Client presentation ibm private modular cloud_082013

© 2013 IBM Corporation
IBM Private Modular Cloud
A more scalable, secure, rapidly-implemented and automated PaaS
and IaaS private cloud infrastructure
SSP03191-USEN-00

IBM Global Technology Services
2
Agenda
 Current market or industry situation
 Needs and challenges
 How IBM Private Modular Cloud helps
address needs and challenges
 Description of IBM Private Modular Cloud
 Why IBM?
 Next steps

3
Executive summary
 Cloud computing has gained immense significance as, several companies have already adopted
or are contemplating adopting a cloud infrastructure. Private and hybrid cloud adoption is
expected to grow largely as an alternative to traditional on-premise technologies.
 While a majority of the private clouds adopted by companies are infrastructure-as-a-service (IaaS)
clouds, a demand for enabling platform-as-a-service (PaaS) private clouds has been on the rise to
enable a higher level of speed, agility and flexibility through automation across both infrastructure
and platform layers.
 IBM Private Modular Cloud helps organizations launch PaaS and IaaS private cloud within weeks
through automation. We provide automated provisioning capabilities through a self-service portal.
In addition, by using a flexible modular infrastructure combined with automated platform
application and pattern content, you can start with a small set of virtual machines (VMs) and scale
up to thousands of VMs more quickly through standard architecture.
 Over the last three years, IBM has used automated application pattern deployment technologies
to deliver operational efficiencies to more than 70 different clients globally in a variety of
industries. IBM has been one of the leading providers of cloud computing solutions with the ability
to deliver a near-comprehensive cloud solution—from strategy through implementation, including
network, storage, security and service level management—to help address your unique business
and IT infrastructure needs.

4
On today’s Smarter Planet®, businesses are challenged to
innovate while managing an unprecedented rate of change.
782 percent
increase in cyber
incidents reported by
US federal agencies
from 2006-20123
45.5 percent
of IT resources
expected to be
accessed through
some form of cloud
within three years2
77 percent
of CIOs to allow staff
to use personal mobile
devices to access
company data1
1
1McKinsey and Company, A CIO Perspective, by Janaki Akella, Brad Brown, Greg Gilbert and Lawrence Wong; September 2012
2
IDC Cloud Maturity Model, IDC #239772, March 2013.
3
Government Accountability Office, CYBERSECURITY: A Better Defined and Implemented National Strategy Is Needed to Address Persistent Challenges, March 2013.
Cloud
computing
Security
intelligence
Smarter physical
infrastructure
Enterprise
mobility
BIG
DATA

5
Organizations must balance optimization with innovation to enable
new product and service models.
New economics of IT
fuels investments in
innovation
Innovation drives need
for continuous IT
optimization
Next generation
of hybrid architectures
Optimization Innovation

6
Annual infrastructure spending to
support the worldwide private IT
cloud infrastructure will grow to
US$22.2 billion by 2017 with a 2012-
2017 CAGR of 17.6 percent.2
— IDC, 2013
Private and hybrid adoption will grow
largely as an alternative to traditional
on-premise technologies.1
— Technology Business Research, Inc., 2012
To enable these changes, organizations are accelerating the
adoption of a private cloud.
n= 420.
Note: Totals may not equal 100
percent due to rounding.
Source: Technology Business
Research Inc. 2012.
n is the total number of respondents.
Private and hybrid cloud adoption
Others including public cloud and hosting
Private cloud
Hybrid cloud
Traditional on-premise deployment
2012 2013
50%
3%
5%
30%
12%
18%
20%
62%
1
Technology Business Research, Inc., Private/Hybrid Cloud Migration Workload & Platform Report, September 2012.
2
IDC, Worldwide Private Cloud IT Infrastructure 2013–2017 Forecast, Doc # 240624, April 2013. CAGR = Compound Annual Growth Rate.
The results of a 2012 survey of IT managers conducted by the Technology Business Research, Inc. revealed that organizations plan to accelerate deployment of private and hybrid cloud,
jumping from 5 percent in 2012 to 18 percent in 2013 for private cloud; and 3 percent in 2012 to 12 percent in 2013 for hybrid cloud. Furthermore, IDC estimates that annual infrastructure
spending to support private cloud infrastructures worldwide will experience a 17.6 percent compound annual growth rate.
Private cloud
Hybrid cloud

