This document discusses communication and collaboration in product-led organizations. It covers topics like internal collaboration, collaboration challenges, collaboration tools, and collaboration overload. It also discusses the human factors of product-led organizations like empowering teams, keeping people interested and informed, and addressing issues like the great resignation and quiet quitting. The overall document provides insights into improving collaboration and communication in product-led companies.

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Communication
and Collaboration
in Product-Led
Organizations
VP & Senior Analyst
STKI
Reut Shefer- Bar
Jiaqi Wang
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of time
HBR
*Time spent on email, IM, phone, and video calls
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Collaboration
Cooperation
‫ד‬
"
‫מירון‬ ‫אלי‬ ‫ר‬
‫פעולה‬ ‫שיתוף‬
=
‫אנשים‬ ‫של‬ ‫פעולה‬ ‫שיתוף‬
/
‫צוותים‬
,
‫ידע‬ ‫שיתוף‬
‫מוחות‬ ‫וסיעור‬
‫מוגדרת‬ ‫מטרה‬ ‫להשגת‬
.
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Internal Collaboration
Collaboration within the team
Collaboration between teams
"Break all barriers to effective
communication - instant and intuitive”
flock.com
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Twitter.com
: https://www.whatsapp.com
Loss of ability
to connect
We
Need
Backups
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WhatsApp – Collaboration tool?
Security, compliance and data management
problems (even though its end-to-end encryption)
No interoperability with other platforms
No admin-level permissions
element.io
en.isoc.org.il
GettyImage
30% Of time
Unsupervised ISLAND
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Break Down Silos
Anahi Alanis
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Cross-functional Collaboration
Product managers and teams tend to work in silos, forgetting the
diverse teams behind working towards the same goals,
When product teams fully realize the support available from OTHER TEAMS,
it creates collectively work towards goals faster and more efficiently.
Shared data
Increased innovation
Develop a common language and inclusive culture
Goal Alignment
Hotjar
 Information retrieval ‫מידע‬ ‫אחזור‬
Hive mind
Wisdom of the crowd
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Team collaboration effect
12%
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Ineffective communication
channels and protocols
Doing things more than once
(different software, same data)
Misunderstandings and miscommunication
Low trust and mutual respect
Conflict and differences in culture and values
Collaboration Challenges
11 Guaranteed Collaboration Challenges with Action Steps
(theecmconsultant.com)
www.searchenginejournal.com
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Collaboration Tools
Gartner, Alludo
+44% Collaboration Tools 2019 vs. 2021
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Overflow of team collaboration tools
hbr.org
- ‫ברקוני‬Barkuni (@barkuni) •
Instagram photos and videos
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hbr.org
i4cp
Collaboration Overload
Is Sinking Productivity
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Bloomberg Savanna Judd
The Marker
Okta, WalkMe
Collaboration Fatigue
2015 – 59
2022 – 89
Enterprises - 187
30% are duplicative
or add no value
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Product-Led Productivity
Productplan.com
How can we overcome?
• Delegating tasks internally
• Automation
• Inhouse Outsourcing tasks
123rf.com
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Create collaboration when we know
What to look for
And not
Who to look for.
Gig Collaboration
Its not a social tool,
but an option to create interaction and collaborate with employees you
don’t know or familiar with from other teams/departments etc.
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Gig Collaboration tools
The unknown knowledge
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Types of knowledge
95%
5%
Helpjuice,
document360
Implicit
"
‫שבשתיקה‬
"
"
‫מרומז‬
"
•Learn another
language
•Innovation
•Aesthetic Sense
•Leadership
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How can we handle Tacit knowledge?
Proper documentation - presentations,
user guides, case studies…
Going through experiences – trial and error
KIS – Keep It Simple
Capturing data throughout a research
period
document360
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OK, and yet..
Freepik
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450% Employee
Retention
Esic
Freepik
25%
Increase in
productivity
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Internal to External
NetPMI
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NPD (New Product Development)
Internal collaboration has a significant impact on
time and product performance.
William H. A. Johnson
Roberto Filippini
Iannaro
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Touch-points
Call Center
Sales
Customer Success
Openviewpartners
Gong.io
hubspot
• Social Media/ Advertisement
• Peer Referral
• Product Catalogs/ Product Reviews
• Ecommerce
• Upsell/Cross-Sell Emails
• Subscription Renewals
• Customer Support Channels
• Customer Success Programs
• Customer Onboarding
• Customer Loyalty Programs
• Self-Service Resources
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Customer Success
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Where are we heading
300-800%
Call Volume Increase in enterprises
financesonline
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AI Supervisory
Shift scheduling
Manpower's needs
Working time regulations
Employee wishes
Biometric Voice Recognition
"Haglasha”
Recording
Analytics
Forrester
Bynet
Callcenterhosting
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Increasing use of AI
financesonline
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Contact Centers and help desk
Trello
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Service Employee Empowerment
Bloomberg | Getty Images
techtello
Call center employee can MAKE DECISION–
Give refunds, send another item…
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Service Employee Empowerment
Zippia
Inside
“way to build
relationships,
not make a
sale”
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huddle
The relationship between Service and Knowledge
Adoption to Advocacy
Customer success and
product management, MUST
document and collect data,
otherwise it will be lost and
not available for other.
