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Anywhere health webcast 10_27_final
- 1. Anywhere Health Marketing Opportunities in a Mobile World October 27, 2011
- 2. Agenda • Introduction • 25 Examples of Anywhere Health • Anywhere Data • Anywhere Diagnosis • Anywhere Delivery • 7 Steps for Implementation • Conclusion • How to Get Started • Q&A / Discussion 2
- 4. A Tale of Two Cities 2020 2009 $13,900 $199 2011 $8,700 28 months 2011 $0 $2.7 trillion $4.5 trillion
- 5. A Tale of Two Cities 2011 Two years from now, $199 when the iPhone 4s is the free phone – what impact 24 months and opportunities will that create for your brand? 2013 $0
- 6. What Is Anywhere Health? ANYWHERE DATA ANYWHERE ANYWHERE DIAGNOSIS DELIVERY 6
- 7. Examples 7
- 8. Defining Characteristics of Anywhere Health • Data collected in real time Speed • Feedback instantly available • Built on existing mobile technology Convenience • Anywhere + Anytime + Anyone • Data captured directly from patient Accuracy • Data stored in cloud for analysis 8
- 10. Mapping Asthma in Real Time http://asthmapolis.com/ 10
- 11. Mapping Health Data http://maps.worldbank.org/ http://www.tudiabetes.org/ 11
- 12. Personalized Health Apps http://www.instantheartrate.com/ http://www.pampers.com/en_US/pregnancy-app 12
- 14. Real-Time Activity Tracking http://www.bodymedia.com http://www.nikeplus.com 14
- 15. Real-Time Activity Tracking …and it even tells time! http://mybasis.com/ 15
- 16. Anywhere Blood Sugar Monitoring http://www.myglucohealth.net/ 16
- 17. Anywhere Blood Pressure http://www.withings.com/ 17
- 18. Wearable Sleep Monitor http://nyxdevices.com/product/ 18
- 22. Anywhere Melanoma Detection http://www.handyscope.net/ 22
- 23. Anywhere Malaria Detection http://thelifelensproject.com/blog/ 23
- 25. Anywhere Glucose Monitoring http://www.bgstar.com/web/ibgstar 25
- 26. Measuring Tremors With iTrem http://gtri.gatech.edu/casestudy/iphone-app-may-support-monitoring-and-research-par 26
- 28. Reaching Moms on Mobile http://text4baby.org/ 28
- 29. Text to Change (TTC) Campaign • TTC uses short message service (SMS) communication to help mobile phone users test and build their own health knowledge, refer them to HIV testing, prevention and treatment clinics, and provide information on services in local areas. • TTC campaigns focus principally on HIV/AIDS, malaria, reproductive health, and good governance. http://www.texttochange.org/ 29
- 31. Blood Sugar Monitoring While You Drive http://www.diabetesmine.com/2011/05/newsflash-ford-medtronic- demonstrate-in-car-glucose-monitoring.html 31
- 32. Anywhere Compliance http://www.vitality.net/ 32
- 34. Seven Steps for Implementation 34
- 35. Seven Steps for Implementation 35
- 36. I. Move Beyond the Basics 36
- 37. II. Engage on a Personal Level 37
- 38. III. Listen to What Patients Are Saying 38
- 39. IV. Think Real-Time AND Long-Term 39
- 40. V. Address Caregivers 40
- 41. VI. Measure and Track the Small Steps Build The Lean Startup How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Learn Measure 41
- 42. VII. Plan For Change—Really 2011 $199 24 months 2013 $0 42
- 43. CONCLUSION 43
- 44. How to Get Started 1. Who is your audience? Are they mobile? 2. What are your campaign metrics and ROI goals? 3. Where are the appropriate points of engagement? 4. Develop an engaging/useful offering! 5. Develop an integrated promotion strategy. 6. Position offering as a value-add to existing campaigns. 7. Optimize and enhance offering based on user feedback. 44
- 45. How to Get Started www.anywherehealth.com Cafepress.com/anywherehealth Coming soon..! 45
- 46. Q&A / Discussion jim.walker@cadient.com 484.255.9613 @anywherehealth Anywherehealth.com 46
Notes de l'éditeur
- A World Bank tool for finding and displaying all of their global projectsNot only is the interface itself very well-designed, but the data that is driving the site is incredibly robustUsers from all over the world to visualize exactly what types of projects are happening in their country
- The SIMpill® Medication Adherence System monitors patient's medication schedule and intake of medicationReminders are sent via text message to patients and/or caregiversIf the patient does not take their medication as prescribed, an alert is sent All monitoring and reminders happen in real-time
- “Just as a weather radar beam sweeps across the sky to detect clouds, the new system — dubbed Catra — sweeps a beam of light across the eye to detect the cloudy patches called cataracts. Ramesh Raskar, the NEC Career Development Associate Professor of Computer and Communications and director of the MIT Media Lab’s Camera Culture group, says, ‘I like to think of this as a radar for the human eye.’ ”
- Researchers at Harvard and Massachusetts General Hospital have teamed up to create a game-changing $200 diagnostic device that can analyze just a small bit of tissue and provide cancer results within the hour. The results are then ported directly to a smart phone for review.
- Text4baby supports moms by providing accurate, text-length health information and resources in a format that is personal and timelyThese messages are timed to your due date or your baby’s birth date. Once you have your baby, be sure to text in UPDATE with your baby’s birthday so you keep getting messages through baby’s first year.