7
Cloud offers significant potential advantages in delivering greater
business and IT agility, more rapid access to application
enhancements, innovative new cloud-optimized applications, and a
shift to operational costs and lower costs in some instances.1
— Gartner 2013
Private cloud adoption is driven by its promises of speed and agility,
security, high availability, simple management and cost optimization.
1
Source: Top 10 Technology Trends, 2013: Cloud Computing and Hybrid IT Drive Future IT Models, 6 February 2013,
http://www.grafismoestudio.com/gartnersummit/AADI/goldresearch.pdf
Speed and
agility
 Enable faster
delivery of product
and service
 Help improve the
agility and dexterity
of the business
Security-rich
Highly
available
Cost optimized
Simplified
management
Enable improved IT efficiency and reduced IT
costs
 Facilitate improved
data security
 Help manage
compliance
 Help improve
disaster-recovery
plan
 Help more
effectively manage
IT resource
 Enable reduced
need for human
intervention with
automation

8
Help reduce
footprint and
energy usage
The platform-as-a-service (PaaS) cloud capability can bring you a
higher level of speed and automation to enable true business
innovation.
Consolidation
Virtualization
IaaS1
PaaS
Automation
Business
innovation
1
IaaS: infrastructure as a service
Enable
increased
utilization
Facilitate
increased
speed and
infrastructure
agility
Help automate
platform for
enhanced
speed and self-
service

9
Companies are moving on from an infrastructure-as-a-service
(IaaS) cloud environment to a platform-as-a-service (PaaS)
cloud environment.
PaaS
adoption
Experimenters
33 percent
Pioneers
16 percent
Observers
39 percent
Preparers
12 percent
Understand the
strategic relevance
of PaaS
Source: IBM Study on PaaS “Exploring the frontiers of cloud computing” 2012 (n=1500 IT decision makers from 18 countries).
Platform as a service drives higher levels
of business innovation.
The pioneers (16 percent) have adopted
PaaS and see it as a way to drive innovation
and improve the entire application lifecycle
across the enterprise. They are using the
platform for:
 Data management integration and analysis
 Integrating existing and future infrastructure
and processes
 Leveraging human expertise
 Increasing standardization and repeatable
methodologies

10
In most cases, middleware and database are often provisioned and
managed manually, which could hinder the capabilities of cloud.
Virtualization
Runtime
Operating system
Infrastructure agents
Middleware
Data
Storage
Server
Networking
Infrastructure as a service Platform as a service
Managed
manually
IaaS
Integrated
and
automated
Managed
manually
Time to provision
new image
Virtualization
Data
Storage
Server
Networking
Weeks
Maintenance time
(applying patches,
upgrade)
Minutes
Weeks Minutes
PaaS
Integrated
and
automated
Runtime
Operating system
Infrastructure agents
Middleware
Applications Applications

11
While most companies today have adopted private infrastructure-
as-a-service (IaaS) clouds, they need more to realize the true
value of cloud.
But, it still can take up to several
weeks
to provision new workloads
because middleware needs
to be set up manually.1
On average, it can take over
6 months
to deploy PaaS to your
private cloud.2
Clients have said …
1
Based on a specific IBM client engagement. Individual client results may vary. 2
Ibid.
I deployed private cloud for hardware
layer. We should be able to provision
new workloads within minutes.
I want to deploy platform as a service
(PaaS) for my private cloud with
automated middleware provisioning.