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LTV - lifetime Value
Popupsmart
Tesla
Device
>Features
>Service
>Repairs
USAGE
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The Key to better Customer Experience
Is Customer Success and Product Management
Alignment.
Gives customers control and anticipate their needs
Value
In conclusion
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The half-life
of most professional
skills has shrunk to
three years.
Deloitte
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THE HUMAN
FACTOR Of
Product-Led
Organizations
VP & Senior Analyst
STKI
Reut Shefer- Bar
ragan
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Successful Organizations
Source: Simon Sinek, TED
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WHO?
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The “new” golden circle
WHY
WHO
HOW
WHAT
WHY – Purpose, belief – when you
understand (and say!) how your
company will change their world.
WHO – are we
empowering the teams
and are they given
autonomy?
HOW – The Differentiator – what
makes you special
WHAT – What is the actual
product/service
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Prioritized list of features, Gantt…
The Product Road Map
roadmunk,
“Command-
and control-
style
leadership”
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Marty Cagan
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Ensuring they have the necessary strategic context
to understand the why and make good decisions.
Empowered Teams
Marty Cagan
teodesk
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Source: Dr. Marcell Volmer &
Alberto Carbone
KPI 2023
Keep People INTERESTED
Keep People INFORMED
Keep People INVOLVED
Keep People INSPIRED
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Great Resignation
Recruit Difficulties
Remote Work
Work-Life Balance
Peoplematters
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The #1 thing we need to realize is that
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Some employees who put no more effort
into their jobs than necessary
#ActYourWage
*
‫ראש‬ ‫להקטין‬
Quiet Quitting
Investopedia
jobs.ie
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What?
Jason Kaplan
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Generation Perspective
60% - H1 of career(18-45)
34% - H2 of career (45-65+)
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“Quiet quitting is less about intrinsic
motivation — and more about the
manager's ability to build a
relationship that makes an
employee want to stay.”
Harvard Business Review
University of Arkansas
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Quick Quitting
FOMO –
Fear of
missing out
Quick Quitting –
Changing jobs
within less than a
year Especially in
the positions of
Directors and VPs
Josia Nakash
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Recruiting and training are expensive
Employees who leaves takes
Relationships and knowledge.
How much does is cost to replace
employee?
Entry Level – 3-5 Salary Months
Middle Level – 18 Months
High Level – 24- 48 Months!
Alvernia University
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Unemployment rate is low,
salaries are (relatively) high
SO…Why?
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Absence of
Engagement
‫המחוייבות‬ ‫אובדן‬
/
‫מעורבות‬
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Employee Engagement
Gallop, Gordon Tredgold
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“Actively Disengaged
Employees –aren’t just unhappy
at work, they’re busy acting out
their unhappiness. Every day
these workers undermine
what their engaged coworkers
accomplish.”
“Energy Vampires”
The Hustle, Recruiter.com
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7geese, involve
99% They know what is expected of them at work 89%
98% They have opportunities to learn and grow 13%
92% Someone has talked about their progress 13%
91% Their opinion count at work 19%
Highly
Engaged
Low or no
engagement
What makes an employee engaged?
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When employee has a problem:
First, he/she will turn to their
manager
Then they go to a trusted colleague
Try to handle it by them self
Will approach other leader in the
organization
last resort - HR
HR Trust is an issue
The way most HR work doesn’t work for employees
HBR
PNGitem
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Bad “Vibes”
Motivation
Why does is bother us?
Gaps emerge
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Whatever is not really defined into the IT
department organizational chart
And does not exist in any of the employee's
position definition.
“Falls through the cracks”
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GAPS
Lack of clear definition
Knowledge handling shortage
Rapidly changing skills
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The half-life
of most professional skills has
shrunk to three years.
Deloitte
Strong communicators
Cultivated interpersonal skills
Good writing skills
Emotional intelligence and empathy
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People aren’t willing to travel to work (and pay for parking etc..).
Daily commute is an issue.
People are RETHINKING.
Micro-Management – doesn’t work anymore.
Look and Listen for Lsport
2023… what next?
When you drive 1.5 hours
each way everyday
720Hours per year
30 Days
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Under Pressure
Employees work under so much
pressure- most of them needs to
deliver a new feature
every 2 weeks
Geektime
Every WEEK?
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Days off, We TRUST our employees
to take a break when they need
and still Be responsible for their
Projects/Product.
Trust
HRZone
Jason Kaplan
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Autonomy and Empower
Applauz
WHERE physical location really matter?
WHEN 9-5’?
WHAT Freedom within the responsibilities
HOW Freedom over how to accomplish
WHY Meaning and motivation
Employee empowerment
leads to innovation
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35% of ideas come
from outside of the
team/group
75% of executives
Are concerned of not
having enough ideas
Plainview, Gallop, Marty
Kagen
Only 18% of
Employees believe their
managers encourage them to
take risks at work that could
lead to important new
products, services, or solutions
Significant and ongoing innovation
82% Don’t
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Having a culture that encourages its employees to
innovate, even though success is not guaranteed
Source: Plainview, Gallop
fuckupnights.com
Techcrunch
AWS, Netflix
Chaos Monkey
Investigation
of Failure
Win-loss meetings
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Leadership and Coaching
An effective manager-as-coach asks questions
instead of providing answers, supports employees
instead of judging them, and facilitates their
development instead of dictating what must be done.
hbr.org
insperity
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Employee Success
jostle.me
Geekworldtour
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Thank you
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