This document discusses trends in information technology (IT) for 2009, with a focus on how the economic crisis has impacted IT budgets and strategies. It notes that IT budgets are decreasing significantly due to cost-cutting pressures. As a result, there is increased focus on IT governance and portfolio management to optimize investments and shift spending to more discretionary areas. The role of the Chief Information Officer (CIO) is becoming more important to ensure better management of IT assets, sourcing, and strategic alignment of IT with business goals.

1. Office of the CIO
2009
Your Text here Your Text here
Galit Fein
VP & Senior Analyst
Office of the CIO Strategies
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2. IT Trends
Agenda 2009
1 IT trends
IT Trends 2009 2009
2 IT Budget
IT Budget Mngt Mngt
3 Officehere the CIO/ ITAM
of Office of
the CIO
Your Text Your Text here
4 Sourcing/ Cloud Computing Sourcing
5 Conclusion
Enterprise Risk Mngt ERM
6 Mobile/ Social Networks Mobile
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3. IT Trends
IT in Aggressive Cost-Cutting Times 2009
IT Market
decreasing -12.53% Capex Crisis IT budget mngt
IT Budget cuts
Need for better IT
Your Text here Your Text here
Increased focus
Office of the CIO
investments
on ITG
optimization
Shift to IT Asset Mngt
Technology budget
discretionary
Sourcing Models
is mostly non-
cost basis when
discretionary Cloud Computing
possible
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4. IT Trends
IT in Aggressive Cost-Cutting Times 2009
Financial crisis
Increased spend Enterprise Risk
forced better
regulations & risk on IT risk mngt Mngt
mngt
Mobile;
Your Text here Your Text here
New business
Innovation Social
models
Networking
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5. IT Trends
Actions taken to cut IT costs 2009
09Jan-
Restrict IT travel expenses 61%
Freeze IT hiring 59%
Postpone discretionary IT projects 58%
Your Text here Your Text here
Renegotiate IT vendor contracts 52%
Freeze or cancel IT capital spending 49%
Reduce spending on IT staff training 46%
Reduce IT headcount 34%
Source: CIO IT Budget & Staffing Survey
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6. Top IT’s Priorities for 2009 IT Trends
2009
in Israel
Consolidation of IT infrastructure 62%
Renegotiation of contract 57%
Selection of IT investments based on ROI 53%
Your Text here Your Text here
Business Intelligence 42%
Requirement and Portfolio management 31%
Improvement of IT security and compliance 30%
Automation and outsourcing testing 21%
Source: STKI
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7. IT Budget
IT in Aggressive Cost-Cutting Times mngt
Your Text here Your Text here
IT Budget Cuts Capex crisis IT budget mngt
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8. IT Budget
IT Budget Reduction mngt
• Capex Crisis - cash flow is the KING
• Move from Capex/Opex to Zero-based budgeting
Your Text here Your Text here
• Trade non-discretionary costs for
discretionary costs
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9. IT Budget
Non-Discretionary Costs mngt
IT budget with previous commitment & no flexibility
Your Text here Your Text here
Unsure 4%
Discretionary spends 36%
Non-Discretionary spends 60%
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Source: CIO magazine quot;the State of the source or attribution from 9

10. IT Budget
“Hidden” IT costs mngt
Expenses assigned before the budget year:
ØPeople cost (internal staff)
ØProfessional services based on annually contracts
Your Text here Your Text here
ØHW & SW maintenance (annual app maintenance fees)
ØMandatory & “must” projects: Data Storage, Networks
Current high non-discretionary costs
prevent business agility
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11. Trade non-discretionary costs IT Budget
mngt
for discretionary costs
Discretionary Non-discretionary
Your Text here Your Text here
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12. How to Increase IT Budget
mngt
Discretionary Budget?
