24. Ventura County StarMedia Relations Over $2.5 million PAE ArtWalk FAM Adventure FAM Foodie FAM N.Y. Media Show CCTC Canadian Media Black Diamond (U.K.)
33. VVCB 09-10 Reduced Staffing Group Lead Generation Telemarketing Email Sales Calls Trade Shows Site Tours RFPs Convention Services Gordon Lead generation down - Corporate travel - Trade shows Group room bookings down - Corporate travel + Length of stay + Gordon Conferences
35. VVCB 09-10 Transient Occupancy Tax Audits & Finance T-Bid Earned Income Partner Engagement Visitor Experience Report Cards & Frontline Visitors Center Board TOT & Reporting Working with City Staff on improved report forms Visitors Center Foreign Visitation 23% Germany Canada U.K. Out of State 29% Texas Arizona Washington California 48% Los Angeles Ventura Orange
37. VVCB 09-10 Looking Forward Golf Partnerships 2010 looking better Economic Impact $15,578,324 $19.75 to $1 ROI Forecast Staycation over Leisure back, but frugal
38. VVCB 09-10 Summary Budget July 2010 – June 2011 Income City of Ventura $ 699,387.33 Co-op income $ 63,400.00 Total Income $ 762,787.33 Expense Advertising & Marketing $ 316,500.00 Operating Expenses $ 158,832.86 Total Staff Expenses $ 287,000.00 2010-11 Work Reduced Staff More Volunteers Fewer Trade Shows Focused L.A. Sales Efforts More on-line
39. VVCB 09-10 What We Need Ambassadorship Supportive Partnerships Local/Regional Alliances Improved Reporting Additional Funding Sources Sports Commission Improved infrastructure Board of Directors Jim Ludwig Oscar Pena Pat Seminario Mike Wagner SeanaSesma Barbara Quaid Victor Dollar Marie Lakin Marcia Rhodes Ed Wehan 3 open seats
40. Thank YouAnnual Report Ventura Visitors & Convention Bureau July 1, 2009 – April 30, 2010