12
IBM Private Modular Cloud can help you set up platform-as-a-service
(PaaS) cloud capability with true automation in up to 20 days.
Step 1
Install cloud
management software
stack
Step 2
Build PaaS images and service catalog
Step 3
Build process
automation workflows
… now you can reduce the time required to build PaaS from 6 months to 20 days!1
Steps to build a platform-as-a-service cloud
We have more than 200
images ready for
automated deployment.
We can help ensure faster
cycle times via more rapid
deployment services.
IBM-developed
automation scripts are
designed to do the
manual work for you.
1
Based on internal IBM estimates; individual results will vary.
Automation
scripts
Cloud
management
software
Why IBM?
Web
service
Test and
development
Database
server
...

13
IBM Private Modular Cloud helps you realize the full potential of your
cloud with integrated, automated infrastructure and middleware.
We help deliver real-world security, agility and more simplified management.
1
Based on internal IBM estimates; individual results will vary. 2, 3, 4
Ibid
 Improve time to
market for new
applications from
weeks to minutes1
 True automation
across
infrastructure and
middleware that
can provision
images more
quickly
Cost optimized
 Architected to meet
your security
requirements based
on IBM’s best
practice security
standards
 Secure within your
firewalls
 In the event of
failure, with minimal
human intervention
and downtime, the
virtual workload can
be re-provisioned
and made available
 60 to 80 percent
reduction in IT staff
workload2
 “Self-service
dashboard” that
allows you to
provision images in
minutes and to
maintain
middleware
 Integrate and utilize existing technology and skills to private cloud
 Reduce deployment efforts by 60 to 80 percent3
 Increase utilization by 50 percent4
 Allocate IT budget to business growth
Speed and
agility
Security-rich
Highly
available
Simplified
management

14
Benefits
 Help manage compliance and protect business risk
 Enhance security for your IT environment and data
 Enable near-continuous availability
Our modular cloud framework can offer enhanced
security and near-continuous availability, already
built-in by design.
Security-rich
Professional
Services
Managed
Services
Hardware
and Software
IBM Security Framework
Security governance, risk
management and compliance
People and identity
Data and information
Application and process
Network, servers and endpoints
Physical infrastructure
Common policy, event handling and reporting
We can help you:
 Architect your security requirements based on
IBM’s best practice security standards and
various regulations
 Re-provision virtual workloads with reduced
human intervention and downtime
Highly
available

15
 Over 70 clients in more than
18 countries deployed automated
application patterns.
 60 to 80 percent reduction in
deployment efforts experienced1
Our solution helps you accelerate time to
market by enabling the provisioning of new
workloads within minutes.
Library of
more than
200 images
Automated
provisioning
12,4
Based on an IBM client engagement; individual results will vary. 3
Based on IBM internal estimates; individual results will vary.
Quick setup
on dashboard
Platform-as-a-service capabilities can enable
provisioning in minutes
Benefits
 Helps accelerate time to market for new services and products
 Enables faster image provisioning—from weeks to minutes2
 Facilitates more rapid capacity scalability—within minutes3
 Helps speed up the middleware maintenance process (patches, upgrades)—from weeks to minutes4
Speed and
agility

16
Scale your cloud capacity and add services quickly
with customizable modular features.
You can have up to 50 VMs as test and development.
100 VMs
Production
400 VMs
Production
10,000
VMs
Production
1
VM: virtual machine
Cloud VM
A standard set of private cloud modules
OS, middleware and
database patterns
Software patch
management
Remote cloud
management
Optional private cloud modular services
(Add to your standard set as needed)
Build your private cloud by assembling a choice
of modules
Start small and scale out to 10,000 VMs1
Benefits
 Start small and scale your cloud infrastructure as your business demands grow
 Designed to be standardized, modular and scalable from many virtual machines
 Assemble your cloud with flexible choices of modules
Data
protection
Network
Speed and
agility
Software security
compliance
Cloud management
software
Storage
Middleware and
database automation
capability

17
We provide a customizable self-service
dashboard to help simplify the management of
your private cloud.
A personalized “self-service dashboard”
Request provisioning and de-provisioning
Benefits
 A personalized “self-service dashboard” with automation scripts.
 Provision and de-provision a set of middleware and hardware within minutes.
 No more specialized system administration skills required—users can access the tools directly.
 De-provisioning allows reallocation of virtual resources back to other workloads.
Simplified
management