ITG IT asset IT
management procurement
• Office of the
• Software • Sourcing models
CIO Text here
Your Your Text here
• Prof. services
licenses
• Agility • Cloud computing
• Portfolio
mngt
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13. Office of
IT in Aggressive Cost-Cutting Times the CIO
IT Your Text here Your Text here
investments Increased focus
Office of the CIO
optimization on ITG
Upcoming STKI Round Table
on Office of the CIO: 10/06/2009
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14. Office of
Taking Advantage of a Downturn the CIO
Reduced IT spending:
ØFinancial crisis has increased the
attention to IT costs mngt
Your Text here Your Text here
ØIT can’t afford bad decisions
Increased focus on Office of the CIO
Need for better PPM
2008 2009 2010
Office of the CIO
25.0 20.00% 30.0 16.67% 35.0
Project Management Office
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15. Top IT’s Priorities for 2009 Office of
the CIO
in Israel
Consolidation of IT infrastructure 62%
Contract renegotiations 57%
Improving the ROI of IT investments 53%
Your Text here Your Text here
Business Intelligence 42%
Requirement and Portfolio management 31%
Improving IT security and compliance 30%
Automating and outsourcing testing 21%
Source: STKI
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16. Office of
IT Organization Today: the CIO
• ITO directly affects on every business aspect
• Highly embedded for the organization success:
ØIncreasing complexity of org. products/ services
Your Text here Your Text here
ØMulti-channel customer interaction
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17. Office of
IT Transformation the CIO
Internal External
Internal
Service Service
focused IT
Provider Provider
Your Text here Your Text here
•Available & accurate info •Align IT to business •Align IT to customers
•IT maintenance •Best solution for •Business partner
•IT staff mngt business needs •Business innovator
•HW availability &uptime •IT portfolio mngt of engine
•Technical support LOBs demands •Transformation initiator
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18. Office of
IT Transformation through ITG the CIO
To Strategic
OTC
conference table
From Text here
Your Your Text here
Data Center
room
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19. Office of
Business Partnership Office the CIO
What is it?
Your Text here Your Text here
What is it not?
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20. Office of
Location of Business Referents the CIO
LOB LOB LOB
International Trends:
• BRM is not part of the IT
BRM
• BR manager – business skills
with understanding of IT
IT
Your Text here Your Text here
IT
Israeli Trends:
• BRM is part of the IT - OTC:
Office of the CIO
v Political issue PMO, QA, KPIs, CSO
• OTC manager – IT manager
with understanding of business Infra Develop. Operation
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21. Partnership between business & IT – Office of
the CIO
2way communication
OTC becoming the IT most important office,
but
Only with CEOs recognition of
Your Text here Your Text here
IT contribution to business innovation
& competitive advantage
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22. Office of the CIO Office of
the CIO
Israeli Trends
Advanced - ITG
ØInnovation ØP
ØStrategic alignment ØB
ØBusiness value / IT cost optimization ØB
ØDemand / prioritization & mngt ØB You’re
Here
ØResourceText here ØB
Your allocation & mngt Your Text here
ØIncreasing PMO efficiency ØB Basic - EPM
We all do it to certain extent, but
“What got you here, won’t get you there.”
Marshall Goldsmith
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23. Office of
Office of the CIO under New Constraints the CIO
4 Increase IT business value through IT cost optimization
4 Rebalance the IT portfolio to Increase Revenue, Reduce
Costs, Manage Risk, with minor investments for Growing
Your Text here Your Text here
Revenue & Avoiding Future Costs
4 Target discretionary funds for maximum ROI
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24. Office of
Not ROI but Payback Period the CIO
Payback period - how quickly investments are repaid?
• Shorter payback period :
ØQuick free cash for other investments
Your Text here Your Text here
ØLower risk - new future regulations, new
software, new business requirements
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25. Office of
OTC/ PMO Staffing Ratio the CIO
• Average size of Israeli OTC/ PMO department: 3-5
Ø~2% of IT department (between 0.5% - 4%*)
ØCompared to ~5-8% in global orgs Text here
Your Text here Your
* in large enterprises, varies according to the
maturity of IT Governance in the organization
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26. Office of
Demand Management the CIO
Initialization process
• Alignment to business
LOB strategic goal
OTC
• Pre-agreed categories set
Business
Your Text here Your Text here
• Business Priority
PMO
Referent • Risk (new tech, # of LOBs
involvement )
• ROI/ NPV
• IT Evaluation
• Approval
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27. Office of
Automized Demand Management the CIO
Initialization process
•Alignment to
business strategic goal
LOB OTC
•Pre-agreed
categories set
Your Text here Your Text here
Business
PMO
•Risk (new tech, nu
Referent of LOBs involvement )
•Anything that helps
accurate evaluation
Source: CA PPM
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28. Office of
Prioritization Process the CIO
Prioritization
Small requests IT Plan
done
Small requests Large Projects
By OTC/ BRM,
because they
know
Your Text here Your Text here
Strategic, tactical, regulatory
the strategy
Large Projects
of the business
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29. Project Evaluation Office of
the CIO
Israeli Trends
• Projects evaluation is based on previous experience only:
Ø No methodology or pricing model!
