1. A NEXT LEVEL MARKETING PLAN FOR
JOHN & SALLY CLIENT
J I M M C C O M B S R E ALTO R ®
Prudential Texas Properties
1225 YOUR ADDRESS - YOUR CITY
2. SUCCESSFUL MARKETING OF YOUR LISTING WILL REQUIRE
A COMPREHENSIVE PLAN OF 4 TARGETED ACTIVITIES.
1. Promotion directly to prospective buyers
2. Promotion directly to other real estate professionals
3. Maintaining good communication with you
4. Pricing your listing to sell
4. MARKETING TO HOME BUYERS THROUGH THE INTERNET
• 95% of home buyers between the ages 25 and 44 use the
internet to search for homes before contacting a Realtor
• 87% of all home buyers begin their search for their new
home on the internet before contacting a Realtor
• Over 60% of those visit a home they saw online
5. AN INTERACTIVE WEBSITE HAS BEEN RESERVED FOR YOUR
LISTING. IT WILL CONTAIN:
• Unlimited photos, a virtual tour, area and school
information as well as aerial and Google street maps
• It will also capture the information of anyone who
accesses it through the use of a computer or texting so
I may follow up with them
6. IN ADDITION YOUR LISTING WILL BE SEEN ON
MLS
MY WEBSITE
PRUTEXAS
WEBSITE
PLUS
8. YOUR LISTING WILL BE OPTIMIZED ON REALTOR.COM
Competitor’s Standard Our Enhanced Marketing
35 Photos
10 Photos Featured
Virtual Tour
No Virtual Tour
Enhanced
Limited Description Description
9. YOUR LISTING WILL BE OPTIMIZED ON CRAIG’S LIST
Competitor’s Standard Our Enhanced Marketing
Primarily a text advertisement….. Full description of your home
Few or no pictures, abreviated including a link to your properties
descriptions and no virtual tours dedicated website.
10. “JUST LISTED” eCards will be sent to
Realtors selling in the Fort
Worth, Arlington, Mansfield, Grand
Prairie Burleson, Richland
Hills, Hurst, Euless, and Bedford areas.
A complete sales description will be
below the picture and the Realtors can
click on the picture in the email and
access your interactive website.
12. ONLINE SELLER’S ADVANTAGE (OSA)
• OSA provides
daily, weekly or monthly
email activity reports for
your property
Plus
• Status updates on your
direct competition such as
new listings or price
reductions
13. EMAIL FEEDBACK FROM SHOWINGS
Allows you to review
feedback from the Realtors
that are actually showing
your property
15. What I Provide For Your Listing
“Above and Beyond the Standard”
• AnInteractive Personal Property Website with Prospect Capture
Ability
• Extensive Internet and Email Marketing
• Expanded Realtor.com Capabilities with 35 photos
• Prudential’s name brand recognition
• Prudential’s exclusive affiliated relationship with Yahoo!
• Daily OSA activity reports via email
• An experienced team to ensure all your needs are addressed
• Creative marketing /Technology and Experience
16. MARKETING PLAN
WEEK ONE
Email Marketing Flyer to 5,000+ Realtors
Just Listed Postcards
Property Website Established
Marketing Brochures
Establish Market Presence on the Internet
WEEK TWO
Open House Marketing Campaign
WEEK THREE
Handwritten Postcards to Neighborhood
WEEK FOUR
Review showings, offers, feedback and determine steps that need
to be taken IF the home is still on the market
17. A PREVIEW OF HOMES I HAVE SOLD
2425 Scenic Dr. 6827 Shalloway Dr. 1613 Flying Jib Dr. 8021 Ederville Cir. 5304 Sonoma
Cedar Hill Grand Prairie Azle Fort Worth Fort Worth
5348 Maverick Dr. 3016 N. Camino Lagos 2103 Belmont Park 1032 Clemson Dr. 521 Pleasant Valley Dr.
Grand Prairie Grand Prairie Arlington Arlington Burleson
1915 Cheryl Ln. 5501 Wiltshire Ln. 3763 Rockdale Dr. 5018 Redwater Dr. 2904 Hanie St.
Arlington Fort Worth Dallas Arlington Fort Worth
From $40,000 to $1,000,000
18. J I M M C C O M B S R E ALTO R ®
Prudential Texas Properties
FROM HERE TO HERE
Editor's Notes
EACH LISTING APPOINTMENT: Change prospect’s name and street address Change picture to street elevation of their house
Replace “your address” with the purchased link
Standard Craig’s List advertisment -vs- Our enhanced advertisment
