Engaging content is necessary for enterprise mobility. This presentation will give you pointers on creating content which will increase engagement hours.
3. Why enterprise
mobility?
• Nasscom: Enterprise mobility market
will bring $140 billion USD a year by
2020
• Morgan Stanley: The number of
smartphone users is growing by 42% a
year, globally
7. Steps to create effective
content for Mobile
Engagement
MEASURING SUCCESS
SCHEDULING CAMPAIGNS
CONTENT2ENGAGEMENT
CONTENT IS KING
DELIVERING THE CONTENT
SELECTING THE RIGHT TOPIC
8. Selecting the
right topic
• Relevant to the user group
• Make sure you select a topic which
the users are interested in and not
which you want to talk about
• Niche content – which not all users
but selected will be interested in
9. Delivering Content
through the right medium
• Sending the selected content
through the right medium is
necessary
• On mobile phones you can share
the following:
– Videos
– Podcasts
– Surverys
– Powerpoint presentations
– Quizzes
– Events
10. • After deciding the topic &
medium, the most important
thing is content
• While accessing any data on the
mobile, studies show users prefer
concise, simple text or videos
• Content which would attract
‘human interest’ achieves longer
engagement in terms of time
11. “There are things about
delivering a message, its
how you say it which is
important but its what
you say which is
absolutely critical”
12. • Engaging existing users
• Attracting users to varied content
• Keep saying what they want to
hear
• So when you say what you want
them to hear they do so!
Content2Engagement