• Top Down budgeting allocation:
Your Text here Your Text here
Ø Price tag remains the same during the projects’ lifecycle
• PMOs don’t use Service Catalog:
Ø Requirements variety
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30. Office of
Holistic View - Portfolio Evaluation Matrix the CIO
Projects’ Size, Risk & Value
5 The preferred
project
4
3
ROI/ Your Text here Your Text here
Payback
The size of each
2 bubble is
proportional to
risk/ IT complexity
1
1 2 3 4 5
Business prioritization/ Strategic alignment
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31. Office of
General Welfare the CIO
• Org. holistic view vs. LOB
• Each requirement is examined by its contribution to the
org.
• Contribution is not necessarily financial:
Ø Innovation
Your Text here Your Text here
Ø Branding
• Total cost of ownership (TCO) – training, infrastructure
• Requirements integration
Integrated
Project Project Project/
X Y New infra
product
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32. Office of
Resource Allocation & Mngt the CIO
• One DB for resource mngt
• Transparency
• PlanningText here on
based
IT
Your Your Text here
actual data
• Planning vs. Execution
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33. Office of
Real Time Projects’ Dashboard the CIO
On
Client On Scope
Project # Satisfaction Risk On Time Total
Budget Quality Gates
25
140
Your Text here Your Text here
32
2
89
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34. Office of
ITG/ PPM Tools the CIO
Demand
mngt
Portfolio
Reporting
mngt
Your Text here Your Text here
IT process
Project mngt
mngt
Resource Financial
mngt mngt
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35. ITG/ PPM Tools Office of
the CIO
Israeli Trends
• Most ITOs don’t implement the complete ITG/ PPM solution
• Prefer to acquire only the missing PPM modules:
Ø Demand mngt
Ø Portfolio mngt
• Manage thehere
Your Text other modules by existing solutions, as:
Your Text here
Ø Project mngt – MS Project, PS Next, etc
Ø Financial mngt – ERP, etc
Ø Resource mngt – SP, MS Project, In-house tools, etc
Ø IT process mngt - SP, In-house tools, etc
Ø Reporting - SP, In-house tools, etc
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36. ITG/ PPM Tools Office of
the CIO
Israeli Trends
• PPM tools are not up-to-date, because of limited budget
ITOs choose in-house developments
• PPM tools are second preference – the real change to the org.
Your Text here Your Text here
will bring governance procedures & right
methodology
2008 2009 2010
PPM 10.0 -20.00% 8.0 87.50% 15.0
Office of the
Asset Management 15.0 -13.33% 13.0 53.85% 20.0
CIO
Project management 10.0 0.00% 10.0 50.00% 15.0
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37. STKI Israeli Positioning
• Not a technological positioning, refers only to Israeli market
• Focused on enterprise market (not SMB)
Vendor A
• Not an STKI recommendation
Vendor B
t Market Presence (X)
ü Market share - existing and new sales (more emphasis)
Local Support
ü Mind share (how user organizations rate vendors)
Your Text here Your Text here Worldwide
t Local Support (Y) – is influenced by (X)
Leader
ü Experience & technical knowledge, localization,
support, number and kind of integrators
t Worldwide leaders marked, based on global positioning
t Vendors to watch: Are only just entering Israeli Market
so can’t be positioned but should be watched
Vendors to Watch:
Vendor C
Market Presence
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38. Office of
ITG/ PPM- Positioning of the Israeli Market the CIO
Vendors to Watch:
Compuware IBM
Worldwide
Leader
CA
Enterprise
Local Support
Local Solution
HP
Your Text here Your Text here
Mid-Tier
Microsoft
MSP
PS Next
This analysis should be used with its
supporting documents
Market Presence
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39. Project Mngt - Positioning of the Office of
the CIO
Israeli Market
Vendors to Watch:
Compuware IBM Microsoft
Enterprise
Existing Israeli
Local Support
CA
experience in
Your Text here Your Text here project mng
PS Next Worldwide
Leader
HP
Primavera
This analysis should be used with its
supporting documents
Market Presence
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40. Office of
Another opinion – not all is Bleak! the CIO
• ITG is mostly suitable for large enterprises
• There is great sense of control in SMBs
• Expensive technology & methodology that require
Your Text here Your Text here
additional resources would bring the desired
transparency which will also lead to interventions & high
evolvement in IT budgets
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41. IT in Aggressive Cost-Cutting Times ITAM
Shift to IT Asset Mngt
Technology budget
Your Text here Your Text here
discretionary
Sourcing Models
is mostly non-
cost basis when
discretionary Cloud Computing
possible
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42. IT Asset Management ITAM
Some IT assets are still being managed like this
Your Text here Your Text here
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43. Software Licenses Mngt - Cost savings ITAM
• Multiple purchasing options review –
NOT automatic SW renewals!
