How can you get the most out of your online presence? These basic tips will help you understand how to: Close the Loop Engage with Your Prospects Make Good Decisions Deal with Perception vs. Reality Manage ROI

1. GETTING THE MOST OUT OF
YOUR ONLINE PRESENCE
• Your online marketing tool
• What is the future of the Internet?
• Pushing Forward

2. CLOSING THE LOOP
How do you take someone who visits your website
from a casual visitor…
to a believer,
to a client…
to an evangelist for your company?

3. IT’S ALL ABOUT
ENGAGEMENT
• But how can you actively engage your online visitors?
• Content Personalization
• Lead and Engagement Scoring
• Email Marketing
• Intriguing Content and a Call To Action
• Tie-in Social Media as an important piece of the puzzle

4. MAKE GOOD DECISIONS
• Web Analytics
• A/B and Multivariate Testing
• Campaign and Conversion Management
• Contact Management
• Marketing Automation

5. PERCEPTION IS REALITY
• Why don’t people see us the way WE see us?
• I know we can play in the markets with our competitors.
• We have the respect of our peers.
• We can change perception to gain those clients.
• Perception becomes reality when beliefs and values intersect.
“We see things not as
they are, but as we are.”
~H.M. Tomlinson

6. R.O.I. IS NOW R.E.A.L.
• Everything is quantifiable
• Leads and conversions can be accurately tracked
• Campaigns can be tightly managed
• Things can be changed if they are not working
• Automation reduces errors and cost

7. THE FUTURE IS NOW
• It’s the content, not the platform
• Agility of design guarantees good results
• Knowing your audience has its advantages
• The future is yet to come…
• Thanks a lot Steve Jobs

8. GETTING IT DONE
• A good, hard look and a shared understanding of the problems
• Research saves time in the long run
• Strategy gets us to where we want to be
• Concept to provide a solution to goals and needs
• Interface – framework, brand and structure
• Documentation, Training and Support = Success

9. THANKS FOR YOUR TIME!