Jim McD Infographic Resume

Profile                        Jim McDonough




                                                                                                  Skills
                                                                                                                 10+ years Market Research/Brand Strategy Experience                   Digital/Cross-Channel

                               Cell: 862.222.0985 eMail: jimmcd7@gmail.com                                       10+ years New Product Dev Experience
                               Industry: Pharma/healthcare
                                                                                                                                                                                            Jim
                                                                                                                 5+ years Digital/Cross-channel Experience                  Market
                                                                                                                                                                           Research/                    New Product
                                                                                                                                                                                                        Development
                               Education: MBA, Iona College; BA, Villanova University                            15+ years Acct Mgmt/Biz Dev Experience                    Analytics


                                                                                                                                                                                       Account Management
                                                                                                                                                                                       Business Development
Achievements




                    $1.2      MM               16
                                             NEW CLIENTS
                                                                     $2.8  MM                     7
                                                                                              NEW CLIENTS
                                                                                                                          $500K                      4
                                                                                                                                                  MONTHS TO
                                                                                                                                                                          390%                     14%
                                                                                                                                                                                                   INCREASED
                     NEW REVENUE                                 ANNUAL REVENUE                                           LARGEST SALE                                       AVG ROI
                                                                                                                             OF 2003             LAUNCH NEW                ALL EDETAILS             REVENUE
                                                                                                                                                   PRODUCT



                                                                                                                     Launched 1st MD Dynamic                                  Created Analytics &
                                 Launched Master                     Results in second year of
                                                                                                                            Messaging Service                                 Brand Strategy Group
                                 Medicaid Database                   Launching Pharma division
                                                                                                                                                                       Developed Client“Trusted Advisor”
                                                                                                                         Created client advisory                       mentoring program
                                                                                                                         panel to guide Prod Dev
                                                                     Launched Pharma division                                                                                       Created eVoice of
                      1st to use perceptual maps                                                                                          1st corporate                             the Customer Forums
                      & other data visualization                                                                                          marketing/PR
                                                                                                                                          campaign                                        Develop Prod Lifecycle
                                                                            1st integrated Qual/Quant                                                                                     Centric Interactions
                                                                                                                                              Co-developed
                                                                            Prod Strategy Framework
                                                                                                                                               1st Pt-centric
                                                                                                                                                                                   Developed dashboards
                                    Increased flagship                       1st integrated MD/Patient                                          Relationship
                                                                                                                                                                                        & segmentation,
                                    revenue by $2MM                                    Model & Analysis                                       Mktg program
                                                                                                                                                                                             messaging,
                                           w re-launch                                                                                                                                    scoring models
Work




               1986 87    88       89   90     91    92    93   94     95     96   97    98      99    00   01      02         03        04         05          06   07       08           09          10       11

               MARKET MEASURES (NOW GFK)                        THE LANDIS GROUP (NOW TNS)                          PHARMETRICS & VERISPAN (NOW IMS)                 GROUP DCA (NOW PDI)
               Syndicated Reports/Audits                        Mkt Research & Strategy                             Patient-Level/Rx Data                            Digital Agency

               SR. ACCT EXECUTIVE                               VP, PHARMA DIVISION                                 DIRECTOR MARKETING STRATEGY                      VP, HEAD OF ACCT
                                                                                                                                                                     MANAGEMENT
               DIRECTOR, AUDIT DIVISION                                                                             SR. PRODUCT LINE DIRECTOR
                                                                                                                                                                     SVP, ANALYTICS AND
               VP, MEDICAL MARKETING DIV.                                                                                                                            BRAND/DIGITAL STRATEGY
               #DIRECT REPORTS
               NEW PRODUCTS
               ARTICLES AUTHORED
Value




               I am a consultative, data-driven brand strategist and digital marketer with strong research/segmentation skills. I live at the intersection of
               “know thy customer” and “insight-driven communications” that truly drives results (and ROI). I have a history of meeting revenue goals,
               mentoring junior agency staff to effectively cross-sell clients, and creating new products in the areas of information services and new media.
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Jim McD Infographic Resume

  • 1. Profile Jim McDonough Skills 10+ years Market Research/Brand Strategy Experience Digital/Cross-Channel Cell: 862.222.0985 eMail: jimmcd7@gmail.com 10+ years New Product Dev Experience Industry: Pharma/healthcare Jim 5+ years Digital/Cross-channel Experience Market Research/ New Product Development Education: MBA, Iona College; BA, Villanova University 15+ years Acct Mgmt/Biz Dev Experience Analytics Account Management Business Development Achievements $1.2 MM 16 NEW CLIENTS $2.8 MM 7 NEW CLIENTS $500K 4 MONTHS TO 390% 14% INCREASED NEW REVENUE ANNUAL REVENUE LARGEST SALE AVG ROI OF 2003 LAUNCH NEW ALL EDETAILS REVENUE PRODUCT Launched 1st MD Dynamic Created Analytics & Launched Master Results in second year of Messaging Service Brand Strategy Group Medicaid Database Launching Pharma division Developed Client“Trusted Advisor” Created client advisory mentoring program panel to guide Prod Dev Launched Pharma division Created eVoice of 1st to use perceptual maps 1st corporate the Customer Forums & other data visualization marketing/PR campaign Develop Prod Lifecycle 1st integrated Qual/Quant Centric Interactions Co-developed Prod Strategy Framework 1st Pt-centric Developed dashboards Increased flagship 1st integrated MD/Patient Relationship & segmentation, revenue by $2MM Model & Analysis Mktg program messaging, w re-launch scoring models Work 1986 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 MARKET MEASURES (NOW GFK) THE LANDIS GROUP (NOW TNS) PHARMETRICS & VERISPAN (NOW IMS) GROUP DCA (NOW PDI) Syndicated Reports/Audits Mkt Research & Strategy Patient-Level/Rx Data Digital Agency SR. ACCT EXECUTIVE VP, PHARMA DIVISION DIRECTOR MARKETING STRATEGY VP, HEAD OF ACCT MANAGEMENT DIRECTOR, AUDIT DIVISION SR. PRODUCT LINE DIRECTOR SVP, ANALYTICS AND VP, MEDICAL MARKETING DIV. BRAND/DIGITAL STRATEGY #DIRECT REPORTS NEW PRODUCTS ARTICLES AUTHORED Value I am a consultative, data-driven brand strategist and digital marketer with strong research/segmentation skills. I live at the intersection of “know thy customer” and “insight-driven communications” that truly drives results (and ROI). I have a history of meeting revenue goals, mentoring junior agency staff to effectively cross-sell clients, and creating new products in the areas of information services and new media.