• Monitor the actual demand for SW licenses:
Ø Inventory of all desktops & what is installed on each
Ø AppsYour Text here abandoned, but the vendor is still receiving
have been Your Text here
licensing revenue
Ø Overpayment for licenses that aren't being used
applications”
(result of volume discount) à “Shelf
Good contract is not about getting a good price –
it’s about assuring value!
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44. IT Application Portfolio Mngt ITAM
Israeli Trends
• High variety between the ITOs
Ø from having no idea where IT assets are – to ITAM with full SW usage
metering with integration to ERP & HD
• Major challenges:
Your Text here Your Text here
Ø SW Usage metering
Ø Type of usage (change performance/ read only)
• The tougher the formal procedures are - the easier ITAM
• Lack of ITAM tools maturity
• ITAM tools often viewed as an extension of ERP & PPM tools
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45. Service
Service Desk Desk
HD is amongst the primary targets for cost cutting
Your Text here Your Text here
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46. Service
Israeli Trends of Service Desk Desk
• Although a lot have been done to improve HD staff
productivity:
Ø Best practices (ITIL) widespread acceptance among large
& more complex ITOs
Your Text here Your Text here
Ø Desktop configurations standardization
Ø Sophisticated HD tools - web-based user self-service,
automated email response SW, incident tracking systems
Ø Remote access
Upcoming STKI RT
Ø Outsourcing
on SD: 31/05/2009
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47. Vendors Trends of Service
Desk
Service Desk Tools
• Vendors have followed with tools that assist in the
implementation of ITIL processes
• Major vendors have expanded their offerings:
Your Text here Your Text here
Ø Asset mngt portfolio
Ø SaaS model
Ø CMDB
• Service desk mngt tool is a mature market
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48. IT Service Desk – Service
Desk
Positioning of the Israeli Market
Vendors to Watch: Microsoft
IBM
CA
SAP Worldwide
Local Support
Leader
BMC
HP
Enterprise
Siebel
Your Text here Your Text here
MID-Tier
IT HD
Pivotal SysAid
PeopleSoft
Modules
This analysis should be used with its
supporting documents
Market Presence
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49. Sourcing
IT in Aggressive Cost-Cutting Times Models
Shift to
Your Text here Your Text here
Technology is not a discretionary
Sourcing Models
cost basis when
discretionary asset
possible
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50. Sourcing
Cost Cutting Outsourcing Models
Your Text here Your Text here
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51. Sourcing
Global Trends of Outsourcing Models
• Outsourcing landscape changing due to:
ØGlobalization
ØCloud Computing
Your Text here Your Text here
ØProviders will turn to SaaS during
the financial crisis
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52. Sourcing
Global Trends of Outsourcing Models
• ITOs will turn to outsourcing for cost cutting
Ø Non-discretionary expenditure reduction
Ø Avoidance of capital investment
Your Text here Your Text here
• Growing outsourcing segments:
Ø QA
Ø BPO - greater variety of offerings
• Crowdsourcing – e.g: Amazon.com's Mechanical Turk
(http://www.mturk.com/mturk/welcome)
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53. Sourcing
Israeli Trends of Outsourcing Models
• Steady & mature market growth of 3% (from 405 to $417 M)
• Outsourcing market grew this year due to increasing
scope of existing client & a few new deals
• Both largesthere
Your Text deals of this year were comprehensive IT
Your Text here
outsourcing in Public sector
• Rest of deals – small selective outsourcing
• Decline in number of deals
• NO backsourcing deals
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54. Current Provider Landscape Sourcing
Models
Israeli Trends
ØHP-EDS, Ness, Malam-Team, IBM
ØNew global player: TCS (TATA)
Your Text here Your Text here
• Number of vendors went up in 2008 due to entrance of
many specialized players:
ØBynet, Taldor, Yael, El-AD, etc
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55. Sourcing
Israeli Nearshore Models
• Acknowledging the advantage & cost saving (up to
50%) by outsourcing: the transition
from PS to here
Your Text outsourcing
Matrix Global
Your Text here
• Existing clients have Malam (Ma’alot); Ness
