Social Media - Where does it fit for business
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The document discusses the challenges and opportunities of using social media in business. It identifies several challenges including the large number of social media channels, different audiences and backgrounds, and the learning curve. It also notes that success is not instant and requires time. The document then outlines steps to begin using social media, including determining if it is needed based on reasons like brand awareness, customer loyalty and interaction. It suggests identifying the target audience, appropriate channels, listening to competitors, learning the tools, and communicating engagement to drive why social media should be used.
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Social Media - Where does it fit for business
- 1. Thursday, February 19, 2009
- 2. Thursday, February 19, 2009
- 3. Social Media “does it fit in business?” Thursday, February 19, 2009
- 4. Social Media Thursday, February 19, 2009
- 5. Social Media “what are the Challenges” Thursday, February 19, 2009
- 6. Social Media “what are the Challenges” Thursday, February 19, 2009
- 7. Social Media “what are the Challenges” Number of Channels Thursday, February 19, 2009
- 8. Social Media “what are the Challenges” Number of Channels Thursday, February 19, 2009
- 9. Social Media “what are the Challenges” Number of Channels Amount of People Thursday, February 19, 2009
- 10. Social Media “what are the Challenges” Number of Channels Amount of People Thursday, February 19, 2009
- 11. Social Media “what are the Challenges” Number of Channels Amount of People Different Backgrounds Thursday, February 19, 2009
- 12. Social Media “what are the Challenges” Number of Channels Amount of People Different Backgrounds Thursday, February 19, 2009
- 13. Social Media “what are the Challenges” Number of Channels Amount of People Different Backgrounds Success is NOT Instant Thursday, February 19, 2009
- 14. Social Media “what are the Challenges” Number of Channels Amount of People Different Backgrounds Success is NOT Instant Thursday, February 19, 2009
- 15. Social Media “what are the Challenges” Time Number of Channels Amount of People Different Backgrounds Success is NOT Instant Thursday, February 19, 2009
- 16. Social Media “what are the Challenges” Time Number of Channels Amount of People Different Backgrounds Success is NOT Instant Thursday, February 19, 2009
- 17. Social Media “what are the Challenges” Time Number of Channels Amount of People Professional or Personal Different Backgrounds Success is NOT Instant Thursday, February 19, 2009
- 18. Social Media “what are the Challenges” Time Number of Channels Amount of People Professional or Personal Different Backgrounds Success is NOT Instant Thursday, February 19, 2009
- 19. Social Media “what are the Challenges” Time Number of Channels Amount of People Learning Curve Professional or Personal Different Backgrounds Success is NOT Instant Thursday, February 19, 2009
- 20. Social Media “what are the Challenges” Time Number of Channels Amount of People Learning Curve Professional or Personal Different Backgrounds Success is NOT Instant Thursday, February 19, 2009
- 21. Social Media “what are the Challenges” Time Number of Channels Amount of People Learning Curve Professional or Personal Different Backgrounds Resources Success is NOT Instant Thursday, February 19, 2009
- 22. Social Media “what are the Challenges” Time Number of Channels Amount of People Learning Curve Professional or Personal Different Backgrounds Resources Success is NOT Instant Thursday, February 19, 2009
- 23. Social Media “what are the Challenges” Time Number of Channels Different Cultures Amount of People Learning Curve Professional or Personal Different Backgrounds Resources Success is NOT Instant Thursday, February 19, 2009
- 24. Social Media “what are the Challenges” Time Number of Channels Different Cultures Amount of People Learning Curve Professional or Personal Different Backgrounds Resources Success is NOT Instant Thursday, February 19, 2009
- 25. Social Media “what are the Challenges” Time Number of Channels Different Cultures Amount of People Learning Curve Professional or Personal Amount of Possiblities Different Backgrounds Resources Success is NOT Instant Thursday, February 19, 2009
