An example of a vertical gaming Platform as a Service (Game PaaS).

1. Play Pillar Rapid Social Game Development & Deployment

2. Design, Deploy, Optimize, Scale and Monetize Your Game Across Any Cloud

3. Gaming Ecosystem Social Games PC Downloadable Console Games Mobile Online Browser-Based Handheld Games On-Demand

4. Gaming Market

5. Game Developer Market

6. Game Developer Market

7. Key Trends Gaming Single Players becoming ‘Social Players’ Large growth in “Casual” Multi-Player games New gaming verticals (education, corporate, health) More localized game opportunities Technology Multi-platform environments a must Growth of online and mobile/handheld Console-like graphics on any device Lack of integrated toolsets for developers (lifecycle mgmt, BI, monetization)

8. Problem/Opportunity High-End MMO Game Publishers Low-End Single-User Downloadable Game Publishers Emerging MMO Game Developer Market

9. ‘Social gaming alone will be a $1b market in the next several years. That's a big enough market to justify the entry of gaming platforms that support rapid social game development.”Eric Knipp, Gartner (Feb, 2011)

10. Solution . . . . . . MMO Game MMO Game Gaming API Multi-Tenant Gaming Platform as a Service Developer’s Marketplace Ad-Monetization Ecom Game Intelligence CommSrvcs 3D Engines Dev Tools Scale up/dwn Migration Game Lifecycle Mgmt Amazon Rackspace Co-Location Joyent

11. Rapid Game Development & Deployment Instant-on, and massively scalable gaming infrastructure Integrated gaming lifecycle management Mobility with any cloud platform (public or private) No vendor lock-in Pay-as-you-go No infrastructure knowledge required

12. Target Users Game Designers Emerging Game Developers in highly localized markets Little/no background in scalable systems Little/no background in distribution/marketing Little/no capital to build MMO games Game Artists Game Programmers Platform PaaS