Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1
Social Media for Sustained Tourism Growth - Session 1

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1 sur 132

Social Media for Sustained Tourism Growth - Session 1

20 Mar 2010••
Business
Technologie

Social Media for Sustained Tourism Growth - Session 1 from our recent workshop for Scottish tourism and hospitality businesses, March, 2010 - Jim Hamill

Hamill Associates Ltd
Director à Hamill Associates Ltd

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Social Media for Sustained Tourism Growth - Session 1

  1. ‘ Creating the Buzz’ Web 2.0/Social Media Strategies for Sustained Tourism Growth Jim Hamill and Alan Stevenson [email_address] [email_address] March, 2010
  2.  
  6. www.tourism2-0.co.uk
  7. www.tourism2-0.co.uk
  10. In a Web 2.0 Era, the Brand Becomes the Customer Experience of the Brand A quick ‘personal experience’ Dubai Hotel
  11.  
  12.  
  13.  
  14.  
  15.  
  19.  
  20.  
  21.  
  22.  
  23.  
  24.  
  25.  
  26.  
  27.  
  28. United Breaks Guitars
  29. United Breaks Guitars
  30. SWA Rapper
  31. SWA Rapper
  32. SWA Rapper
  34.  
  35. Threadless.com
  36. Threadless.com
  37. Threadless.com
  38. Threadless.com
  41.  
  42.  
  43.  
  48.  
  51. Cafe Gandolfi
  52. Cafe Gandolfi
  53. Cafe Gandolfi
  55. therogersmithhotelnewyork
  56. therogersmithhotelnewyork
  57. therogersmithhotelnewyork
  58. therogersmithhotelnewyork
  59. therogersmithhotelnewyork
  60. therogersmithhotelnewyork
  61. therogersmithhotelnewyork
  62. therogersmithhotelnewyork
  63. therogersmithhotelnewyork
  64. therogersmithhotelnewyork
  65. therogersmithhotelnewyork
  66. therogersmithhotelnewyork
  67. therogersmithhotelnewyork
  68. therogersmithhotelnewyork
  69. therogersmithhotelnewyork
  70. therogersmithhotelnewyork
  71. therogersmithhotelnewyork
  73. The Best Job in the World
  77. www.enjoyengland.com
  78. www.enjoyengland.com
  79. www.enjoyengland.com
  80. www.enjoyengland.com
  81. www.enjoyengland.com
  82. www.enjoyengland.com
  83. www.enjoyengland.com
  84. www.enjoyengland.com
  85. www.enjoyengland.com
  86. www.enjoyengland.com
  87. www.enjoyengland.com
  89. www.michigan.org
  90. www.michigan.org
  91. www.michigan.org
  92. www.michigan.org
  97. Linkedin
  98. Linkedin
  103. Applications Social Network Sites Social Content Social Bookmarks Blogs Wikis Virtual Realities RSS Feeds Podcasts Social Applications Twitter Mash Ups Mobile Web; Internet Telephony
  104.  
  106. Characteristics Communities and Networks Interactivity Social Element Openness Peering Hosted Services Global Sharing Empowerment Mass Collaboration The Internet as the platform
  107. Impact Business Intelligence Customer Interaction Sales & Marketing Customer Experience Customer Insight Processes and HRM Mindset Product Development Reputation Management Rich Internet Applications IT Infrastructure
  108. Tourism 2.0 Web 2.0 Applications Open source Online Applications/ Web Services Social Network Sites Social Content – Social Bookmarking Blogs or Weblogs Wikis Podcasts/ Vodcasts Virtual Realities Mash Ups RSS Feeds Mobile Web; Internet Telephony Twitter Characteristics Communities and Networks Openness Sharing Peering Hosted Services – online applications; the Internet as the platform Interactivity Social Element Mass Collaboration Empowerment Global Impact – Wikitourism Mindset Business Intelligence Customer Insight and Understanding Customer Interaction Enhanced Customer Experience – Rich Internet Applications Reputation Management Sales and Marketing Product Development and R&D e.g. engage and co-create IT/Software/Applications Operations, Internal Processes and HRM
  109.  
  110.  
  111. www.mashable.com
  115. Business Impact Social Media Application Knowledge and Insight Engagement / Reputation Manag. Enhanced Customer Experience Sales and Marketing Operations/ Internal Processes Feeds & Alerts           Review and Recommendations Sites Publishing           Microblogging           Social and Professional Networking           Multimedia Sharing           Rich Internet Applications           Social Bookmarking           Mobile & Internet Telephony           OpenSource & Hosted Apps          
  118. Source: The Future of Advertising, APA, 17/02/09 as published on Slideshare ( www.slideshare.com )
  119.  
  121.  
  122.  
  125.  
  127. Does It Work? Growing evidence that it does..... Engaged customers tend to be more loyal
  128. YouTube
  130.  

Notes de l'éditeur

  1. ICT Strategy Development and the Balanced Scorecard
  2. ICT Strategy Development and the Balanced Scorecard
  3. ICT Strategy Development and the Balanced Scorecard
  4. ICT Strategy Development and the Balanced Scorecard
  5. ICT Strategy Development and the Balanced Scorecard
  6. ICT Strategy Development and the Balanced Scorecard
  7. ICT Strategy Development and the Balanced Scorecard
  8. ICT Strategy Development and the Balanced Scorecard
  9. ICT Strategy Development and the Balanced Scorecard
  10. Number10.gov.uk is built using Wordpress, an opensource (blogging) platform. It mashes video and images whilst providing latest news articles (traditional blog posts). This website was not expensive to build but it is simple and effective. The platform itself is free. http://www.number10.gov.uk/
  11. There is a view that those that use Web 2.0 well also do a range of other things well. No coincidence though, that there are strong links between these areas and Web 2.0 tools and applications. It helps that these companies also have the right mindset.
  12. The Engagement Database helps to identify which companies are doing more in this area. The top 100 brands (courtesy of Interbrand) were reviewed by EngagementDB (a Alltimeter, Charlene Li initiative). What they found was that there were a range of brands with varying levels of channels and depth of engagement. What they found was that some channels or mavens came to the top. Li and her team has made a correlation between financial performance and mavens (supports the Aberdeen research). Revenue growth and profitability both seem higher amongst Mavens.