(EDC); Aman (Tehila)
broaden their scope
Offshore: NTS
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56. Israeli Trends Sourcing
Models
of Professional Services
• Professional services market has dropped
• Mostly due to price & PS working hours reduction
Ø PS provided, as promised, flexibility to org, which
Your Text here Your Text here
had to decrease their activity
2008 2009 2010
temps 72.0 -30.56% 50.0 50.00% 75.0
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57. Israeli Trends Sourcing
Models
of Professional Services
4Cheapest “Cost Plus” model à
buying PS instead of the capacity
Your Text here Your Text here
4Failure of the business model à
NO premium for flexibility & providers’ financing:
(overtime hours, sick pay, miluim, training, support, interest, etc)
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58. IT in Aggressive Cost-Cutting Times
Shift to
Your Text here Your Text here
Technology is not a discretionary
Cloud Computing
cost basis where
discretionary asset
possible
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59. Cloud Computing Cloud
Computing
Definition
• Cloud computing refers to highly scalable IT
resources—SW, CPUs, storage capacity—that are
housed outside of company data centers, available on
demand over the Internet, & whose usage is
measured & billed incrementally.
Your Text here Your Text here
• In-house clouds mimic those characteristics inside
the company firewall but lack the economies of scale
of public clouds.
Source: Informationweek
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60. Cloud
Cloud Computing Benefits Computing
• No Capital Expenditure but pay-per-use
• Device & location independence
Your Text here Your Text here
• Performance is monitored 24x7
• Scalability
• Innovation
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61. Cloud
Cloud Computing Challenges Computing
• Mngt & monitoring ability of cloud companies
• Credit dilemma
• Reliability of cloud service providers (ISO, SAS70 -?)
Your Text here Your Text here
• Quality of informational security - Regulations issues
• Job Security
• TCO – Total Cost of Ownership – Will it become lower?
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62. Types of Cloud Services Cloud
Computing
Cloud SW
Multi tenancy/Platform-Centric/
User controls the data/ERP-CRM-HR
Desktop as a Service
PAAS
Your Text here Your Text here
Platform as a Service
Desktop apps via the Internet
Write your own application/
Development tools
IAAS
Infrastructure as a Service
Servers / Storage / Networks
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63. Cloud Computing Examples Cloud
Computing
PAAS
Desktop as a Service
Platform as a Service
Docs & spreadsheets
Your Text here Your Text here
IAAS SAAS
Infrastructure as a Service Software as a Service
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64. Cloud
Cloud Computing Trends Computing
• Cloud computing not widely accepted yet
Ø Reluctance to lose control
Your Text here Your Text here
• Main areas of increase:
Ø Especially in IaaS area
Ø In some markets SaaS is highly Source: Insight Research Corporation
popular
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65. Cloud
The necessity to evaluate the new model Computing
• Hot new area with great potential
• ITOs are already starting to evaluate:
Ø During companies acquisition
Your Text here Your Text here
Ø Shortage of cash, servers - while testing Amazon EC2
platform
• During today’s economic crisis even the most conservative
of people will have to evaluate the new model
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66. Cloud
STKI Recommendation Computing
For Users:
Ø to experience in the establishment of Amazon EC 2 servers
Ø to use SaaS apps for marginal org. needs Your Text here
(pilot)
Your Text here
For Vendors:
Ø to evaluate which service/ product is appropriate for cloud
work environment - to proceed the new players
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67. Pricing Cloud
Computing
• Use- based charge:
Infrastructure • S3 –$0.15c/month per a gig
Cloud • EC2–pay per use via on demand VMs-$0.10 VM
instance/hour. (Amazon)
Desktop Cloud • Free to $10 per user per month
Your Text here Your Text here
• Pay per use:
Platform Cloud • $15 per light license per month
• Pay per seat:
Cloud Application • CRM: $40-$140 per user per month
High costs due to being a monopoly.