18
Our cloud solution is designed to provide
automated patch management, helping simplify
the maintenance of your cloud.
A personalized “self-service
dashboard” provides access for
automated patch management.
1
Based on internal IBM estimates; individual results will vary. 2
Ibid.
Benefits
 A personalized “self-service dashboard” can reduce automated maintenance times
from weeks to minutes—to implement security patches and perform upgrades.1
 Automation helps enable near-zero human error, which can improve system quality.2
 One of the first cloud services with automated patch management in the market.
Simplified
management

19
IBM Private Modular Cloud helps you build a private cloud that is
designed to meet your unique business and IT requirements.
 Tailor and design your private cloud to meet your
specific and highly customized business
requirements
 Create a carrier-grade private cloud to become a
cloud services provider
 Scalable from hundreds of virtual machines with
no upper limit
 Priced based on your unique business
requirements.
Suitable for:
 Enterprises with complex requirements
 Cloud service provider
Tailored private cloud
 Faster deployment in 20 days with automation
 Start small and scale your infrastructure as your
business demands
 “Plug and play”—Designed to be standardized,
modular and scalable from 50 to thousands of
virtual machines
 Assemble your cloud with more flexible module
choices
 Competitive pricing
Suitable for:
 Organization of any size
Modular private cloud
Depending on your needs, we provide a flexible approach to build either a
modular private cloud or a tailored private cloud.

20
We can support your private and hybrid cloud
infrastructure as well as provide near-
comprehensive infrastructure monitoring.
Monitoring
Management
Technology
specific
Reporting
Cloud
specific
Service delivery catalog and
automation management
Service request
management
IT asset and
license management
Cloud
administration
Image lifecycle
management
Metering
and rating
Provisioning
Workflow and
orchestration
Platform and hypervisor management
Storage
management
Middleware
management
Database
management
Network
management
Security
management
Compliance
management
Ongoing
management
Manage Scope of managed services
Private cloud and traditional IT infrastructure
A single command and control center for remote monitoring, management and reporting.
Integrates service request management across traditional IT and private cloud.
• ITIL-based incident, change
and configuration management
• Health and performance
• Capacity management
• Trending capability
• Consolidated reporting for
cloud usage and metering
• Skilled professionals focused
on security and regulatory
compliance management
requirements
We can help you to manage
your private cloud with…
Managed
services tools
Private cloud infrastructure Traditional IT infrastructure
Legend:

21
IBM® SmartCloud® Management Services help
facilitate business growth by enabling reduced
complexity and optimized expenses.
1
Based on internal IBM estimates; individual results will vary. 2,3,4
Ibid.
 Enable business growth by helping reduce downtime, scaling
operations and enabling improved application availability
- Up to 60 percent reduction in server downtime1
Ongoing
management
 Help optimize expenses by leveraging virtualization, automation and
IBM’s advanced data center infrastructure designed for resilience
- Up to a 20 percent improvement to operating margin3
- Up to a 24 percent reduction in cost of IT infrastructure4
 Facilitate reduced complexity by enhancing management of your
multivendor, virtualized environments leveraging automation,
streamlined workflow and structures
- Up to a 40 percent increase in IT productivity enabling growth in application
environment without adding resources2
Benefits
Highly
available
Simplified
management
Cost
optimized

22
We can tailor cloud delivery models to meet your unique needs—
from private, public to hybrid cloud.
IBM
hosted and
operated
IBM
hosted and
operated
Customer
operated
Private cloud Managed
private cloud
Dedicated
private cloud
IBM
hosted and
operated
Shared
(community)
private cloud
Public cloud
services
Low— Customization —High
Enterprise
data center
Enterprise Enterprise
Hosted by IBMHosted by IBMHosted by IBMOn customer premiseOn customer premise
IBM
operated
Enterprise
data center
Private clouds Public cloudHybrid cloud
Users