- 26. Social Media “what are the Challenges” Time Number of Channels Different Cultures Amount of People Learning Curve Professional or Personal Amount of Possiblities Different Backgrounds Resources Success is NOT Instant Thursday, February 19, 2009
- 27. Social Media “what are the Challenges” Time Number of Channels Measurement Different Cultures Amount of People Learning Curve Professional or Personal Amount of Possiblities Different Backgrounds Resources Success is NOT Instant Thursday, February 19, 2009
- 28. Social Media “what are the Challenges” Time Number of Channels Measurement Different Cultures Amount of People Learning Curve Professional or Personal Amount of Possiblities Different Backgrounds Resources Success is NOT Instant Thursday, February 19, 2009
- 29. Social Media “where do we begin” Thursday, February 19, 2009
- 30. Social Media “where do we begin” Thursday, February 19, 2009
- 31. Social Media “where do we begin” Thursday, February 19, 2009
- 32. Social Media “where do we begin” Thursday, February 19, 2009
- 33. Social Media “where do we begin” I. Is it Needed? Thursday, February 19, 2009
- 34. Social Media “where do we begin” I. Is it Needed? Thursday, February 19, 2009
- 35. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Thursday, February 19, 2009
- 36. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Thursday, February 19, 2009
- 37. Social Media “where do we begin” I. Is it Needed? II. How is it Used? III. Why use it? Thursday, February 19, 2009
- 38. Social Media “where do we begin” I. Is it Needed? II. How is it Used? III. Why use it? Thursday, February 19, 2009
- 39. Social Media “where do we begin” I. Is it Needed? Thursday, February 19, 2009
- 40. Social Media “where do we begin” I. Is it Needed? Thursday, February 19, 2009
- 41. Social Media “where do we begin” I. Is it Needed? Thursday, February 19, 2009
- 42. Social Media “where do we begin” I. Is it Needed? Reasons Thursday, February 19, 2009
- 43. Social Media “where do we begin” Reasons I. Is it Needed? Thursday, February 19, 2009
- 44. Social Media “where do we begin” Reasons I. Is it Needed? Thursday, February 19, 2009
- 45. Social Media “where do we begin” Reasons I. Is it Needed? Brand Awareness Thursday, February 19, 2009
- 46. Social Media “where do we begin” Reasons I. Is it Needed? Brand Awareness Thursday, February 19, 2009
- 47. Social Media “where do we begin” Reasons I. Is it Needed? Brand Customer Awareness Loyalty Thursday, February 19, 2009
- 48. Social Media “where do we begin” Reasons I. Is it Needed? Brand Customer Awareness Loyalty Thursday, February 19, 2009
- 49. Social Media “where do we begin” Reasons I. Is it Needed? Brand Customer Awareness Loyalty Customer Interaction Thursday, February 19, 2009
- 50. Social Media “where do we begin” Reasons I. Is it Needed? Brand Customer Awareness Loyalty Customer Interaction Thursday, February 19, 2009
- 51. Social Media “where do we begin” Reasons I. Is it Needed? Brand Customer Awareness Loyalty Customer Market Interaction Research Thursday, February 19, 2009
- 52. Social Media “where do we begin” Reasons I. Is it Needed? Brand Customer Awareness Loyalty Customer Market Interaction Research Thursday, February 19, 2009
- 53. Social Media “where do we begin” I. Is it Needed? Thursday, February 19, 2009
- 54. Social Media “where do we begin” I. Is it Needed? Thursday, February 19, 2009
- 55. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Thursday, February 19, 2009
- 56. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Thursday, February 19, 2009
- 57. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Target Audience Thursday, February 19, 2009
- 58. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Target Audience Thursday, February 19, 2009
- 59. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Target Audience Who Channels Where Thursday, February 19, 2009
- 60. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Target Who Audience Channels Where Thursday, February 19, 2009
- 61. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Target Who Audience Channels Where Competitors Thursday, February 19, 2009
- 62. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Target Who Audience Channels Where Competitors Thursday, February 19, 2009
- 63. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Target Who Audience Channels Where What are they doing Competitors Thursday, February 19, 2009
- 64. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Target Who Audience Channels Where What are they doing Competitors Thursday, February 19, 2009