Cost may go down when new comers arrive
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68. IT in Aggressive Cost-Cutting Times ERM
Financial Text herecrisis
Your global YourEnterprise Risk
Text here
Increase spend
forced better
on IT risk mngt Mngt
regulations & risk mng
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69. Enterprise Risk Mngt ERM
Bernard Madoff
Your Text here Your Text here
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70. IT Enterprise Risk Mngt ERM
Global Trends 2009
• Global financial crises & increasing number of recent
new regulations
frauds exposed the need for
& better enforcement
• General dissatisfaction with poor corporate
Your Text here Your Text here
governance, regulatory oversight & risk mngt
• Increased org. budget for regulation & risk mngt
2008 2009 2010
Governance & Risk
Management (also BCP) 2009 @STKI35.0 remove42.86% 50.0 50.00% 75.0
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71. IT Enterprise Risk Mngt ERM
Global Trends 2009
• Risk mngt based on set of approved standards raises the
In-house
level of customers confidence ITIL, CobiT, ISO
methodology
• Increased standards of regulation & risks mngt
Your Text here Your Text here
automation
requires more
• ITOs seek for solutions that meet regulations at
minimal disruption
reasonable cost & with
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72. Enterprise Risk Management ERM
• CEO must know what are the risks associated with IT
investments just as he aware of risks associated with
finance - Doubtful Debt / or other important risk
• IT investment / project:
Your Text here Your Text here
aROI
aBudget
aSchedule
? Risk factors
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73. Prepare to the Unpredictable ERM
Satyam,
Madoff Admits
Who Can? Wipro,
50 Billion $ Fraud Comverse, IBM,
Oracle,
Amdocs,
Infosys,
Cognizant,
firing
HP 9/11
Your Text here Your Text here
Banking crisis:
Wall Street crisis
Lehman Brothers bankruptcy
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74. Top Pressures Driving ERM
Enterprise Risk Mngt
Top Pressers Driving ERM
46%
New/ changing regulations
YourBetter risk mngt
Text here Your Text here
38%
31%
Protect the organization
24%
Improve operational efficiencies
Source: Aberdeen Group 2008
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75. GRC – Governance, Risk & Compliance ERM
unify compliance with risk mngt
Process Balanced risk
portfolio, examination
development &
of real, quantifiable
procedures
costs associated with
establishment based
different types of IT
on set of
risks
measurements
Your Text here Your Text here
SOX / Sector
regulations
compliance
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76. Current Situation in Israel ERM
• Quick fix one-time, often outsourced, regulation projects
• “SOX is the must have - it will not have strategic impact on
the organization”
Your Text here Your Text here
• Fragmented approach to GRC is inefficient & becoming a
huge cost driver
• “Existing tools handle only documentation of SOX compliance
procedures -they don’t check the level of enforcement!”
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77. Governance, Risk & Compliance! ERM
• Need for ongoing effort to comply with regulation
• Firms can no longer afford to approach compliance as
Your Text here Your Text here
tactical project like meeting the SOX deadline
• GRC technologies move from niche specialist vendors
towards the large systems
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78. The Growing Interest of SW vendors ERM
• GRC acquisitions
Ø 2006: SAP acquired Virsa, ERM SW provider, to bolster SAP’s SW
compliance skills
Ø 2007: Sun reached for startup Vaau
Ø 2008: Oracle picked up longtime partner LogicalApps
Your Text here Your Text here
• Israeli new enforcement Start-ups:
Ø Xpandion – Risk mngt & behavioral analyzing SW solution
Ø SPATIQ – provides an automatic tool for Entitlement mngt
• GRC often viewed as an extension of ERP & BPM tools
• Tools cannot provide a complete solution without actual process change
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79. IT in Aggressive Cost-Cutting Times Mobile
Mobile;
New business
Your Text here Your Text here
Innovation Social
models Networking
Upcoming STKI Round Table
on Mobile: 06/05/2009
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80. Mobile Phones 2009 Mobile
Mobile EVERYWHERE
Your Text here Your Text here
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81. The Mobile Revolution is just Begun Mobile
• Mobile phones
• Smart phones
• Pocket PCs
• PDAs
Your Text here Your Text here
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82. Mobile Phone - MEGA Trends 2009 Mobile