23
IBM helped a leading financial enterprise in Europe expedite
application development and time to market with a private modular
cloud solution.
Location: Northern Europe
Industry: Banking
Profile: A leading financial
enterprise in Northern Europe
Size: More than five million
retail customers
Business need
To optimize operations and remain competitive, the financial enterprise sought a
private cloud, outsourcing solution that would provide the scalability and flexibility to
rapidly provision standardized, virtual servers and support the activities of its more
than 1,000 in-house operations and new product application developers.
Solution
The IBM Strategic Outsourcing and IBM Integrated Technology Services (ITS)
teams built a Platform-as-a-Service (PaaS) private cloud environment with an
automated self-service portal within 19 days. The portal provides the company’s
application developers the capability to find new server resources within an hour.
We provided an improved platform for new product development, test and
deployment.
Solution components
 IBM Strategic Outsourcing
 IBM Integrated Technology
Services
 Data Center Services –
Private Modular Cloud
Benefits
 Established a Platform-as-a-Service (PaaS), private cloud environment
more quickly
 Helped reduce risk and human error using automated servers that shortened
the deployment time from 6 weeks to within 26 minutes
 Helped expedite new product and service time to market, thus expanding new
business opportunities and operations efficiencies

24
Business need
Transform business software Service Bureau into a software-as-a-service
(SaaS) cloud model and accelerate growth.
Solution
Helped implement the cloud environment, hosted and managed a dedicated,
security-rich private cloud—SaaS infrastructure, with IBM SmartCloud
Managed Backup—at two different sites. We also provided IBM SmartCloud
Virtualized Server Recovery and IBM Managed Security Services to help
address resiliency and recovery requirements.
Benefits
 Supported the company in gaining market share and on-boarding
new customers more quickly
 Provided needed resources without any upfront investment
 Helped assure security of data and information and continuity of
service to meet customer service level agreements (SLAs)
A security-rich private cloud managed by IBM, plus cloud-based
resiliency services, help in getting a new SaaS business for a
computer services company in France.
Solution components
 Private cloud implementation
and management services
 Hybrid cloud
Location: France
Industry: Computer services
Video

25
IBM has extensive real-world experience helping clients realize the
true value of cloud.
9,000
successful cloud projects
1 million-plus
managed virtual machines
50 percent of Fortune 50 companies
are working with IBM on private clouds
Near-end-to-end expertise
in cloud with time-tested tools, methodologies
and best practices
Named a leader in data center
consulting by IDC in 20121
IBM Cloud Labs
IBM SmartCloud® Centers
1
IDC, MarketScape: Worldwide Datacenter Transformation Consulting 2012 Vendor Analysis Doc #233919, March 2012.

26
Next steps
Let’s get started:
Watch demo on PaaS self-service portal
demo.
Tell us about your business and IT
objectives, and, together, we can determine
the best approach for building your optimal
private cloud.
Assemble information from your experts to
help define the scope of your project:
 Assess your current IT infrastructure environment
 Define the workloads suitable for private cloud
Conduct a workshop with IBM cloud specialists to define the optimal private cloud solution
and to meet your business and IT goals.

27
Thank you for your time today.
For more information:
 Middleware Services
 Private cloud from IBM

28
Trademarks and notes
IBM Corporation 2013
 IBM, the IBM logo, ibm.com, IBM SmartCloud and Tivoli are trademarks of International Business Machines Corp.,
registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other
companies. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at
www.ibm.com/legal/copytrade.shtml.
 IT Infrastructure Library is a registered trademark of the Central Computer and Telecommunications Agency which is now
part of the Office of Government Commerce.
 IT Infrastructure Library is a registered trademark of the Central Computer and Telecommunications Agency which is now
part of the Office of Government Commerce.
 Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both.
 Windows is a trademark of Microsoft Corporation in the United States, other countries, or both.
 This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are
available in every country in which IBM operates.
 THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED,
INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND
ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and
conditions of the agreements under which they are provided.
 The client is responsible for ensuring compliance with laws and regulations applicable to it. IBM does not provide legal
advice or represent or warrant that its services or products will ensure that the client is in compliance with any law
or regulation.

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