture ShockRapidly changing environmentNew opportunitiesLeaders ready to rethink what they are doingAdequate resources at handPositive view of outsourcing