Private Sector
M
O
• Primary interface for Internet & Social Networks
B
• Personalization I
L
• Consumers will watch more TV on mobiles Text here E
Your Text here Your
• Dominant platform for listening to music T
R
• Mobile Wallet
E
N
D
S
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83. Time Allocation per Mobile
Smartphone Application
Productivity Utility
Games 1% 4%
4%
Browsing
8%
VoiceText here Voice Messaging Your Text here
Your
only 13%! 39%
13%
PIM
15%
Multimedia
17%
Source: Smartphone 360 study Nokia
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84. Mobile Phone - MEGA Trends 2009 Mobile
Business Use
M
O
• Greater variety of platforms & apps
B
• Increasing complexity & capacity I
L
• Employees use their private mobile devices for work so E
Your Text here Your Text here
expect org. technical support
T
Ø Therefore , outsourcing for R
E
technical support
N
D
S
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85. Mobile Phone - MEGA Trends 2009 Mobile
Business & Private Use
M
O
• ‘Real’ smart phone –blurring lines between B
I
business & personal use
L
• Constant Text here
internet connection E
Your Your Text here
• Digitalized ID
T
R
• Video conference through online accounts
E
N
You won’t need your laptop anymore?! D
S
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86. When you’re NOT in front of the Computer Mobile
Now you can:
• purchase a product or service
• conduct financial transactions
• mobile ticketing
Your Text here Your Text here
• send/ receive digital pictures
• download entertainment content
Many org. haven't yet fully understood the
opportunities offered by mobility
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87. New–generation Mobile Apps: Mobile
Remote monitoring
Mobile Enterprise Mobile Commerce
& control
Location-based,
Multiplayer, mobile
Your Text here Your Text here
Mobile ID/key
context-aware
gaming services
services (GPS)
Voice over
Wireless IP
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88. Mobile Enterprise – Field Force Mobile
• Mobile workers –additional products/services offering
to field customers
• Access to/ update of enterprise info - guidance for fixing
malfunctions, dynamic scheduling
Your Text here Your Text here
• Remote monitoring & control - Real-time field data analyzing
(what, when, how much?)
Selective Examples: Matrix (CallDinator)– Bezeq, HOT, Ort
One (ONE1Mobile) – Bank Hapoalim, Hospitals
Taldor – IDF, USPostal
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89. Mobile Banking Mobile
The use of a mobile phone for
financial transactions
Your Text here Your Text here
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90. Mobile Banking Mobile
• Bank transactions from any location in real-time:
Ø Account activity, deposits/withdrawals,
money transfer
• Stock trading:
Ø Real-time data, news & updates alerts,
virtual stock portfolio, buying & selling of stocks Text here
Your Text here Your
• Credit cards:
Ø Credit card charges
Ø Real-time data of checking account balance, rapid loans
Ø Location-based, context-aware services – relevant real-time
discounts (mall parking, in-shop sale, etc)
Selective Examples: Matrix (Bank2go) – Bank Leumi; Netwise – Mizrahi Live
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91. Mobile Commerce Mobile
• Online shopping
Ø Purchasing retail items through scanning - mobile wallet
• Advertising :
Ø Mobile ROI measurement & analytics use to better deliver
mobile campaigns & understanding consumer needs here
Your Text here Your Text
• Appointments reminders & scheduling,
Martix
medical results receiving:
• Travel reservations & ticketing
• Shorten business process - e.g. car acquisition – real time check on
mobile - who is the owner, legal owner/stolen, does it have a test?
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92. Mobile Players in Israel Mobile
Partial List (alphabetical)
Bynet (Paybox)
•
IBM (Lotus mobile)
•
Matrix (MMIS)
•
Ness (Sybase)
•
Netwise Text here
Your (Mintbox) – browsing solution Your Text here
•
(Cellerium) – client solution
• One (One1Mobile)
• Taldor
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93. Social
Social Networking Networking
Your Text here Your Text here
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94. Social
Why is Social Networking Important? Networking
• ~500 million social network members
• Be where consumers are & where future consumers will be
• The largest & fastest growing application in the history
Your Text here Your Text here
of the web
• Social networking extends the marketing reach of
traditional methods :
Ø Communication, Hiring, KM, Public relations, R & D
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