- 65. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Target Listen Who Audience Channels Where What are they doing Competitors Thursday, February 19, 2009
- 66. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Target Listen Who Audience Channels Where What are they doing Competitors Thursday, February 19, 2009
- 67. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Target Listen Who Audience Patience Channels Where What are they doing Competitors Thursday, February 19, 2009
- 68. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Target Listen Who Audience Patience Channels Where What are they doing Competitors Thursday, February 19, 2009
- 69. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Target Listen Who Audience Patience Channels Where What are they doing Competitors Engage Thursday, February 19, 2009
- 70. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Target Listen Who Audience Patience Channels Where What are they doing Competitors Engage Thursday, February 19, 2009
- 71. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Target Learn the Tools Listen Who Audience Patience Channels Where Communicate What are they doing Message Competitors Engage Thursday, February 19, 2009
- 72. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Target Learn the Tools Listen Who Audience Patience Channels Where Communicate What are they doing Message Competitors Engage Thursday, February 19, 2009
- 73. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Thursday, February 19, 2009
- 74. Social Media “where do we begin” I. Is it Needed? II. How is it Used? Thursday, February 19, 2009
- 75. Social Media “where do we begin” I. Is it Needed? II. How is it Used? III. Why use it? Thursday, February 19, 2009
- 76. Social Media “where do we begin” I. Is it Needed? II. How is it Used? III. Why use it? Thursday, February 19, 2009
- 77. Social Media “where do we begin” I. Is it Needed? II. How is it Used? III. Why use it? Thursday, February 19, 2009
- 78. Social Media “where do we begin” I. Is it Needed? II. How is it Used? III. Why use it? Engagement Thursday, February 19, 2009
- 79. Social Media “where do we begin” I. Is it Needed? II. How is it Used? III. Why use it? Engagement Thursday, February 19, 2009
- 80. Social Media “where do we begin” I. Is it Needed? II. How is it Used? III. Why use it? Customer Engagement Community Marketing Brand Awareness Thursday, February 19, 2009
- 81. Social Media “where do we begin” I. Is it Needed? II. How is it Used? III. Why use it? Customer Engagement Community Marketing Brand Awareness Thursday, February 19, 2009
- 82. Social Media “where do we begin” I. Is it Needed? II. How is it Used? III. Why use it? Customer Discussion Direct Response Community Engagement Marketing R & D Awareness Generation Lead Brand Thursday, February 19, 2009
- 83. Social Media “where do we begin” I. Is it Needed? II. How is it Used? III. Why use it? Customer Discussion Direct Response Engagement Community Marketing R & D Awareness Generation Lead Brand Thursday, February 19, 2009
- 84. Social Media “where do we begin” I. Is it Needed? II. How is it Used? III. Why use it? Deep Level of Trust Customer Discussion Direct Response EngagementMarketing Community PR Loyality R & D Awareness Generation Lead Brand Personalized Touch Thursday, February 19, 2009
- 85. Social Media “where do we begin” I. Is it Needed? II. How is it Used? III. Why use it? Deep Level of Trust Customer Engagement Discussion Direct Response Community Marketing PR Direct DResponseLead Generation R & Brand Awareness Personalized Touch Thursday, February 19, 2009
- 86. Social Media “where do we begin” I. Is it Needed? II. How is it Used? III. Why use it? Deep Level of Trust Customer Engagement Discussion Direct Response Community Marketing PR Direct DResponseLead Generation R & Brand Awareness Personalized Touch Thursday, February 19, 2009
- 87. Social Media Thursday, February 19, 2009
- 88. Social Media Thursday, February 19, 2009
- 89. Social Media Thursday, February 19, 2009
- 90. Thursday, February 19, 2009
- 91. Social Media Learn More Visit JimNeville.com Recommended Reading Social Media is a Cocktail Party by Jim Tobin order from: http://shortn.it/book Thursday, February 19, 2009
- 92. Thursday, February 19, 2009
- 93. Social Media JimNeville.com twitter.com/jimneville james@onecheckpoint.com Thursday, February 19, 2009